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The Data Management Playbook For 2019

Effective Data Management Anchors Digital Transformation

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report Upgrade Your BI Data Architecture For Agile Insights, Part 1

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    The three-tier "layer cake" business intelligence (BI) architecture based on ETL, an enterprise data warehouse, and a BI tool is inflexible and outdated. This report, part one of our BI...

  • Report Get Faster And Better Insights From Your BI Tools, Part 2

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    A single enterprise business intelligence (BI) platform that only targets descriptive and diagnostic analytics applications is a thing of the past, especially for large enterprises. This report...

  • Report Move BI To The Cloud To Achieve Greater Agility, Part 3

    The Three-Part Guide To BI Modernization
    December 4, 2018 | Boris Evelson

    An on-premises, single-tenant business intelligence (BI) platform is inflexible and outdated. This report makes recommendations to application development and delivery (AD&D) pros working on BI...

  • Report Grow Your Business And Compete With A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook
    November 20, 2018 | Boris Evelson

    Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly an art based on best practices and lessons learned. Rather than reinvent the wheel,...

  • Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    November 16, 2018 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM)...

  • Report Predictions 2019: Business Insights

    Don't Demonize Data — It's Still The Lifeblood Of Business Insights

    While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to...

  • Report Use BI Fabric To Optimize Your Multivendor Business Intelligence Environment

    Performance Management: The Business Intelligence Playbook
    October 30, 2018 | Boris Evelson

    All enterprises must deal with multiple business intelligence (BI) platforms. Unquestionably, a single enterprise BI platform is ideal, but legacy platforms, mergers and acquisitions (M&A), and...

  • Report The Forrester Wave™: Cloud Data Warehouse, Q4 2018

    The 14 Providers That Matter Most And How They Stack Up
    October 29, 2018 | Noel Yuhanna

    Cloud data warehouse (CDW) deployments are on the rise as firms look at lowering costs, supporting new accelerated insights, and simplifying data management. In our 25-criterion evaluation of CDW...

  • Report Now Tech: Hadoop/Spark Platforms, Q3 2018

    Forrester's Overview Of 18 Hadoop/Spark Platform Providers
    July 20, 2018 | Noel Yuhanna, Mike Gualtieri

    You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

  • Report Now Tech: Cloud Data Warehouse, Q1 2018

    Forrester's Overview Of 15 Cloud Data Warehouse Vendors
    March 13, 2018 | Noel Yuhanna

    You can use cloud data warehouses (CDWs) to build data warehouses more quickly, support new business use cases for DWs, and lower infrastructure and software cost. But to access these benefits,...

  • Report Insight Platforms Connect Data To Action

    Intermediate Level: Technology Practices For Insights-Driven Businesses
    January 24, 2018 | Brian Hopkins

    The pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...

  • Report Digital Insights Are The New Currency Of Business

    Beginner Level: Technology Practices For Insights-Driven Businesses
    January 12, 2018 | Brian Hopkins, Ted Schadler

    Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action. This can't continue. Demanding customers and competitive...

  • Report The Forrester Wave™: Big Data Warehouse, Q2 2017

    The 15 Providers That Matter Most And How They Stack Up
    June 15, 2017 | Noel Yuhanna

    In our 26-criteria evaluation of big data warehouse solutions, we identified the 15 most significant vendors — Amazon Web Services (AWS), Cazena, Cloudera, Hortonworks, Hewlett Packard Enterprise...

  • Report 2017 Technology Imperatives For US Health Insurers

    Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement
    April 5, 2017 | Kate McCarthy

    2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

  • Report The Cloudy Future Of Hadoop

    Hadoop Is Here To Stay, But The Cloud Will Change What It Is
    March 1, 2017 | Brian Hopkins, Mike Gualtieri

    Happy birthday! This is the year that Apache Hadoop and its community turns 10 years old, and we have all watched the child star rocket to big data superstardom. But will this bright future...

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