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  • Cost Control

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  • Report The Forrester Wave™: Cloud Cost Monitoring And Optimization, Q2 2018

    The Nine Providers That Matter Most And How They Stack Up
    May 30, 2018 | Lauren E. Nelson

    In our 25-criteria evaluation of cloud cost monitoring and optimization providers, we identified the nine most significant ones — Apptio, Cloudability, CloudCheckr, CloudHealth Technologies,...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    May 9, 2018 | Kate Leggett, John Bruno

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report Emerging Role Profile: Cloud Cost Manager

    The Complexity Of Managing Cloud Spend Has Forged A Role Dedicated To This Challenge
    April 25, 2018 | Sophia I. Vargas

    Cloud cost insights can provide more than just opportunities to reduce spending. Better cost information can shepherd smarter practices, improve performance efficiency, and help scale cloud...

  • Report Identify And Estimate The Costs Of Downtime On Your Business

    Don't Rely On Industry Averages — Determine Your Own
    October 12, 2017 | Naveen Chhabra

    Technology infrastructure is hypercritical to the operations of any business, and downtime costs dearly. Infrastructure and operations professionals leading their firms’ business continuity (BC)...

  • Report Engagement Costs Continue To Rise Even With Digital: Here's How To Fight It

    Five Steps To Reinvent Customer Service In A Post-Digital World
    September 7, 2017 | Kate Leggett

    Customers use a broad spectrum of channels to interact with a company. Often, they shift from one channel to another — or even use more than one simultaneously. As more channels and touchpoints...

  • Report Vendor Landscape: Technology Business Management Solutions

    Customer-Obsessed Firms Must Manage Tech-Based Customer Value
    October 31, 2016 | Eveline Oehrlich, Sophia I. Vargas

    CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at...

  • Report Frugal Innovation Supports Customer-Obsessed Innovation

    Boost Your Innovation Capabilities And Reach New Customers With Low-Cost Innovation
    August 25, 2016 | Dan Bieler

    The age of the customer demands that businesses drive innovation at ever faster speeds and with limited budgets. Frugal innovation is based on the tenet of "doing more, and better, with less,"...

  • Report Enhance Cost-To-Serve Models To Guide Strategy Choice

    Two Vendors Provide Examples Of Cost-To-Serve Model Implementations
    August 23, 2016 | Gordon Barnett

    Successful digital businesses always face choices on strategic execution. Cost-to-serve (CTS) frameworks are widely used techniques for guiding investment decisions. But these frameworks have not...

  • Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

    Make Adtech Investments Based On Maturity And ROI
    August 23, 2016 | Richard Joyce

    Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

  • Report Make Smart Mobile Development Decisions

    August 19, 2016 | Michael Facemire, John M. Wargo

    Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't have a role to play....