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The Employee Experience Playbook For 2020

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report Forrester Data Global Business Technographics® Developer Survey, 2017: Overview

    A Business Technographics Presentation
    November 27, 2017 | Kathryn Cooper

    This report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region,...

  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Executive Q&A: Four Questions Retailers Need To Ask About Android Mobile Payment Systems

    eBusiness Leaders Need An Android Mobile Payments Strategy
    May 1, 2017 | Brendan Miller, Jacob Morgan

    Globally, Android holds the largest slice of the mobile handset pie, so retailers that effectively implement Android mobile payments stand to acquire new customers and increased sales from the...

  • Report Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player
    November 25, 2015 | Jeffrey Hammond

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

  • Report Predictions 2016: Seven Gains In Workforce Tech

    November 16, 2015 | David Johnson, J. P. Gownder, Christian Kane

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer because to delight customers, your...

  • Report Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers
    November 5, 2015 | Jennifer Wise

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of...

  • Report Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D)...

  • Report Brief: CIOs Must Add Apple To Their Business Technology Agenda For 2015

    Apple's Expanded Ambitions For And Influence In Mobile Moments Signal A Larger Role In Business Technology
    March 23, 2015 | Frank Gillett

    Why should CIOs revisit the details of Apple's 2014 product announcements? Because this time it signaled an expanded role for Apple in the mobile moments of customers and employees that will reach...

  • Report Quick Take: Android For Work Upends Multiple Markets

    February 27, 2015 | Tyler Shields, Christian Kane, J. P. Gownder

    On February 25, 2015, Google publicly announced its latest functionality updates to the Android OS, titled "Android for Work" (AFW). The efficiency and security improvements delivered by AFW will...

  • Report Brief: Microsoft Gets Its Flagship OS Back On Track With Windows 10

    Microsoft Secures Its Stake In Enterprise PCs, But Universal App Architecture Won't Be Enough To Win Mobile Without More Help
    January 21, 2015 | Frank Gillett, J. P. Gownder, Ted Schadler

    On January 21, 2015, Microsoft provided the public with more details on Windows 10, which was originally announced last September at a press event in San Francisco. Windows 10 is the next major...

  • Report What iOS 8 Means To Your Enterprise Mobility Plans

    Enterprise Architects Must Design The Right iOS 8 Guardrails For Their Business
    December 1, 2014 | Pamela Heiligenthal

    If you have already adopted Apple devices into your corporate device standards, employees and your chief information officer (CIO) will likely pressure you to support Apple's latest release, iOS 8....

  • Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 2

    Understand The Operating System Preferences Of Smartphone Users Of Different Ages To Build An Effective Mobile Engagement Strategy
    October 3, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

  • Report Brief: Apple Throws Down The Privacy Gauntlet

    Apple Offers New Commitment And Tech To Protect Privacy, But It Needs To Go Much Further
    October 1, 2014 | Rick Holland, Andras Cser, Heidi Shey

    On September 17, 2014, Apple's chief executive officer, Tim Cook, published a letter detailing Apple's commitment to customer privacy. The unfortunate timing of Apple's highly public and...

  • Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 1

    Understand The Operating System Preferences Of Male And Female Smartphone Users To Build An Effective Mobile Engagement Strategy
    September 29, 2014 | Katyayan Gupta

    Today's consumers increasingly use mobile phones to research, buy, and recommend products and services. This is the mobile mind shift — and it's rapidly changing customer expectations. Consumers...

  • Report Improve Mobile Moment Design With iOS 8

    Introducing The Top Ten Ways To Leverage Apple's New Tech
    September 22, 2014 | Julie Ask, Jeffrey Hammond, Michael Facemire

    The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls...

  • Report Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option
    August 18, 2014 | Jeffrey Hammond, Michael Facemire

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

  • Report Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

    New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets
    July 16, 2014 | Jeffrey Hammond, John Rymer, J. P. Gownder

    The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives....

  • Report Quick Take: Google Amps Up Android

    Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables
    July 1, 2014 | Jeffrey Hammond, James Staten, Christopher Voce

    Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

  • Report Understanding The Australian Mobile Customer, Part 3

    Tablet Adoption By Gender
    June 18, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • Report Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer
    June 5, 2014 | Frank Gillett, Andras Cser, Thomas Husson

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

  • Report Understanding The Australian Mobile Customer, Part 2

    Smartphone Adoption By Age
    May 28, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in the design and development of their companies' mobile strategy. While marketing...

  • Report Quick Take: S&R Pros Desperate To Ditch BlackBerry Should Rethink Their Strategy

    BlackBerry Finally Opens BB10 OS To Third-Party Management
    May 13, 2014 | Tyler Shields

    On May 13, 2014, BlackBerry announced that it will open to third-party use the application program interface (API) that manages BlackBerry OS 10 devices. By opening the API, BlackBerry is embracing...

  • Report Understanding Mobile Information Workers In Australia And New Zealand, Part 2

    Tablet Penetration Is Growing, But Business Use Is Low
    May 7, 2014 | Tim Sheedy

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones, tablets,...

  • Report Understanding Mobile Information Workers In Australia And New Zealand, Part 1

    Smartphones Are Emerging As An Important Productivity Tool
    May 7, 2014 | Tim Sheedy

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones, tablets,...

  • Report Understanding The Australian Mobile Customer, Part 1

    Smartphone Adoption By Gender
    May 7, 2014 | Tim Sheedy

    In the age of the customer, CIOs and the technology management organizations they lead must take an active role in designing and developing their companies' mobile strategy. While marketing...

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