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  • Enterprise Collaboration

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The Enterprise Collaboration Playbook For 2018

Gain A Competitive Advantage Through Enterprise Collaboration

Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration strategy engages employees and connects...

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  • For Application Development & Delivery Professionals

    Report

    Report Brief: How Financial Services Firms Use Video To Transform Customer Experiences

    Online Video And Chat Prove Increasingly Important
    May 7, 2015 | Art Schoeller

    In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

  • For Customer Experience Professionals

    Report

    Report Improve Customers' Experience By Improving Employees' Effectiveness

    Technology Vendors Provide A Path For Linking Customers' Success To Employees' Productivity
    April 10, 2015 | TJ Keitt

    The majority of information workers play roles that are critical to customers' success at each stage of the customer life cycle. But businesses have not removed the technical barriers to...

  • For Customer Experience Professionals

    Report

    Report Customer Collaboration Powers B2B Customer Experience

    Multiple Mutually Beneficial Relationships Within Client Accounts Underpin Business Growth
    March 25, 2015 | TJ Keitt

    Outstanding business-to-business (B2B) customer experiences ensure that every stakeholder in a client account gets the value they seek. Given the number of potential stakeholders in a given...

  • For Enterprise Architecture Professionals

    Report

    Report Information Strategies Move Center Stage

    March 20, 2015 | Gene Leganza

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance...

  • For Enterprise Architecture Professionals

    Report

    Report A Framework For Information Management And Consumption Technology

    March 11, 2015 | Gene Leganza

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related...

  • For Application Development & Delivery Professionals

    Report

    Report Top 10 Strategies To Successfully Implement Video Platforms And Webcasting

    Lessons Learned From Forrester Wave™ Evaluation Customer References
    March 10, 2015 | Philipp Karcher

    Firms buy video platforms and webcasting solutions in order to make video creation and consumption easily accessible throughout their organization. But they often flounder with implementations. To...

  • For B2B Marketing Professionals

    Report

    Report Overhaul Sales Training To Win And Retain More Customers

    Replace 20th-Century Training With Modern Sales Learning Methods And Technology
    March 5, 2015 | Mark Lindwall

    Digitally empowered buyers are a growing force in the age of the customer, putting pressure on B2B salespeople to learn and use new competencies in order to continue winning sales. Sales enablement...

  • For Application Development & Delivery Professionals

    Report

    Report Engage Customers, Channel Partners, And Associations In Extended Enterprise Learning

    Engage Your Stakeholder Ecosystem With Learning Experiences
    February 19, 2015 | Claire Schooley

    In the age of the customer, application development and delivery (AD&D) professionals can provide the technology expertise that creates rich learning opportunities for your customers, channels, and...

  • For CIO Professionals

    Report

    Report To Stay Competitive, Nurture A Culture Of Innovation

    February 12, 2015 | Claire Schooley, Bobby Cameron

    Companies that don't innovate risk becoming marginalized, and CIOs are often expected to help accelerate innovation within their firms. The key to success in this role is creating and sustaining an...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Use "Customer-Managed Keys" To Regain Control Of Your Data

    Your Digital Business Can Adopt Cloud Services Without Sacrificing Security Or Privacy
    February 10, 2015 | Tyler Shields, Heidi Shey

    On February 10, 2015, Box announced a new enterprise key management system for security of content stored in the Box cloud. This new key management offering adds support for external encryption,...

  • For CIO Professionals

    Report

    Report The B2B Mobile Mind Shift Changes The Way Businesses Collaborate

    Developing B2B Mobile Moments Will Require Business Process Transformation
    February 4, 2015 | Dan Bieler

    Embracing mobility offers the opportunity for business innovation beyond the business-to-consumer (B2C) relationship. Increasingly, mobile engagement frames business-to-business (B2B) relationships...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise Video Platforms And Webcasting, Q1 2015

    Choose From Solutions For Presenting Live Or Publishing Video On Demand To Internal Or External Audiences
    February 3, 2015 | Philipp Karcher

    In Forrester's 24-criteria evaluation of enterprise video platform and webcasting vendors, we identified the 16 most significant providers — BrightTalk, Cisco, InXpo, Kaltura, Kontiki, Kulu Valley,...

