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  • Enterprise Collaboration
  • Build an insights-driven organization

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The Enterprise Collaboration Playbook For 2018

Gain A Competitive Advantage Through Enterprise Collaboration

Many of today's collaboration technology initiatives fall well short of their transformational potential. But a properly executed enterprise collaboration (EC) strategy engages employees and...

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  • For B2C Marketing Professionals


    Report Collaborate With Finance To Prove Marketing's Business Value

    Align Goals To Ensure Marketing Continues To Contribute To The Bottom Line
    May 17, 2017 | Tina Moffett

    Competition, consumer choice, and innovation force firms to scrutinize key financial metrics to meet revenue goals and keep up with market demand. B2C marketers are now more accountable and must...

  • For Enterprise Architecture Professionals


    Report Information Strategies Move Center Stage

    March 20, 2015 | Gene Leganza

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance...

  • For Enterprise Architecture Professionals


    Report A Framework For Information Management And Consumption Technology

    March 11, 2015 | Gene Leganza

    Enterprise architects carry the heavy responsibility of planning for elaborate implementations of complex technology. They must weigh the implications of the plans for all of the related...

  • For Application Development & Delivery Professionals


    Report Brief: People And Talent Applications Will Promote Engagement And Performance In 2015

    December 11, 2014 | Paul D. Hamerman, Claire Schooley

    Processes and strategies for people and talent are evolving quickly as companies learn how to harness disruptive new technologies. A decade ago, companies viewed their people and talent management...

  • For Customer Insights Professionals


    Report Define Data Responsibilities To Boost Enterprise Intelligence

    Who Does What To Maximize The Impact Of Customer Data
    November 4, 2014 | Jody Sarno, Marc Cecere, Gene Leganza

    As firms try to ramp up their data capabilities to make the best use of customer data, they are finding a lot wrong with the state of their organization. They lack the skills and knowledge they...

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