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  • Enterprise Collaboration
  • CMO

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The Enterprise Collaboration Playbook For 2018

Gain A Competitive Advantage Through Enterprise Collaboration

Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and...

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  • For CMO Professionals


    Report Set The Right Metrics To Shape Your Culture

    The State Of Digital Business 2018: Metrics And Culture
    February 8, 2018 | Nigel Fenwick

    Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

  • For CMO Professionals


    Report Case Study: IBM Makes Social Media The Responsibility Of Every Employee

    An Empowered Report: Spread Social Media Responsibilities Across The Organization To Empower Employees And Strengthen The Brand
    November 18, 2010 | Jeff Ernst

    As a global technology leader focused on delivering forward-looking technology and solutions, IBM is no stranger to taking a unique approach in order to generate a stronger end result. To encourage...

  • For CMO Professionals


    Report Marketers' Empowered Opportunity

    The HERO Index: Finding Empowered Employees
    June 25, 2010 | David M. Cooperstein

    Your customers are more empowered every day. Facebook, LinkedIn, YouTube, Twitter — accessible on smartphones, tablets, and connected TVs — are just the latest in the growing list of technologies...

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