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The Employee Experience Playbook For 2020

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report The 3D Connected Consumer In 2020

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are
    July 22, 2020 | Julie Ask, Erin Sellers

    Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now...

  • Report Technology Best Practices To Protect Your Homeworkers' Endpoints

    Limit Homeworker Risks With The Right Endpoint Security And Management
    July 9, 2020 | Chris Sherman, Andrew Hewitt

    Firms must maximize their remote workers' productivity without exposing them or their devices to new risks. This is complicated by the use of personally owned devices, over which the IT security...

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

  • Report The Life-Changing Magic Of Simplifying Your Mobile App

    My App Is A Kitchen Sink: Now What?
    April 23, 2020 | Julie Ask, Gina Bhawalkar

    What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

  • Report The State Of The US Mobile Store

    Understanding The Mobile-Powered Shopping Journey
    April 3, 2020 | Sucharita Kodali

    As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

  • Report The Impact Of Emerging Technology On Digital Experiences

    How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

    Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their...

  • Report China Tech Market Outlook, 2020 To 2021

    2020 Will Be A Year Of Adaptation For China's Decision Makers
    January 14, 2020 | Charlie Dai

    Technology spending in China will reach US$174 billion in 2020 as the Chinese government and enterprises leverage digital technologies to further drive transformation and improve adaptability in a...

  • Report Goodbye Desktop Engineering, Hello Digital Experience Architect

    From Patches To Productivity: How Desktop Teams Will Evolve In 2020 To Meet The Needs Of The Modern Workforce
    December 18, 2019 | Andrew Hewitt

    Infrastructure and operations (I&O) professionals increasingly understand the direct link between poor technology experience and employee disengagement, burnout, and attrition. As a result, they're...

  • Report Mobile Commerce In 2030

    mCommerce Is A New Mobile Services Economy, Not Mini eCommerce
    December 4, 2019 | Sucharita Kodali, Julie Ask

    Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

  • Report The Forrester Wave™: Unified Endpoint Management, Q4 2019

    The 13 Providers That Matter Most And How They Stack Up
    November 11, 2019 | Andrew Hewitt

    In our 23-criterion evaluation of unified endpoint management (UEM) providers, we identified the 13 most significant — 42Gears, Baramundi Software, BlackBerry, Citrix, IBM, Ivanti, ManageEngine,...

  • Report New Technologies Create The Need To Design For New Categories Of Information Workers

    The Global Information Worker Population Swells To 1.25 Billion In 2018
    September 27, 2019 | Frank Gillett

    This report updates our sizing of the population of information workers — workers who use a PC, smartphone, or tablet for work purposes an hour or more per day. In 2018, this population reached...

  • Report Embrace Modern Management To Improve Employee Experience

    Move From Patches To Productivity: Modern Management Will Transform The Role Of Desktop Admins
    September 9, 2019 | Andrew Hewitt

    The processes and technologies that infrastructure and operations (I&O) teams use today to manage employee devices and apps are undergoing an evolution. The old highly manual, PC-centric process is...

  • Report The Future Of The Enterprise Software Industry

    Prepare For A Buyers' Market In Enterprise Software, 2020 To 2030
    September 5, 2019 | Christopher Mines

    Business spending on software has soared from $172 billion to $920 billion over the past 25 years, a healthy 7% annual growth rate. Software has become the dominant medium for engaging with...

  • Report US Tech Market Outlook For 2019 To 2020

    Slowing Economic Growth And Rising Cloud Will Squeeze CIO Options
    August 20, 2019 | Andrew Bartels

    US CIOs and other tech decision makers will face a more challenging economic environment in 2019 and 2020 as the growth surge in 2018 from the 2017 tax act fades away. While recession remains a...

  • Report Retail Mobile App Checkout And Payments Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Michelle Beeson, Jennifer Wise

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Retail Mobile App Browsing And Merchandising Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Michelle Beeson, Jennifer Wise

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Retail Mobile App Search And Navigation Best Practices For 2019

    Apply Lessons Learned From The European And US Forrester Retail Wave™ Evaluations
    June 28, 2019 | Jennifer Wise, Michelle Beeson

    Mobile is a dominant digital touchpoint for today's shoppers, so retailers must elevate their mobile experiences to win, serve, and retain loyal customers. Data shows that those who download and...

  • Report Now Tech: Unified Endpoint Management, Q2 2019

    Forrester's Overview Of 21 UEM Providers
    June 13, 2019 | Andrew Hewitt

    Infrastructure and operations (I&O) teams can use unified endpoint management (UEM) to better manage employee devices and applications, resulting in improved employee experience, customer trust,...

  • Report Five Key Trends That Will Reshape The Employee Technology Experience

    Keep Employee Experience At The Center Of Your Technology Strategy As You Move Past Windows 7
    May 22, 2019 | Andrew Hewitt

    Windows 7 has been a corporate PC staple — but at nearly 10 years old, it's at its end of life. Though some infrastructure and operations (I&O) leaders responsible for employee technology have...

  • Report The State Of Chromebooks, 2019

    When The Conditions Are Right, Chromebooks Can Improve Both Customer And Employee Experience
    April 30, 2019 | Andrew Hewitt, J. P. Gownder

    Eight years into their existence, Chromebooks haven't taken the enterprise market by storm — but have slowly but surely gained enterprise mindshare. I&O leaders are reassessing how Chromebooks can...

  • Report The Path To Customer Obsession Is Paved With Enterprise Collaboration

    Vision: The Enterprise Collaboration Playbook
    March 15, 2019 | Art Schoeller

    Businesses rely on an ecosystem that brings together networks of employees, partners, and customers to build and deliver profitable customer experiences (CXes). Keeping these disparate groups...

  • Report The Future Of Enterprise Computing

    Driving Employee Experience Improvements Requires A Long-Term Vision Of Devices And Apps
    January 18, 2019 | J. P. Gownder, Andrew Hewitt

    In 2007, Forrester predicted that the PC market would grow beyond its then-standard two-form factors (laptops and desktops) — a prediction that came true and redefined enterprise and consumer...

  • Report China Tech Market Outlook, 2019 To 2020

    2019 Will Be A Year Of Rebalancing For China's Decision Makers
    January 15, 2019 | Charlie Dai

    Technology spending in China will reach US$256 billion in 2019 as the Chinese government and enterprises leverage digital technologies to further drive reforms and transformations. This report...

  • Report The Forrester Wave™: Unified Endpoint Management, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    November 20, 2018 | Andrew Hewitt, Chris Sherman

    In our 28-criterion evaluation of unified endpoint management (UEM) providers, we identified the 12 most significant ones — BlackBerry, Cisco, Citrix Systems, IBM, Ivanti, Jamf, Kaspersky Lab,...

  • Report The Metropolitan Indian Consumer Tech Stack

    Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption
    November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

    Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

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