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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Report Demand Insight: Government Telecom And Networking, 2008

    August 11, 2008 | Alan E. Webber

    Governments, whether national, state, provincial, or local, are prime customers and prospects for technology marketers. To better understand government technology buyers, Forrester asked 136...

  • Report The Mobile Technology Vendor Online Customer Experience Index, 2008

    B2B Customers Rate The Online Customer Experience Across Eight Firms
    June 2, 2008 | Alan E. Webber

    Forrester asked 503 North American and European IT and telecommunications executives about their interactions with a variety of mobile technology and services providers to gauge their online...

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