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  • Web Content Management (WCM)

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The Enterprise Content Management Playbook For 2018

Executive Overview: The Content Management Playbook

Enterprise content management (ECM) is a discipline in transition in 2017. Enterprise architecture (EA) professionals know that the volume of their business and transactional content continues to...

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  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2017

    Six Solutions Stand Apart, While Others Are Heavily Investing
    January 24, 2017 | Mark Grannan

    In our 25-criteria evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Crownpeak, Episerver, e-Spirit, Hippo (BloomReach),...

  • For Customer Experience Professionals

    Report

    Report Where Customer Experience Management Technology Can And Can't Help You Govern CX

    Tools And Technology: The Customer Experience Ecosystem Playbook
    November 11, 2016 | TJ Keitt

    Customer experience (CX) professionals are bombarded with technology that will supposedly let them manage their customers' experience. But do these solutions actually support the customer...

  • For Application Development & Delivery Professionals

    Report

    Report Content And Commerce Technology: Traditional Marriage Dynamics Don't Apply Anymore

    Options To Support The Integration Of Marketing And Buying Experiences Are Evolving
    November 7, 2016 | Mark Grannan

    Technology, marketing, and commerce groups often operating in silos leads to separate technology solutions for brand content and transactions. The resulting fragmented digital presence confuses the...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Experience Platform Technologies, Q3 2016

    September 13, 2016 | Mark Grannan

    Organizations face an expanding ecosystem of technology supporting digital customer experiences, but they're falling behind on using the technology to provide great experiences. Application...

  • For Enterprise Architecture Professionals

    Report

    Report How To Archive Personalized, Contextualized Web Experiences

    Don't Let Compliance Obligations Stall Your Customer Experience Improvement Efforts
    September 8, 2016 | Cheryl McKinnon

    Banks, insurance companies, and other firms with heavy compliance obligations are missing opportunities to use modern digital experience platforms. Legal and compliance teams can stifle website...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Web Content Management Systems, 2016

    Master The Intricacies And Vendors Of This Vital Software That Delivers The Content Soul Of Your Digital Experiences
    June 16, 2016 | Ted Schadler, Danielle Jessee

    Content is the soul of digital experiences. But the web content management system (CMS) market has many vendors of all sizes and shapes that compete for your digital business. So what vendors...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Platforms

    Three Classes Of Vendors Tackle The Multichannel Experience Mandate
    May 16, 2016 | Mark Grannan, Danielle Jessee

    Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end...

  • For Application Development & Delivery Professionals

    Report

    Report The Rise Of The Headless Content Management System

    Content Microservices And APIs Point Toward The Future Architecture Of Digital Experiences
    March 14, 2016 | Ted Schadler, Mark Grannan

    Compelled by the need to deliver content-rich digital interactions on mobile, Web, and everywhere, application development and delivery (AD&D) professionals supporting content management...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Why You're Stuck With Content And Commerce Platforms For Now

    Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience
    February 4, 2016 | Clement Teo

    Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q4 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's 40-criteria evaluation of digital experience platform vendors, we identified the 10 most significant software providers — Acquia, Adobe, Demandware, EPiServer, IBM, Oracle, SAP...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Digital Experience Delivery Service Providers In Asia Pacific, 2015

    A Nascent Ecosystem Presents A Variety Of Options — And Some Traps — To Companies In The Region
    October 7, 2015 | Frederic Giron

    Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX),...

  • For Application Development & Delivery Professionals

    Report

    Report Should Your Web Content Management System Run In The Cloud?

    The Answer Should Be "Yes" More Often Than You'll Admit Today
    September 11, 2015 | Ted Schadler

    Web content management (WCM) systems are the cornerstone of digital experience platforms. But these tools have been slow to come to the cloud. Both vendors and end-user companies are to blame. WCM...

  • For Application Development & Delivery Professionals

    Report

    Report SharePoint's Future: Engagement Workplaces For Customer Operations

    SharePoint's Days As A Broad Middleware Suite Are Over
    May 7, 2015 | John R. Rymer

    It's time for enterprise customers to narrow their expectations of SharePoint; some should reduce SharePoint's role in their application strategies. Once a server suite addressing six major...

