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  • Enterprise Collaboration
  • Laura Ramos

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The Enterprise Collaboration Playbook For 2018

Gain A Competitive Advantage Through Enterprise Collaboration

Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and...

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  • For B2B Marketing Professionals


    Report How Customer Activation Better Wins And Serves Business Buyers

    January 2, 2015 | Laura Ramos, Rob Koplowitz

    Customer-activated enterprises are firms that turn every customer interaction into new ways to differentiate experiences, deliver value, and capture value. Since marketing benefits the most when...

  • For Sales Enablement Professionals


    Report Effective Customer Reference Management Anchors B2B Community Marketing Efforts

    May 27, 2009 | Laura Ramos

    Customer references validate product claims and streamline the sales process, both vital activities in business-to-business (B2B) marketing. Yet, even as program budgets grow and reference pools...

  • For Sales Enablement Professionals


    Report Predictions 2009: Economic Trends Will Set The Tone For Technology Marketers

    December 23, 2008 | Emily Van Metre, Jennifer Belissent, Ph.D., Laura Ramos

    2008 was an eventful year, marked by a recession, the collapse of major financial institutions, and record unemployment. Next year will bring many challenges for technology marketers as they work...

  • For Sales Enablement Professionals


    Report How To Make B2B Webinars Deliver Better Leads

    Planned Pre-Show And Follow-Up Communications Are The Key
    August 25, 2008 | Laura Ramos

    As technology and business-to-business (B2B) marketers replace traditional offer-response strategies with community marketing practices to embrace adopter community issues and values, Webinars will...

  • For Marketing Leadership Professionals


    Report How To Derive Value From B2B Blogging

    Engaging Customer Communities In Conversations Is The Key
    June 10, 2008 | Laura Ramos

    The number of business-to-business (B2B) firms that started blogging in 2007 plummeted compared with 2006 as corporate bloggers ran into roadblocks stemming from a misalignment between invested...

  • For Marketing Leadership Professionals


    Report Marketing's Role In B2B Blogging

    B2B Marketers Should Enlist Blogs To Support Future Sales Processes
    February 22, 2007 | Laura Ramos

    Business blogs can shorten sales cycles when they connect decision-makers to the designers and thought leaders who shape new products and services. Unfortunately, B2B blogs are new and evolving;...

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