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The Employee Experience Playbook For 2018

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Build An Action Plan For Video In Financial Services

    Answer Nine Key Questions To Build An Effective Video Strategy

    Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
    October 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Moments: Maturity Framework

    Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
    October 3, 2018 | Julie A. Ask

    Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....

  • Report European Tech Market Outlook For 2018 To 2019

    3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019
    September 13, 2018 | Andrew Bartels

    European business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
    August 23, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
    August 14, 2018 | Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...

  • Report The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
    August 1, 2018 | Julie A. Ask, Gina Fleming, Adrian Chapman

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define...

  • Report The Five Key Trends For 2018 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook
    July 23, 2018 | Cheryl McKinnon

    Five key trends are shaping the enterprise content management (ECM) space. New business objectives, new market imperatives, and new cloud-based platforms compel technology and business decision...

  • Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Employee Experience Playbook
    July 17, 2018 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • Report US Tech Market Outlook For 2018 And 2019

    Cloud Powers Tech Spend To Nearly 7% Growth And Software To 8% Growth
    July 2, 2018 | Andrew Bartels

    CIOs and other tech decision makers will see positive fundamentals in 2018 and 2019. This report lays out Forrester's analysis of how conflicting forces will affect US tech markets in 2018 and 2019...

  • Report Now Tech: Unified Endpoint Management, Q2 2018

    Forrester's Overview Of 19 UEM Providers
    June 28, 2018 | Andrew Hewitt

    Infrastructure and operations (I&O) teams can use unified endpoint management (UEM) to more simply manage a diverse set of employee technologies, resulting in improved employee experiences,...

  • Report The Canadian Tech Market Outlook For 2018 To 2019

    5% Growth In 2018 Will Slow To Under 4% In 2019

    The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...

  • Report Bridge Your Enterprise Mobile Strategy To Partners And Contractors

    Grant Broader Access To Applications Without Mobile Device Management
    May 15, 2018 | Andrew Hewitt

    Employees aren't the only group that needs enterprise mobile support. Your business' growth depends on constituencies outside your workforce, such as contractors and other B2B partners — and you...

  • Report Build The Business Case For BYOD

    The Total Economic Impact™ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies
    May 10, 2018 | Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to...

  • Report Follow Four Imperatives To Improve The Remote Worker Experience

    Focus On Structure, Culture, Technology, And Compliance
    May 9, 2018 | Andrew Hewitt

    Advances in mobile and cloud technology mean that employees can more easily work from anywhere with no impact on their productivity. While many organizations readily embrace remote workers,...

  • Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook
    April 17, 2018 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook
    April 16, 2018 | Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...

  • Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

    ForecastView Document
    April 9, 2018 | Susan Wu

    While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...

  • Report The Consumer Tech Stack

    Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption
    April 5, 2018 | James L. McQuivey, Gina Fleming

    Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

  • Report Virtual Reality In 2018: Not A Customer Reality

    Our Top Five Takeaways For CX Pros About VR At Mobile World Congress
    March 27, 2018 | Jennifer Wise

    Forrester tested the virtual reality (VR) experiences at this year's Mobile World Congress (MWC) in Barcelona to examine what the advances in these technologies mean for customer experience (CX)...

  • Report Intelligent Content Services Will Energize Your Content Management Road Map: ECM In 2022

    Vision: The Enterprise Content Management Playbook
    March 19, 2018 | Cheryl McKinnon

    Enterprise content management (ECM) continues to transition. Veteran vendors are on the defensive — consolidating, merging, and divesting. New competitors are winning deals with cloud-native...

  • Report Asia Pacific Tech Market Outlook For 2018 To 2019

    Solid Economic Growth And Cloud Adoption Support 6% Growth In 2018 And 5% In 2019
    February 27, 2018 | Andrew Bartels, Frederic Giron

    In most cases, CIOs in the Asia Pacific region will be able to expand their tech budgets at a faster rate as we move into 2018. Tech budgets in the region will continue to shift toward software and...

  • Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • Report The Technology-Augmented Employee

    How Emerging Technologies Like Artificial Intelligence Are Reshaping The Future Of Work
    February 13, 2018 | J. P. Gownder

    Infrastructure and operations (I&O) leaders seek to drive employee productivity, engagement, and success by deploying a wide array of technologies. These include everything from traditional devices...

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