  • For Application Development & Delivery Professionals

    Report

    Report Five Lessons From The Masters Of Web Content Management

    In 37 Customer Interviews, We Found Five Things Matter Most
    April 30, 2015 | Ted Schadler

    Web content management (WCM) systems are an anchor tenant in your digital experience delivery architecture. These systems deliver experiences "to the glass," thus serving as your first point of...

  • For Application Development & Delivery Professionals

    Report

    Report Take Five Steps To Apply The Forrester Wave™: Web Content Management Systems

    Weight Your Priorities To Rank Vendors For Your Scenario
    April 10, 2015 | Ted Schadler

    We evaluated the 10 largest web content management (WCM) vendors against 29 criteria in "The Forrester Wave: Web Content Management Systems, Q1 2015." The rankings reflect the general requirements...

  • For Application Development & Delivery Professionals

    Report

    Report The Benefits Of The Responsive Web Go Far Beyond Design

    Design, Performance, And Efficiency Will Drive Your Mobile Web Improvements; WCM Vendors Can Help With New Capabilities
    March 31, 2015 | Mark Grannan

    Responsive web design (RWD) brings a wealth of benefits if done right: faster development, higher performance, and better operations. Unfortunately, many organizations are held back by legacy...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Adobe Tops The Technology Partner Podium

    Digital Experience Service Providers Turn Most Often To Adobe Ahead Of IBM, Google, Sitecore, and 58 Other Technology Products
    March 9, 2015 | Anjali Yakkundi, Ted Schadler, Peter Sheldon

    Forrester recently surveyed 46 service providers, ranging from giants like Deloitte Digital, Infosys, and SapientNitro to specialists like Siteworx, Rockfish, and Manifest Digital. We asked for...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Customer Experience Technologies, Q1 2015

    February 6, 2015 | Mark Grannan

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Web Content Management Systems, Q1 2015

    Adobe And Sitecore Lead A Strong Field Of Vendors
    February 4, 2015 | Ted Schadler

    Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate potentially...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adobe Wades Waist Deep Into The Commerce Market

    Adobe Broadens Its Commerce Partnerships To Deepen The Appeal Of Adobe Experience Manager (AEM) In Commerce Deals
    August 7, 2014 | Peter Sheldon

    Over the past six months, Adobe has been making efforts to become a pivotal and potentially disruptive player in the already mature commerce platform market. At the heart of this strategy lies the...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions
    July 22, 2014 | Stephen Powers, Mark Grannan, Anjali Yakkundi

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Is WordPress The Dark Horse Of WCM?

    The Publishing Platform Gains Some Traction In The Enterprise Race
    May 9, 2014 | Rowan Curran

    WordPress is one of the top blogging sites for individuals as well as enterprises, but recently there has been growing attention to the platform's growth beyond these roots. With capabilities...

  • For Application Development & Delivery Professionals

    Report

    Report Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    April 9, 2014 | David Aponovich

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities...

  • For Application Development & Delivery Professionals

    Report

    Report Quick Take: Adobe Accelerates Its Mobile Engagement Efforts

    Adobe Experience Manager-PhoneGap Integration Targets Mixed Mobile Workloads
    April 9, 2014 | Jeffrey S. Hammond, Michael Facemire, David Aponovich

    Most enterprises have both content professionals and developers, but there are gaps in how each group approaches the mobile mind shift. As a result, we often see conflicting strategies: Content...

  • For Enterprise Architecture Professionals

    Report

    Report Mobilize, Monetize, And Harvest Enterprise Content With Interoperability Standards

    The CMIS Standard Is Solving Real-World Content Management Challenges
    February 28, 2014 | Cheryl McKinnon

    Standards can help and hinder enterprise architecture. Successful standards let technology managers adopt systems that work together with minimal customization. Poor standards inhibit innovation...

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