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  • Enterprise Collaboration
  • B2C Marketing

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The Enterprise Collaboration Playbook For 2018

Gain A Competitive Advantage Through Enterprise Collaboration

Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration strategy engages employees and connects...

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  • For B2C Marketing Professionals

    Report

    Report Collaborate With Finance To Prove Marketing's Business Value

    Align Goals To Ensure Marketing Continues To Contribute To The Bottom Line
    May 17, 2017 | Tina Moffett

    Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must...

  • For B2C Marketing Professionals

    Report

    Report Marketers: Conquer The Linguistic Divide That's Sabotaging Your Business Technology Agenda

    How To Create A Marketing And Technology Lingua Franca
    May 11, 2016 | Melissa Parrish

    Marketers charged with leading their company's march toward customer obsession must collaborate with their technology colleagues more often — and more deeply — than ever before. But too often these...

  • For Marketing Leadership Professionals

    Report

    Report The Forrester Wave™: Marketing Mix Modeling, Q3 2011

    MarketShare, Marketing Management Analytics, ThinkVine, And SymphonyIRI Are Leaders
    September 21, 2011 | Luca S. Paderni

    The marketing mix modeling market is undergoing a transformation as marketers increasingly demand that vendors provide solutions that are updated frequently, can easily aggregate data streams, can...

  • For Marketing Leadership Professionals

    Report

    Report Getting Product Ideas Past Stage One

    Why The Validation Process Is Critical To Product Strategy Success
    April 15, 2011 | Doug Williams

    "Ideate" is the first stage in the product development cycle; it's a time when product strategists gather ideas for new and innovative products and services. Before moving on to subsequent phases,...

  • For Marketing Leadership Professionals

    Report

    Report The Forrester Wave™: Community Platforms, Q4 2010

    Lithium And Jive Lead The Way, With KickApps Close Behind
    November 1, 2010 | Melissa Parrish

    In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services...

  • For Marketing Leadership Professionals

    Report

    Report Inquiry Insights: Web 2.0 And Social Media Technologies, Q1 2009

    Insights For B2B Marketers
    July 31, 2009 | G. Oliver Young

    To help technology product managers and marketers better understand shifts in the Web 2.0 and social media landscape, Forrester recently reviewed 4,145 client inquiries on these topics dating back...

  • For Marketing Leadership Professionals

    Report

    Report The Enterprise 2.0 Buyer Profile: 2009

    The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology
    May 7, 2009 | G. Oliver Young

    In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

  • For Marketing Leadership Professionals

    Report

    Report Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years

    February 24, 2009 | G. Oliver Young

    The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose...

  • For Marketing Leadership Professionals

    Report

    Report The Forrester Wave™: Community Platforms, Q1 2009

    Jive Software and Telligent Systems Lead An Emerging Market
    January 9, 2009 | Jeremiah K. Owyang

    Forrester evaluated nine of the 90-plus vendors in the exploding community platforms market. Jive Software and Telligent Systems lead the pack because of their strong administrative and platform...

  • For Marketing Leadership Professionals

    Report

    Report Time To Rethink Your Corporate Blogging Ideas

    With Corporate Blog Credibility Low, Blogging Only Makes Sense As Part Of A Plan
    December 9, 2008 | Josh Bernoff

    Corporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them. Furthermore, the consumers who say they trust these blogs are the...

  • For Marketing Leadership Professionals

    Report

    Report Vendors: Prepare For Falling Prices For Enterprise Web 2.0 Collaboration And Productivity Apps

    October 9, 2008 | G. Oliver Young

    The enterprise Web 2.0 market is experiencing an explosion of activity among enterprises seeking collaboration and productivity improvements. While that explosion is placing Web 2.0 technology in...

  • For Marketing Leadership Professionals

    Report

    Report Service Providers' Product Strategists Have Left The Home Worker Market Segment Untapped

    Telcos, Cablecos, And ISPs Can Capitalize On Changing Consumer Work Trends
    August 6, 2008 | Sally M. Cohen

    Driven by economic changes like the rising cost of gas, social trends like work-life balance, and the proliferation of collaboration technologies, consumers are changing the way that they work....

