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  • Report Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

    Vision: The Innovation And Emerging Technology Playbook
    July 12, 2018 | Bobby Cameron

    The most advanced digital businesses, like Kaiser Permanente, become agile platforms for business innovation — rapidly creating and delivering new business value. These customer-obsessed firms use...

  • Report Make Your B2B Business A Digital Business

    Executive Overview: The B2B eCommerce Playbook
    June 29, 2018 | John Bruno

    New forms of digital customer engagement are transforming B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market — from the customers...

  • Report Now Tech: Enterprise Container Platforms, Q2 2018

    Forrester's Overview Of 25 Enterprise Container Platform Providers
    June 25, 2018 | Charlie Dai, Dave Bartoletti

    You can use enterprise container platforms (ECPs) to speed, simplify, and automate container development and deployment. But to access these benefits, you'll first have to select from a diverse set...

  • Report Digital Transformation: Mobile Is The Catalyst

    Digital Transformation Best Practices: Scale Your Digital Delivery Engine To Drive Change
    June 13, 2018 | Julie A. Ask, Jeffrey S. Hammond

    Firms in the midst of digital transformation risk stalling. To overcome organizational inertia, successful firms must scale and operationalize best practices they've so far developed in pockets...

  • Report Digital Transformation: Your First 100 Days

    Digital Transformation Best Practices: Six Ways To Kick-Start Your Transformation Efforts
    June 13, 2018 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born digital doesn't mean they can't evolve their development and delivery operations to build the next generation of digital experiences. Doing so...

  • Report Digital Transformation: Master Startup Methods

    Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms
    June 13, 2018 | Julie A. Ask

    Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with...

  • Report Disrupt Your Business With A Digital Venture

    Use Your Fintech To Transform Your Core Business
    June 13, 2018 | Oliwia Berdak

    Tired of hitting internal obstacles and eager to grasp the digital opportunity, financial services executives are launching new digital ventures. Options range from digital-only brands to digital...

  • Report Case Study: Pinnacol Assurance Fights Disruption By Launching A Digital Venture

    How Pinnacol Launched Digital Subsidiary Cake In 12 Months
    June 12, 2018 | Ellen Carney

    No insurance company is immune from the impact of digital transformation. Established insurers are dealing with an onslaught of forces that range from escalating customer expectations to the...

  • Report Forrester Infographic: Digital Transformation, Disruption, And Risk

    Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies
    June 6, 2018 | Nigel Fenwick, Jennifer Isabella, Victor Milligan

    Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

  • Report Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers
    June 4, 2018 | Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce...

  • Report How USAA Sets The Benchmark For Differentiation In Mobile Banking

    May 30, 2018 | James L. McQuivey

    The US mobile banking category suffers from a lack of differentiation among the big players. Many mobile experiences meet basic functionality and usability criteria, but few stand out. USAA is the...

  • Report Five Networking Metrics To Discard — And Five To Embrace

    Traditional Networking Metrics Are Smothering Your Digital Initiatives
    May 18, 2018 | Andre Kindness

    Metrics are key to using technology correctly and enabling smart business decisions. While many networking organizations have adopted new technologies, few have changed their measurements systems;...

  • Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    May 14, 2018 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys are shattering traditional retail silos. Managing P&L statements in channel silos drives companies to...

  • Report Earn Your Place In The Platform Economy

    Adopter, Participant, Or Leader? Here's Your Blueprint For Platform Business Success
    May 8, 2018 | Ted Schadler, Nigel Fenwick

    Platform businesses reshape industries by dramatically improving the economics of integration and service delivery. You can participate in a platform economy by exposing capabilities via APIs and...

  • Report Take An Iterative Approach To Digital Insurance Strategy

    Strategic Plan: The Digital Insurance Strategy Playbook
    May 4, 2018 | Zhi Ying Ng

    Digital business leaders must define and execute digital insurance strategy. To do that, they must craft an action plan that examines the impact of digital on their business and then develop the...

  • Report Now Tech: Retail Associate Enablement, Q2 2018

    Tools And Technology: The Digital Store Playbook
    April 27, 2018 | Ananda Chakravarty

    You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to access these benefits, you'll...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    April 27, 2018 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore be...

  • Report Top Capabilities To Accelerate Digital Transformation

    April 20, 2018 | Nigel Fenwick

    Digital business leaders understand the importance of nontechnology capabilities in sustaining digital transformation. This report highlights the fundamental capabilities necessary to sustain...

  • Report The Dawn Of Digital Decisioning

    New Software Automates Immediate Insight-To-Action Cycles Crucial For Digital Business
    April 19, 2018 | John R. Rymer, Mike Gualtieri

    A key challenge in digital business: deciding what to do in the customer's moment of need — and then doing it. Digital decisioning software capitalizes on analytical insights and machine learning...

  • Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    April 17, 2018 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • Report Banks Must Embrace Digital Business Models To Redefine Their Value To Customers

    Digital Leaders At Middle Eastern Banks Are Starting To Address Key Tasks That All Banks Must Master
    April 16, 2018 | Zhi Ying Ng

    Facing tough economic conditions, competition from more agile players, and changing customer needs, banks in the Middle East are pursuing digital business models to generate new revenue streams and...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    April 13, 2018 | Ananda Chakravarty

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report The Amazon Effect Is Primed To Disrupt Healthcare

    Digital Will Disrupt Bricks-And-Mortar Healthcare
    April 11, 2018 | Kate McCarthy, Alex Kramer

    Healthcare has lagged other industries in digital transformation and customer obsession for far too long. But Amazon has declared its intent to enter the space, and healthcare leaders must act....

  • Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    April 5, 2018 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • Report Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion
    April 2, 2018 | Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...

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