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The Mobile App Development Playbook For 2018
Build Great Mobile Apps That Drive Engagement
The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...
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Report Best Practices In Indian Mobile Banking Functionality
Learn How To Deliver Great Mobile Banking Functionality
September 4, 2018 | Arnav GuptaDigital banking strategy professionals need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve...
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Report Consumers Are Connected; Your Company Isn't
The State Of Emerging Technology In Digital Experiences
Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy...
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Report Now Tech: Authentication Management Solutions, Q3 2018
Forrester's Overview Of 26 Authentication Management Providers
You can use authentication management solutions to simplify and standardize credential processing for applications, reduce the operational costs of authentication, and improve the authentication...
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Report The Forrester Wave™: Mobile Low-Code Platforms For Business Developers, Q3 2018
The 12 Providers That Matter Most And How They Stack Up
In our 30-criteria evaluation of mobile low-code platforms for business developers, we identified the 12 most significant providers — AppSheet, Betty Blocks, Dropsource, DSI, Intelledox, Microsoft,...
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Report Best Practices In Australian Mobile Banking Functionality
CommBank And Westpac Charge Ahead With Impressive Functionality
August 2, 2018 | Zhi Ying NgMobile apps are the touchpoint of choice for millions of Australians to do their banking and manage their finances. With expectations rising, digital banking teams know that they need to improve...
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Report P2P Transfers Should Enhance Your Mobile Banking App, Not The Other Way Around
Digital Feature Fix: Remove Barriers By Fitting Person-To-Person Transfers Into Holistic Design
In our recent mobile banking Forrester Industry Waves™, we found that many banks have added new P2P transfer services to their apps without explaining how to use them, thinking through money...
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Report The State Of DX 2018: Priorities Thwarted By Legacy Foundations
Benchmarks: The Digital Experience Delivery Playbook
July 19, 2018 | Mark GrannanWhat are your digital experience priorities? What barriers are you facing to elevate your personalization strategy? How are you stitching your metrics together to create alignment? Forrester's...
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Report Indian Mobile Banking 2018: Five Common UX Mistakes And How To Fix Them
Lessons In Mobile User Experience From India And Beyond
July 16, 2018 | Amit BhatiaForrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in India, which assessed the functionality and user experience (UX) of the mobile apps of seven large Indian...
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Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, fear of being left behind still impels digital business leaders to build them. And even more than half of those that...
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Report The Forrester Banking Wave™: Australian Mobile Apps, Q2 2018
CommBank Leads; Other Banks Deliver Mixed Experiences
June 28, 2018 | Zhi Ying Ng, Tom ChampionMobile apps are the touchpoint of choice for Australians to manage their finances. Digital banking leaders need to build mobile banking around customer needs, empower customers with valuable money...
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Report The Forrester Banking Wave™: China Mobile Apps, Q2 2018
China Merchants Bank Leads With Robust, Easy-To-Use Features
June 28, 2018 | Riccardo PastoMobile apps are the primary way that consumers in metro China pay bills, transfer funds, and manage their finances, so Chinese banks have to design, build, and deliver mobile experiences that both...
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Report The Canadian Tech Market Outlook For 2018 To 2019
5% Growth In 2018 Will Slow To Under 4% In 2019
The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...
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Report The Forrester Wave™: Digital Experience Development Platforms, Q2 2018
The Nine Providers That Matter Most And How They Stack Up
June 26, 2018 | Michael FacemireIn our 33-criteria evaluation of digital experience development platforms (DXDPs), we identified the nine most important vendors — Amazon Web Services (AWS), IBM, Kony, Microsoft, Oracle,...
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Report Now Tech: Digital Experience Development Platforms, Q2 2018
Forrester's Overview Of 21 Digital Experience Development Platform Providers
June 25, 2018 | Michael FacemireYou can use a digital experience development platform (DXDP) to enable an integrated portfolio offering, provide a great development experience, and address a lust for cognitive services. But to...
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Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018
US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...
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Report Digital Transformation: Mobile Is The Catalyst
Digital Transformation Best Practices: Scale Your Digital Delivery Engine To Drive Change
Firms in the midst of digital transformation risk stalling. To overcome organizational inertia, successful firms must scale and operationalize best practices they've so far developed in pockets...
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Report The Forrester Banking Wave™: Indian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Deliver Balanced Functionality And User Experiences
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring them by providing support along the way. To...
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Report The Forrester Banking Wave™: European Mobile Apps, Q2 2018
Mobile Banking Leaders Are Raising The Bar On Functionality And User Experience
Mobile apps have become the touchpoint of choice for millions of Europeans to manage their finances. Digital banks need to build mobile banking experiences around customer needs, empowering...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2018
USAA Leads By Offering Robust Features That Are Easy To Use
Digital business leaders and customer experience professionals at banks have to design, build, and help deliver mobile experiences that assist customers in conveniently achieving their objectives...
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Report The Forrester Banking Wave™: Canadian Mobile Apps, Q2 2018
Mobile Banking Apps Fail To Balance Great Functionality With Great User Experience
Digital banking leaders need to build mobile banking experiences around customer needs, empowering customers to manage their finances while reassuring customers by providing support along the way....
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Report How USAA Sets The Benchmark For Differentiation In Mobile Banking
May 30, 2018 | James L. McQuiveyThe US mobile banking category suffers from a lack of differentiation among the big players. Many mobile experiences meet basic functionality and usability criteria, but few stand out. USAA is the...
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Report Bridge Your Enterprise Mobile Strategy To Partners And Contractors
Grant Broader Access To Applications Without Mobile Device Management
May 15, 2018 | Andrew HewittEmployees aren't the only group that needs enterprise mobile support. Your business' growth depends on constituencies outside your workforce, such as contractors and other B2B partners — and you...
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Report 2018 Retail Best Practices Extended: Mobile Web
Apply Lessons Learned From The Forrester Retail Wave™: European Mobile Web, Q4 2017
April 27, 2018 | Michelle BeesonMobile is asserting itself as the dominant digital touchpoint: We forecast that European retail sales via mobile will more than double by 2021, growing at a CAGR of 22%. And mobile will influence...
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Report The Future Of Digital Experiences
Vision: The Mobile eBusiness Playbook
Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....
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Report Building A Mobile Business Case: It's A Steep Climb
Business Case: The Mobile eBusiness Playbook
Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...