  • For Marketing Leadership Professionals

    Report

    Report Lively: Google Enters The Virtual Worlds Space

    Does This Signal The Start Of The Next Wave Of Virtual World Development?
    July 15, 2008 | Paul Jackson

    After at least a year of rumors, Google has finally unveiled the first iteration of its virtual world, Lively. While not as much of an "open world" or as creatively ambitious as Second Life, to...

  • For Marketing Leadership Professionals

    Report

    Report IT Departments Play Key Role In The Acquisition And Deployment Of Web 2.0 Technologies

    How Technology Marketers Can Grow Their Business By Appealing To IT
    July 10, 2008 | G. Oliver Young

    Marketing departments, corporate communications, or other lines of business led early enterprise Web 2.0 deployments, with IT departments along for the ride, if they were involved at all. That...

  • For Marketing Leadership Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Reinventing The Corporate Library

    June 27, 2008 | Ted Schadler

    Consumer market research professionals have a lot in common with corporate librarians: Both are responsible for putting information in the hands of decision-makers. A new report by Forrester is a...

  • For Marketing Leadership Professionals

    Report

    Report How To Derive Value From B2B Blogging

    Engaging Customer Communities In Conversations Is The Key
    June 10, 2008 | Laura Ramos

    The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested...

  • For Marketing Leadership Professionals

    Report

    Report The Web 2.0 Buyer Profile: 2008

    The Top Priorities And Needs Of Firms Looking At Web 2.0 Technology
    February 6, 2008 | G. Oliver Young

    In 2008, one in three businesses across North America and Europe is planning to invest in Web 2.0 tools and technologies. This attention will be a boon to vendors selling Web 2.0 technology....

  • For Marketing Leadership Professionals

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    Report Inquiry Insights: Web 2.0 Technologies, Q4 2007

    January 15, 2008 | G. Oliver Young

    Among the many services Forrester offers its clients is the ability to ask Forrester analysts any question at any time. The resulting inquiries are a fascinating look into the minds of Forrester's...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Northwestern Mutual's Enterprise Web 2.0 Journey

    October 1, 2007 | G. Oliver Young

    Enterprise adoption of Web 2.0 tools and services is growing, and Northwestern Mutual Life Insurance Company (NM) is among the early adopters. The traditionally conservative company began...

  • For Marketing Leadership Professionals

    Report

    Report Passionate Employees: The Gateway To Enterprise Web 2.0 Sales

    September 7, 2007 | G. Oliver Young

    Corporate employees are beginning to use Web 2.0 tools such as blogs, podcasts, wikis, RSS, and social networking in their daily lives. The adoption, however, is uneven, with some employees willing...

  • For Marketing Leadership Professionals

    Report

    Report North American Trend Analysis, 2001-2007: Online And PC Education And Career Activities

    September 6, 2007 | Ted Schadler

    This Technographics Data Chart looks at the trends for consumers using education software on their PC and using their PCs and the Internet for online education courses and career-related...

  • For Marketing Leadership Professionals

    Report

    Report IT Will Measure Web 2.0 Tools Like Any Other App

    Tech Marketers Must Prep For Tough Questions About ROI And Business Value
    July 25, 2007 | G. Oliver Young

    Much of the value of a Web 2.0 deployment is incremental and "soft" in nature, and as a result, clear business value measurement remains elusive. Despite this challenge, the 275 IT decision-makers...

  • For Marketing Leadership Professionals

    Report

    Report Topic Overview: Web 2.0

    April 10, 2007 | G. Oliver Young

    Today, businesses large and small are looking to understand how Web 2.0 — the next generation of Web sites, applications, and processes — affects them. Most of the technologies comprising Web 2.0...

  • For Marketing Leadership Professionals

    Report

    Report Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 Adoption

    March 20, 2007 | G. Oliver Young

    Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive...

  • For Marketing Leadership Professionals

    Report

    Report Marketing's Role In B2B Blogging

    B2B Marketers Should Enlist Blogs To Support Future Sales Processes
    February 22, 2007 | Laura Ramos

    Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving;...