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The Employee Experience Playbook For 2019

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • Report The Path To Customer Obsession Is Paved With Enterprise Collaboration

    Vision: The Enterprise Collaboration Playbook
    March 15, 2019 | Art Schoeller

    Businesses rely on an ecosystem that brings together networks of employees, partners, and customers to build and deliver profitable customer experiences (CXes). Keeping these disparate groups...

  • Report The Five Key Trends That Will Shape Your 2019 Content Services Strategy

    Landscape: The Enterprise Content Management Playbook
    February 25, 2019 | Cheryl McKinnon

    Five key trends are shaping the enterprise content management (ECM) space. New business objectives, market imperatives, and cloud-based platforms compel technology and business decision makers to...

  • Report Forrester Analytics: Mobile, Smartphone, And Tablet Forecast, 2018 To 2023 (Global)

    ForecastView Document
    January 30, 2019 | Meenakshi Tiwari, Sanjeev Kumar

    Forrester expects the number of global smartphone subscribers to reach 3.9 billion by 2023, crossing the 55% mark for smartphone penetration in 2018 and reaching 66% by 2023. This is up from 4.4%...

  • Report The Future Of Enterprise Computing

    Driving Employee Experience Improvements Requires A Long-Term Vision Of Devices And Apps
    January 18, 2019 | J. P. Gownder, Andrew Hewitt

    In 2007, Forrester predicted that the PC market would grow beyond its then-standard two-form factors (laptops and desktops) — a prediction that came true and redefined enterprise and consumer...

  • Report China Tech Market Outlook, 2019 To 2020

    2019 Will Be A Year Of Rebalancing For China's Decision Makers
    January 15, 2019 | Charlie Dai

    Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

  • Report The Forrester Wave™: Unified Endpoint Management, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    November 20, 2018 | Andrew Hewitt, Chris Sherman

    In our 28-criterion evaluation of unified endpoint management (UEM) providers, we identified the 12 most significant ones — BlackBerry, Cisco, Citrix Systems, IBM, Ivanti, Jamf, Kaspersky Lab,...

  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Industry Spotlight: Improving Employee Mobility In Financial Services

    Do Right By Your Regulations, But Don't Forget About Employee Experience
    November 1, 2018 | Andrew Hewitt

    Mobile infrastructure and operations (I&O) teams in financial services firms face the daunting task of creating productive mobile experiences for employees while also navigating the unique security...

  • Report The Q4 Global Tech Market Outlook For 2018 To 2019

    2019 Will See Good Growth But Also Risks Coming Off The Highs Of 2018
    October 26, 2018 | Andrew Bartels

    Despite threats of trade wars, Brexit uncertainties, Turkey's meltdown, and other disruptions, 2018 is turning out to be a very good year for the global tech market. While some of the positives...

  • Report The Metropolitan Chinese Consumer Tech Stack

    Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption
    October 11, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Build An Action Plan For Video In Financial Services

    Answer Nine Key Questions To Build An Effective Video Strategy

    Most financial services providers offer little to no video content or tools on their apps or sites, even though their customers need those tools to help them learn and make decisions. Digital...

  • Report The Australian Consumer Tech Stack

    Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption
    October 9, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report Moments: Maturity Framework

    Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities
    October 3, 2018 | Julie A. Ask

    Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences....

  • Report European Tech Market Outlook For 2018 To 2019

    3% Growth Lags Behind The US's 6% In 2018, With A Continued Slowdown To 0.8% In 2019
    September 13, 2018 | Andrew Bartels

    European business and government CIOs enjoyed better-than-expected economic conditions in 2017, which encouraged decent growth of almost 4% in 2017 tech budgets. But the second half of 2018 and...

  • Report The European Consumer Tech Stack

    Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption
    August 23, 2018 | James L. McQuivey, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

  • Report The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

    Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)
    August 14, 2018 | Julie A. Ask, Susan Wu, Meredith Cain

    Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of...

  • Report The 3D Connected Consumer

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
    August 1, 2018 | Julie A. Ask, Gina Fleming, Adrian Chapman

    Historically, internet speed and device type have defined how connected consumers are. This representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define...

  • Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Employee Experience Playbook
    July 17, 2018 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • Report US Tech Market Outlook For 2018 And 2019

    Cloud Powers Tech Spend To Nearly 7% Growth And Software To 8% Growth
    July 2, 2018 | Andrew Bartels

    CIOs and other tech decision makers will see positive fundamentals in 2018 and 2019. This report lays out Forrester's analysis of how conflicting forces will affect US tech markets in 2018 and 2019...

  • Report Now Tech: Unified Endpoint Management, Q2 2018

    Forrester's Overview Of 19 UEM Providers
    June 28, 2018 | Andrew Hewitt

    Infrastructure and operations (I&O) teams can use unified endpoint management (UEM) to more simply manage a diverse set of employee technologies, resulting in improved employee experiences,...

  • Report The Canadian Tech Market Outlook For 2018 To 2019

    5% Growth In 2018 Will Slow To Under 4% In 2019

    The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...

  • Report Bridge Your Enterprise Mobile Strategy To Partners And Contractors

    Grant Broader Access To Applications Without Mobile Device Management
    May 15, 2018 | Andrew Hewitt

    Employees aren't the only group that needs enterprise mobile support. Your business' growth depends on constituencies outside your workforce, such as contractors and other B2B partners — and you...

  • Report Build The Business Case For BYOD

    The Total Economic Impact™ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies
    May 10, 2018 | Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to...

  • Report Follow Four Imperatives To Improve The Remote Worker Experience

    Focus On Structure, Culture, Technology, And Compliance
    May 9, 2018 | Andrew Hewitt

    Advances in mobile and cloud technology mean that employees can more easily work from anywhere with no impact on their productivity. While many organizations readily embrace remote workers,...

  • Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook
    April 17, 2018 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

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