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The Mobile App Development Playbook For 2018
Build Great Mobile Apps That Drive Engagement
The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...
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Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018
US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...
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Report Digital Transformation: Mobile Is The Catalyst
Digital Transformation Best Practices: Scale Your Digital Delivery Engine To Drive Change
Firms in the midst of digital transformation risk stalling. To overcome organizational inertia, successful firms must scale and operationalize best practices they've so far developed in pockets...
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Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2018
Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2018
USAA Leads By Offering Robust Features That Are Easy To Use
Digital business leaders and customer experience professionals at banks have to design, build, and help deliver mobile experiences that assist customers in conveniently achieving their objectives...
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Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Balance Great Functionality With Great User Experience
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring customers by providing support along the way....
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Report How USAA Sets The Benchmark For Differentiation In Mobile Banking
May 30, 2018 | James L. McQuiveyThe US mobile banking category suffers from a lack of differentiation among the big players. Many mobile experiences meet basic functionality and usability criteria, but few stand out. USAA is the...
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Report Bridge Your Enterprise Mobile Strategy To Partners And Contractors
Grant Broader Access To Applications Without Mobile Device Management
May 15, 2018 | Andrew HewittEmployees aren't the only group that needs enterprise mobile support. Your business' growth depends on constituencies outside your workforce, such as contractors and other B2B partners — and you...
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Report 2018 Retail Best Practices Extended: Mobile Web
Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
April 27, 2018 | Michelle BeesonMobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...
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Report The Future Of Digital Experiences
Vision: The Mobile eBusiness Playbook
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Report Building A Mobile Business Case: It's A Steep Climb
Business Case: The Mobile eBusiness Playbook
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...
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Report Alert! You Need Notifications
Master Notifications To Begin Your Digital Experience Evolution
April 5, 2018 | Julie A. AskNotifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to...
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Report The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile
Benchmarks: The Retail eCommerce Playbook
March 26, 2018 | Sucharita KodaliThe annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that...
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Report Build A Four-Tier Digital Engagement Platform
Road Map: The Mobile App Development Playbook
Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...
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Report Why The Home Depot Wins At Mobile Web
March 5, 2018 | James L. McQuiveyMost retailers embrace mobile, but currently many merely check the boxes on features and functionality. Few go to the next level, consciously constructing an experience that meets customers'...
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Report Now Tech: Mobile Low-Code Development Platforms, Q1 2018
Forrester's Overview Of 30 Low-Code Development Platform Providers
You can use mobile low-code platforms to enlist non-expert developers, accelerate your professional developers' efforts and support mobile specific development needs. But to access these benefits,...
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Report 2018 Retail Best Practices: Mobile Web
Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017
February 2, 2018 | Brendan MillerMobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...
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Report Disrupting Finance: Digital Insurers
Digital Insurance Startups Aim To Offer A Better Customer Experience
January 31, 2018 | Oliwia BerdakThe past few years have seen the emergence of a growing number of digital insurance startups like BIMA, Cuvva, Lemonade, Oscar, Slice, and Trōv, which use digital technologies to simplify the...
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Report Measuring Mobile Apps
Continuous Improvement: The Mobile App Development Playbook
Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The...
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Report The Forrester Investing Wave™: US Mobile Apps, Q1 2018
Mobile Investing Apps Underwhelm With Poor Usability And Lack Of Guidance, Undermining Strong Transactional Features
January 16, 2018 | Davis Janowski, Jennifer WiseMobile apps have become integral to consumers, who turn to them to manage their everyday lives — including their financial well-being. To see how helpful investing apps are to customers, we...
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Report Investment Management Apps Are Failing Mainstream, Younger US Investors
Incumbents Risk Losing Millennial Investors Over Lack Of Comprehensive Financial Guidance In Mobile Offerings
December 26, 2017 | Davis JanowskiMany traditional investment management firms have felt little pressure to develop their mobile apps to include holistic advice features. This makes sense to a point: Incumbent firms' best clients...
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Report Developing Tomorrow's Digital Experiences
Vision: The Mobile App Development Playbook
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Report Mobile App: How To Make A Call
Processes: The Mobile eBusiness Playbook
December 12, 2017 | Julie A. AskNine years after Apple opened the Apple App Store to third-party developers, digital business leaders are still asking, "Does our firm need an app?" Many do, but the reasons have changed. Before...
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Report Best Practices In US Mobile Investing Functionality
The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
December 7, 2017 | Davis JanowskiWith expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...
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Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview
A Business Technographics Presentation
This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....