  • For CIO Professionals

    Report

    Report Analyze What Your Social Business And Collaboration Stakeholders Really Need

    January 13, 2015 | Philipp Karcher

    Too often, firms launch social business and collaboration programs without a clear understanding of what key stakeholders, including business sponsors and especially employees, want. The result is...

  • For B2B Marketing Professionals

    Report

    Report How Customer Activation Better Wins And Serves Business Buyers

    January 2, 2015 | Laura Ramos, Rob Koplowitz

    Customer-activated enterprises are firms that turn every customer interaction into new ways to differentiate experiences, deliver value, and capture value. Since marketing benefits the most when...

  • For Enterprise Architecture Professionals

    Report

    Report TechRadar™: Customer-Centric BPM Technology, Q4 2014

    December 22, 2014 | Clay Richardson

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and...

  • For Customer Experience Professionals

    Report

    Report Brief: Social Analytics Will Make It Easier For Employees To Respond To Customer Problems

    Innovative Analysis Technologies Help Workers Makes Sense Of Vast Data Repositories
    December 22, 2014 | TJ Keitt

    Businesses' massive data collection efforts have created a massive problem: How can workers find the right data nugget when they need it? The solution, it turns out, may be right under their noses....

  • For B2B Marketing Professionals

    Report

    Report Improve Sales Hiring With Better Use Of Technology And Analytics

    December 18, 2014 | Mark Lindwall

    To keep pace with the growing expectations of executive decision-makers and other people involved in buying business products and services, sales enablement professionals must improve their...

  • For Customer Experience Professionals

    Report

    Report Brief: Who Needs CX Certifications?

    Nice-To-Have Rather Than Essential CX Learning Programs
    December 17, 2014 | Samuel Stern

    In the age of the customer — when companies only win by being customer-obsessed and delivering exceptional experiences — customer experience (CX) will mature into a full-fledged profession. But the...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Learning Culture To Jumpstart Employee Development

    Good Content Won't Make The Cut Without A Supportive Environment
    December 16, 2014 | Claire Schooley

    Employee learning is an expected component of most corporate organizational development programs, either as classroom learning or a blend of classroom and online courses. But organizations are slow...

  • For Application Development & Delivery Professionals

    Report

    Report Shift Your Expectations Of SharePoint

    December 12, 2014 | Rob Koplowitz, John R. Rymer

    This data chart details the full results of Forrester's Q3 2014 Global SharePoint Usage Online Survey. The results show that Microsoft's drive to move SharePoint users to the cloud is working, but...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: People And Talent Applications Will Promote Engagement And Performance In 2015

    December 11, 2014 | Paul D. Hamerman, Claire Schooley

    Processes and strategies for people and talent are evolving quickly as companies learn how to harness disruptive new technologies. A decade ago, companies viewed their people and talent management...

  • For Infrastructure & Operations Professionals

    Report

    Report What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift
    December 10, 2014 | TJ Keitt, Christian Kane

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to...

  • For Customer Experience Professionals

    Report

    Report Want To Improve Your Customer Experience? Turn To The Cloud

    Cloud Technologies Provide Employees, Partners, And Customers With The Agility They Need
    November 19, 2014 | TJ Keitt

    Technology grounds your customer experience (CX) ecosystem. It's embedded in your products; it facilitates customer understanding; it enhances your channels; and it empowers your employees. But...

  • For Customer Experience Professionals

    Report

    Report Empower Your Employees To Renovate Your Customer Experience Ecosystem

    Tap Workers' Knowledge Of Ecosystem Constituencies To Create New Value
    November 18, 2014 | TJ Keitt

    Building healthy customer experience (CX) ecosystems is challenging because CX executives often don't view customer experience holistically. Fortunately, there are employees in the workplace that...

  • For Infrastructure & Operations Professionals

    Report

    Report Get Organized To Stop The Communications And Collaboration Infrastructure Civil War

    November 10, 2014 | Art Schoeller

    In the American Civil War, many combatants on both sides had attended the US Military Academy at West Point as cadets. The war pitted not only brother against brother but also cadet against cadet,...

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