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The Employee Experience Playbook For 2018

Transform The Employee Experience To Drive Business Performance

Missing from most workforce technology strategies today is an understanding of what makes employees truly engaged and productive — and how this directly affects customer experience and financial...

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  • Report Customer Service Reboot: The Rise Of The Gig Economy

    Basic Queries And Field Service Needs Are Ripe For Freelance Workers To Handle
    May 8, 2018 | Ian Jacobs

    Contact centers struggle to balance the need to contain costs and to provide differentiating customer service. To achieve both goals, brands would do well to explore nontraditional — or gig economy...

  • Report Innovation In The Age Of The Customer Requires A Culture Of Diversity And Inclusion

    Diversity And Inclusion Become Key Competencies Of Your Innovation Program
    April 23, 2018 | Dan Bieler

    In the age of the customer, successful organizations innovate and differentiate by boosting diversity and inclusion. This allows them to create an environment where employees feel empowered to...

  • Report Case Study: Win Tech Talent In Non-Tech Hubs Like WillowTree

    Start With A Strong Talent Brand And The Right Location
    March 14, 2018 | Bobby Cameron, Nate Meneer

    Finding top tech talent outside of major tech hubs takes some extra work, but it can be done. This case study explores the talent strategy of WillowTree, an innovation agency that provides mobile...

  • Report The Marketing Talent Casting Call

    Intermediate Level: Talent Practices For Marketing Innovation

    You know your marketing function should lead your company's pivot to customer obsession. And you've already started orchestrating the right mix of old and new talent to change marketing's role....

  • Report Top Research For CIOs: Q1 2018

    Tap New Tech And Talent To Innovate Fast
    February 28, 2018 | Matthew Guarini

    Today's CIOs face the opportunity of a lifetime — to take the reins of technology-driven innovation for their organizations and make chief digital officers (CDOs) obsolete. This report highlights...

  • Report Best Practices: Recruiting And Retaining Women In Cybersecurity

    Address Skill Shortages With A More Inclusive Culture
    February 22, 2018 | Stephanie Balaouras, Claire O'Malley

    Despite its urgent and ever-growing importance, the cybersecurity industry is projecting a staffing shortage of 1.8 million unfilled jobs globally by 2022. Meanwhile, women represent just 11% of...

  • Report Digital Business 2018: Benchmark Your Digital Journey

    Benchmarks: The Digital Business Playbook
    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

  • Report Educate AR's Personnel

    February 1, 2018 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • Report Gig Workers Fill A Gap In Your Tech Talent Strategy

    An Efficient Broker Will Accelerate Gig Into The Mainstream
    January 2, 2018 | Marc Cecere, Matthew Guarini

    The gig economy allows individuals to contribute to a business on a part-time ("gig") basis. With CIOs fighting an escalating war for talent that is exacerbated by the age of the customer, the gig...

  • Report Job Description: Director Of Threat Intelligence

    Organization: The Security Architecture And Operations Playbook
    December 1, 2017 | Josh Zelonis

    Security and risk (S&R) professionals frequently struggle to realize the benefits that threat intelligence marketing promises. This is in part due to trying to integrate threat intelligence as a...

  • Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • Report Make Full-Stack Developers Part Of Your High-Performance App-Dev Team

    The Most In-Demand Programmers See Themselves As Full-Stack Developers
    October 13, 2017 | Somak Roy

    The idea of using full-stack developers for web development has entered the enterprise mainstream. Staffing projects with versatile, adaptive programmers who understand how the various components...

  • Report Debunking The US Tech Talent Shortage

    Creative CIOs Will Find Or Develop The Tech Talent They Need
    October 12, 2017 | Andrew Bartels, Nate Meneer

    Studies and white papers routinely claim that the US is facing a tech talent gap. This claim resonates with many CIOs who have had their own challenges recruiting the right talent. But while...

  • Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    September 12, 2017 | Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides...

  • Report Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook
    August 25, 2017 | Heidi Shey, Jeff Pollard

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset:...

  • Report Blaze A New Path To Successful AR

    Road Map: The Industry Analyst Relations Playbook
    August 3, 2017 | Kevin Lucas

    It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different...

  • Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Employee Experience Playbook
    August 2, 2017 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • Report Big Industry Fights Silicon Valley In A War For Talent

    As Traditional Businesses Go Digital, They Must Tempt Skilled Staff Away From The Coolest Tech Companies In The World
    April 25, 2017 | Paul Miller

    Traditional businesses must embrace digital if they are to win, serve, and retain customers. From manufacturing and utilities to retail and healthcare, many are attempting the transition. In the...

  • Report Trends 2017: Staffing And Hiring For Digital Business

    Headcount Jumps As The Hard Work Of Digital Transformation Kicks In
    March 8, 2017 | Martin Gill, Danielle Jessee

    Findings from Forrester's annual organizational and staffing survey of digital business professionals foreshadow a substantial shift in how firms operate to drive digital transformation. The...

  • Report Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook
    March 2, 2017 | Christopher McClean

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. While org structure can affect how well the security...

  • Report Three Staffing Models Help You Build A Socially Fluent Company

    Organization: The Social Marketing Playbook
    February 21, 2017 | Jessica Liu

    Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the...

  • Report Embrace Customer Diversity And Inclusion For Business Growth

    Global Leaders Are Embracing Diversity And Designing Inclusive Experiences To Improve Customer Outcomes
    January 25, 2017 | Tom Champion

    Diversity is no longer merely about compliance and talent management. Trailblazing companies and government agencies are designing experiences for their marginalized customers to win in new...

  • Report Developer Internship Programs Accelerate Growth Of High-Performance Teams

    Best Practices For Recruiting And Retaining Rising Development Talent In A Hypercompetitive Market
    August 12, 2016 | Jeffrey S. Hammond

    Recruiting quality developers is hard in a seller's market, and it's only getting more so as the developer gap grows. One way smart development leaders staff high-performance teams is by creating a...

  • Report Use HR People Analytics To Drive Business Results

    New Analytics Tools Help The Business Make Important People Decisions
    August 5, 2016 | Claire Schooley

    Human resources (HR) departments typically face challenges in asking the right workforce questions, finding reliable data, analyzing metrics, and presenting results to the business in a simple yet...

  • Report B2B eCommerce: A Trillion Dollars For The Taking

    July 26, 2016 | Andy Hoar

    This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester...