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Forrester In The News

FORRESTER IN THE NEWS:

Nigel Fenwick on individualization

At CES a sort of shift has happened over the last few years towards the individualization of product or consumer experience. It's a challenge for brands -- and for CIOs. How do you build a technology architecture that is flexible and adaptable, that can integrate as yet undeveloped technologies into the architecture quickly in order to create revenue?

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  • Report Set The Right Metrics To Shape Your Culture

    The State Of Digital Business 2018: Metrics And Culture
    February 8, 2018 | Nigel Fenwick

    Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

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