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The Employee Experience Playbook For 2018

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • For CIO Professionals

    Report

    Report The Best Tech Leaders Develop Creative People For Customer Obsession

    Advanced Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete...

  • For CIO Professionals

    Report

    Report Technologists — And The Business — Must Execute At The Speed Of DevOps

    Intermediate Level: People Practices For IT Transformation
    February 20, 2018 | Chris Gardner, David K. Johnson, Marc Cecere

    Intermediate organizations have the basics well in hand. They've broken down silos, begun the employee experience (EX) journey, and started to automate rote tasks. However, to advance, technology...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Key Characteristics Of Great Digital Business Leaders

    How Savvy Digital Business Leaders Balance Strategy, Governance, And Execution
    February 15, 2018 | Martin Gill

    Digital leaders are evolving. Yesterday's eBusiness leaders have grown into today's digital business leaders, and their focus has changed with it. They wield increasing power and, like Spider-Man,...

  • For Infrastructure & Operations Professionals

    Report

    Report Shift To Enterprise Service Management To Improve The Employee Experience

    Processes: The Employee Experience Playbook
    February 12, 2018 | David K. Johnson, Charles Betz

    While new technologies emerge every day, employees can't do their best work because they can't find the services they need, and when they do, bureaucracy causes unacceptable delays. Infrastructure...

  • For Infrastructure & Operations Professionals

    Report

    Report Transform The Employee Experience To Drive Business Performance

    Executive Overview: The Employee Experience Playbook
    February 12, 2018 | David K. Johnson, Christopher Voce

    Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

  • For CMO Professionals

    Report

    Report Digital Business 2018: Benchmark Your Digital Journey

    Benchmarks: The Digital Business Playbook
    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

  • For Security & Risk Professionals

    Report

    Report Harden Your Human Firewall

    Continuous Improvement: The S&R Practice Playbook
    February 2, 2018 | Nick Hayes, Claire O'Malley

    Human mistakes can render even the most sophisticated technical security controls useless. However, you can reduce the inherent vulnerability of your workforce and even turn staff into a strong...

  • For Customer Experience Professionals

    Report

    Report How To Drive Action With Your Voice Of The Customer Program

    February 2, 2018 | Faith Adams

    Voice of the customer (VoC) programs are still not taken seriously. This is because they struggle to drive action and prove value. To change this, VoC teams must leverage stakeholders across the...

  • For Analyst Relations Professionals

    Report

    Report Organize And Educate AR's Spokespeople

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • For Analyst Relations Professionals

    Report

    Report Educate AR's Personnel

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Talent, AI, And Trust Will Be The Game-Changers For Asian Business Leaders In 2018

    Key Takeaways From Forrester's Predictions 2018 Events In Singapore And Hong Kong
    January 31, 2018 | Xiaofeng Wang

    Forrester's Predictions 2018 events in Singapore and Hong Kong highlighted the major trends, opportunities, and challenges that companies must address to thrive in 2018. This report outlines the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Digital Store Processes Hinge On Associate Productivity

    Processes: The Digital Store Playbook
    January 24, 2018 | Ananda Chakravarty

    The store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

    Insights From Forrester's Predictions 2018 Sydney Event
    January 18, 2018 | Michael Barnes, Tom Champion, Zhi Ying Ng

    At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for...

  • For CIO Professionals

    Report

    Report Four Essential Steps To Transform To An Insights-Driven Business

    The Strategy Report In The Insights-Driven Business Playbook
    January 11, 2018 | Cinny Little

    Insights driven is not just new terminology for big data; it's an operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level...

  • For Enterprise Architecture Professionals

    Report

    Report Prepare To Adjust The Skills You Need For ECM Success

    Organization: The Enterprise Content Management Playbook
    January 10, 2018 | Cheryl McKinnon

    As enterprise content management (ECM) investments shift to cloud services, the composition of the program team will change. Enterprise architecture (EA) professionals must lead their ECM program...

  • For CIO Professionals

    Report

    Report Gig Workers Fill A Gap In Your Tech Talent Strategy

    An Efficient Broker Will Accelerate Gig Into The Mainstream
    January 2, 2018 | Marc Cecere, Matthew Guarini

    The gig economy allows individuals to contribute to a business on a part-time ("gig") basis. With CIOs fighting an escalating war for talent that is exacerbated by the age of the customer, the gig...

  • For Customer Experience Professionals

    Report

    Report The Five Factors That Supercharge CX Enablement

    Innovate Your Enablement Practices For CX Transformation
    December 26, 2017 | TJ Keitt, Samuel Stern

    To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...

  • For Infrastructure & Operations Professionals

    Report

    Report The Employee Experience Imperative

    Vision: The Employee Experience Playbook
    December 15, 2017 | David K. Johnson, Samuel Stern

    If your company is struggling with employee engagement, chances are it's looking in the wrong places. If you're responsible for employee technology but not involved in discussions to improve...

  • For Infrastructure & Operations Professionals

    Report

    Report Engineer Your Technology Environment To Improve Employee Productivity And Flow

    Landscape: The Employee Experience Playbook
    December 15, 2017 | David K. Johnson

    Your company is underperforming its potential because your technology is creating new sources of friction and making it difficult for employees to perform at their best. Infrastructure and...

  • For B2C Marketing Professionals

    Report

    Report Chart Your Path To Social Media Maturity

    Road Map: The Social Marketing Playbook
    December 8, 2017 | Erna Alfred Liousas

    B2C marketers should read this report to identify the key milestones required to progress beyond their current social media maturity stage and sustain that progress so the entire organization can...

  • For Security & Risk Professionals

    Report

    Report CISO Career Paths: Plot Your Course For Advancement

    Look Up And Out For Your Next Promotion
    December 7, 2017 | Jeff Pollard

    The CISO role is evolving rapidly, so there is no standard guidebook to getting hired, progressing, or succeeding as a CISO. To understand the skills, experience, and education that qualify leaders...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....

  • For Security & Risk Professionals

    Report

    Report Job Description: Director Of Threat Intelligence

    Organization: The Security Architecture And Operations Playbook
    December 1, 2017 | Josh Zelonis

    Security and risk (S&R) professionals frequently struggle to realize the benefits that threat intelligence marketing promises. This is in part due to trying to integrate threat intelligence as a...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook
    November 30, 2017 | Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Applications Landscape 2017 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The SaaS Transformation Playbook
    November 29, 2017 | Paul D. Hamerman, Andrew Bartels

    The landscape of critical process applications ranges from customer-focused business technology (BT) applications to solutions for managing people, finances, operations, and products. As this $167...

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