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The Business Intelligence Playbook For 2019

Grow Your Business And Compete With A Winning Business Intelligence Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly an art based on best practices and lessons learned. Rather than reinvent the wheel,...

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  • Report The Forrester Wave™: Customer Analytics Solutions, Q4 2012

    How Six Vendors Stack Up In A Mature Yet Changing Market
    October 26, 2012 | Srividya Sridharan

    In Forrester's 70-criteria evaluation of customer analytics vendors, we identified the six most significant software providers — Angoss Software, FICO, IBM, KXEN, Pitney Bowes, and SAS — in the...

  • Report Early Adopters Embrace Hadoop For Operations And Customer Analytics

    Experiences Of Big Data First Movers
    January 11, 2012 | James G. Kobielus

    Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early...

  • Report Updated 2012: BI Service Provider Short-Listing Tool

    January 10, 2012 | Boris Evelson, Liz Herbert

    Create a shortlist using our tool to find the right set of providers based on your technology requirements, industry, project size, and geographic scope.Eliminate or add partners based on factors...

  • Report Best Practices: Next Best Action In Customer Relationship Management

    Boost ROI In Multichannel Sales, Marketing, And Customer Service
    May 31, 2011 | James G. Kobielus

    Many customer relationship management (CRM) and business process professionals have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance...

  • Report The Forrester Wave™: Enterprise Data Warehousing Platforms, Q1 2011

    Teradata, Oracle, Sybase (SAP), IBM, SAP, EMC Greenplum, Netezza (IBM), and Microsoft Lead, With Vertica Systems As A Strong Performer
    February 10, 2011 | James G. Kobielus

    In Forrester's 56-criteria evaluation of enterprise data warehousing (EDW) platform vendors, we found the EDW market increasingly competitive, as illustrated by tighter clustering of top vendors....

  • Report Appliance Power: Deliver Advanced Analytics Into Customer-Facing Processes

    February 9, 2011 | James G. Kobielus

    Analytic solution appliances deliver fast business value. They eliminate some of the complexity, time, and trouble of configuring an enterprise data warehouse (EDW) appliance to your needs. These...

  • Report Forrester's Data Management Reference Architecture

    Align Data Management Roles To Create Stronger Business Value
    February 2, 2011 | Noel Yuhanna, Gene Leganza, Rob Karel

    The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...

  • Report Smart Computing Solutions Are On The Rise

    A Snapshot Of Adoption From The InformationWeek 500
    January 21, 2011 | Andrew Bartels, Charles Green, Jessica Mandrik

    Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

  • Report The State Of Business Intelligence Software And Emerging Trends: 2010

    BI Vendors Need To Stay On Top Of Technology Innovation And Business Evolution
    May 10, 2010 | Holger Kisker, Ph.D.

    While the whole IT market is facing challenging economic times, the global software market declined by 8% in 2009 compared with the previous year. Business intelligence (BI) software, which can...

  • Report The Forrester Wave™: Predictive Analytics And Data Mining Solutions, Q1 2010

    SAS, SPSS/IBM, KXEN, Oracle, And Portrait Software Lead, With Others Innovating
    February 4, 2010 | James G. Kobielus

    In Forrester's 53-criteria evaluation of predictive analytics and data mining (PA/DM) vendors, we found that SAS Institute, SPSS (evaluated separately from new parent IBM's other PA/DM offerings),...

  • Report In-Database Analytics: The Heart Of The Predictive Enterprise

    November 12, 2009 | James G. Kobielus

    Visionary organizations are adopting an emerging practice known as "in-database analytics," which supports more pervasive embedding of predictive models in business processes and mission-critical...

  • Report Market Overview: The Business Intelligence Software Market

    Advanced Analytics Will Drive Growth To $14 Billion By 2014
    October 23, 2009 | Holger Kisker, Ph.D.

    Business intelligence (BI) software is the tip of the application software pyramid. Pure functionality, no matter how sophisticated, is no longer sufficient to successfully support the changing...

  • Report Business Intelligence (BI) Polishes Its Crystal Ball

    IBM's SPSS Deal Nudges Analytics Industry Toward Deeper Predictive Focus
    August 18, 2009 | James G. Kobielus, Boris Evelson, Leslie Owens

    Enterprise strategic, tactical, and operational decision-makers want to understand past and present activity but also anticipate the future to avoid being blindsided by seemingly hidden events. How...

  • Report SMB Marketing Technology Adoption

    Findings From Our Q3 2008 Direct And Database Marketing Panel Data
    May 22, 2009 | Suresh Vittal

    Forrester surveyed 224 direct marketers in Q3 2008 about their technology adoption plans. This report drills into the technology adoption trends of our small and medium-size business (SMB)...

  • Report Inquiry Insights: Business Intelligence, Q3 2008

    What Customers Need To Hear About M&A, Text Mining, And Widespread Enterprise Utilization
    August 12, 2008 | Merv Adrian

    Forrester receives more than 20,000 inquiries per year that provide a view of the most pressing issues our clients are facing. Since early 2007, nearly 1,000 inquiries have dealt with business...

  • Report Really Urgent Analytics: The Sweet Spot For Real-Time Data Warehousing

    August 11, 2008 | James G. Kobielus

    While information and knowledge management (I&KM) professionals occasionally demonstrate returns on their real-time data warehousing investments, most business intelligence (BI) architectures...

  • Report The Forrester Wave™: BI Reporting And Analysis Platforms, Q1 2006

    Business Objects And Cognos Lead In Our Product Evaluation
    February 8, 2006 | Keith Gile

    Forrester evaluated 10 leading business intelligence (BI), database, and application vendors across 92 criteria and found Business Objects has established early BI platform leadership, followed by...

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