Search Results

• Report The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020

  Benchmarks: The Digital Banking Strategy Playbook

  December 28, 2020 | Peter Wannemacher, Gina Bhawalkar, Karine Cardona-Smits

  Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...

• Report The Forrester Digital Experience Review™: Hong Kong Banking Sales Mobile Sites, Q4 2020

  Hong Kong Banks Need To Better Help Prospects Choose And Apply For Banking Products

  December 9, 2020 | Meng Liu, Riccardo Pasto

  Current accounts are central to a customer's relationship with their primary bank, and increasing numbers of customers are using their mobile phone to find, research, and apply for new current...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• Report Guide: How To Craft A Mobile Notifications Strategy

  Start Creating Your Mobile Notifications Strategy With These 10 Steps

  August 7, 2020 | Julie Ask, Angelina Gennis, Andrew Hogan

  When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

• Report The Forrester Digital Experience Review™: US Mobile Banking Apps, Q3 2020

  USAA And Bank Of America Lead With Valuable Features, While Digital Bank Brands Offer Strong User Experiences

  August 6, 2020 | Peter Wannemacher, Gina Bhawalkar

  For millions of Americans, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy...

• Report The Forrester Digital Experience Review™: Canadian Mobile Banking Apps, Q3 2020

  The Big Five Canadian Banks Have Robust Mobile Apps But Need To Improve Their Feature Sets

  August 6, 2020 | Peter Wannemacher, Gina Bhawalkar

  For millions of Canadians, mobile apps have become the hub of their banking relationships and the starting point for many financial decisions and activities. To gauge how effective and easy...

• Report Five Lessons Learned From The Forrester Wave™: Intranet Platforms, Q2 2020

  Start With The Build Versus Buy Decision — Then Stay Focused On The Employee Experience

  July 15, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals in 2020 are actively supporting their peers in communications, employee experience, and line-of-business roles to modernize and optimize...

• Report The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2020

  CommBank Is Australia's Overall Digital Experience Leader

  July 14, 2020 | Zhi-Ying Barry, Riccardo Pasto

  Mobile apps are the touchpoint of choice for Australians to manage their finances. To see how helpful mobile apps are to customers, we evaluated the mobile apps of the Big Four Australian banks and...

• Report The Art And Science Of Retail eCommerce

  Executive Overview: The Retail eCommerce Playbook

  July 6, 2020 | Sucharita Kodali

  Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

• Report When And How To Modernize Core Applications Using Low-Code Platforms

  Enterprises Are Extending The Value Of Low-Code Development

  June 10, 2020 | John Bratincevic, John Rymer

  Application development and delivery (AD&D) pros using low-code development platforms are starting to tackle large, complex mission-critical (core) applications. As they do, they're learning...

• Report The State Of Augmented Reality In Retail: 2020

  Continuous Improvement: The Digital Store Playbook

  June 9, 2020 | Julie Ask, Erin Sellers

  Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

• Report How To Evolve Your Mobile App

  Make Smart Investment Choices Based On Your Customer's Goals And Needs

  May 22, 2020 | Julie Ask, Andrew Hogan, Kelly Price

  When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report Join The Progressive Web App Movement

  The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

  May 6, 2020 | Ted Schadler

  Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

• Report Get More From Mobile Advertising

  Mobile Ads Struggle To Deliver Value For All

  April 24, 2020 | Collin Colburn

  Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

• Report The Life-Changing Magic Of Simplifying Your Mobile App

  My App Is A Kitchen Sink: Now What?

  April 23, 2020 | Julie Ask, Gina Bhawalkar

  What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

• Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

  Landscape: The Retail eCommerce Playbook

  April 21, 2020 | Sucharita Kodali

  Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

• Report How To Persuade Customers To Open A Checking Account

  Apply Lessons Learned From Forrester's Q1 2020 Banking Sales Wave™ Evaluations

  April 21, 2020 | Alyson Clarke, Andrew Hogan, August du Pont

  Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find, research, and apply for an account....

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

• Report The Impact Of Emerging Technology On Digital Experiences

  How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

  February 24, 2020 | Julie Ask, Kjell Carlsson, PhD, Jeffrey Hammond

  Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

• Report Five Lessons From The Forrester Wave™: UCaaS Providers, Q3 2019

  Unified-Communications-As-A-Service Is About The Entire Solution And Not Just A Cloud-Based Service

  January 24, 2020 | Art Schoeller

  Earlier this year, Forrester evaluated nine unified-communications-as-a-service (UCaaS) vendors and identified five key lessons learned that application development and delivery (AD&D)...

• Report The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q1 2020

  Canadian Banks Need To Better Help Prospects Choose And Apply

  January 23, 2020 | Alyson Clarke, Andrew Hogan

  Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find, research, and apply for an account....

• Report The Forrester Banking Sales Wave™: US Mobile Sites, Q1 2020

  US Banks Need To Better Help Prospects Choose And Apply

  January 23, 2020 | Alyson Clarke, Andrew Hogan

  Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To...

• Report Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

  Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth

  January 22, 2020 | Arnav Gupta, Sanjeev Kumar

  In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their...

• Report Six Common Mistakes In Indian Payment Apps And How To Fix Them

  Best Practices In Mobile Payment App Functionality From Providers In India

  January 3, 2020 | Arnav Gupta

  The recent Forrester Industry Wave™ evaluation of payment apps in India assessed the functionality and user experience (UX) of eight Indian payment app providers. Our evaluation uncovered a number...