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Report When And How To Modernize Core Applications Using Low-Code Platforms

Enterprises Are Extending The Value Of Low-Code Development

June 10, 2020 | John Bratincevic, John R. Rymer

Application development and delivery (AD&D) pros using low-code development platforms are starting to tackle large, complex mission-critical (core) applications. As they do, they're learning...

Report The State Of Augmented Reality In Retail: 2020

Augmented Reality Improves Conversions, Increases Browsing, And Lowers Returns In 2020 And Beyond

June 9, 2020 | Julie A. Ask, Erin Sellers

Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

Report How To Evolve Your Mobile App

Make Smart Investment Choices Based On Your Customer's Goals And Needs

May 22, 2020 | Julie A. Ask, Andrew Hogan, Kelly Price

When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

Report Now Tech: Mobile Engagement Automation, Q2 2020

Forrester's Overview Of 25 Mobile Engagement Automation Providers

May 21, 2020 | Stephanie Liu, Joe Stanhope

You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

Report Join The Progressive Web App Movement

The Spike In Online Commerce Has Raised The Urgency For An App-Like Mobile Web Experience, Tailor-Made For Progressive Web Apps

May 6, 2020 | Ted Schadler

Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart.com, Starbucks, and West Elm in the...

Report Get More From Mobile Advertising

Mobile Ads Struggle To Deliver Value For All

April 24, 2020 | Collin Colburn

Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

Report The Life-Changing Magic Of Simplifying Your Mobile App

My App Is A Kitchen Sink: Now What?

April 23, 2020 | Julie A. Ask, Gina Bhawalkar

What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

Report The State Of Retailing Online 2020: Marketing, Omnichannel, And Mobile

Landscape: The Retail eCommerce Playbook

April 21, 2020 | Sucharita Kodali

Forrester surveyed online retailers in its annual "The State Of Retailing Online" study in partnership with the National Retail Federation (NRF). Overall retail continues to grow, including online...

Report How To Persuade Customers To Open A Checking Account

Apply Lessons Learned From Forrester's Q1 2020 Banking Sales Wave™ Evaluations

April 21, 2020 | Alyson Clarke, Andrew Hogan, August du Pont

Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find, research, and apply for an account....

Report The State Of The US Mobile Store

Understanding The Mobile-Powered Shopping Journey

April 3, 2020 | Sucharita Kodali

As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

Report The Impact Of Emerging Technology On Digital Experiences

How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

February 24, 2020 | Julie A. Ask, Kjell Carlsson, PhD, Jeffrey S. Hammond

Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

Report Five Lessons From The Forrester Wave™: UCaaS Providers, Q3 2019

Unified-Communications-As-A-Service Is About The Entire Solution And Not Just A Cloud-Based Service

January 24, 2020 | Art Schoeller

Earlier this year, Forrester evaluated nine unified-communications-as-a-service (UCaaS) vendors and identified five key lessons learned that application development and delivery (AD&D)...

Report The Forrester Banking Sales Wave™: Canadian Mobile Sites, Q1 2020

Canadian Banks Need To Better Help Prospects Choose And Apply

January 23, 2020 | Alyson Clarke, Andrew Hogan

Chequing accounts are central to a customer's relationship with their primary bank, and an increasing number of Canadians are using their mobile phone to find, research, and apply for an account....

Report The Forrester Banking Sales Wave™: US Mobile Sites, Q1 2020

US Banks Need To Better Help Prospects Choose And Apply

January 23, 2020 | Alyson Clarke, Andrew Hogan

Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To...

Report Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth

January 22, 2020 | Arnav Gupta, Sanjeev Kumar

In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their...

Report Six Common Mistakes In Indian Payment Apps And How To Fix Them

Best Practices In Mobile Payment App Functionality From Providers In India

January 3, 2020 | Arnav Gupta

The recent Forrester Industry Wave™ evaluation of payment apps in India assessed the functionality and user experience (UX) of eight Indian payment app providers. Our evaluation uncovered a number...

Report Best Practices In Global Mobile Banking Functionality, 2019

Leading Banks Continue To Raise The Bar On Mobile Functionality

December 23, 2019 | Arnav Gupta, Meng Liu, Zhi-Ying Barry

Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...

Report The Forrester Payments Wave™: Indian Mobile Apps, Q4 2019

PhonePe Offers The Best Digital Experience In Mobile Payments

December 17, 2019 | Arnav Gupta, Amit Bhatia

Mobile apps have become the touchpoint of choice for millions of Indians to manage their finances, leading to a wave of new payment apps in the country. Digital teams must build mobile payment...

Report The Coming Upheaval In Singapore's Banking Landscape

December 17, 2019 | Zhi-Ying Barry

The arrival of digital-only banks will change the Singapore's banking landscape. Singaporean consumers, many of whom are Progressive Pioneers, are warming to the idea of banking with these new...

Report Mobile Commerce In 2030

mCommerce Is A New Mobile Services Economy, Not Mini eCommerce

December 4, 2019 | Sucharita Kodali, Julie A. Ask

Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

Report Microsoft Is About To Shake Up Low-Code Platforms

Determine Power Apps' Place In Your App Dev Strategy Now

December 3, 2019 | Rob Koplowitz, John R. Rymer

The low-code development market is red hot as enterprises seek new ways to build more software more quickly. About 100 vendors are jockeying for dominance, but a new sheriff just came to town....

Report The Forrester Banking Wave™: Global Mobile Apps Summary, 2019

Banks Must Aim For Great Experiences, Not Just Great Functionality

September 24, 2019 | Benjamin Ensor, Zhi-Ying Barry, Aurelie L'Hostis

Mobile apps have become the touchpoint of choice for millions of consumers to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...

Report Research Overview: Mobile App Experiences

A Guide To Getting Mobile Retail Experiences Right

September 20, 2019 | Jennifer Wise, Michelle Beeson

Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...

Report The Forrester Banking Wave™: UK Mobile Apps, Q3 2019

Digital Banks Are Giving Established Banks A Run For Their Money

September 17, 2019 | Benjamin Ensor, Aurelie L'Hostis, Karine Cardona-Smits

Mobile apps have become the touchpoint of choice for millions of customers to manage their finances. Digital banking teams need to build mobile banking around customer needs, empowering customers...

Report Research Overview: Digital Commerce Strategies For Brands

A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity

September 11, 2019 | Michelle Beeson, Sucharita Kodali

Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

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