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  • Report Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook
    January 9, 2019 | Gene Leganza

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

  • Report Digital Org Structures Illustrated

    Use These Eight Org Charts To Inform Your Digital Team Best Practices
    January 2, 2019 | Martin Gill

    There's no one right org chart. The answer for your business depends on a myriad of factors — go-to-market strategy, industry, digital maturity, and more. But there are emerging best practices that...

  • Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    December 19, 2018 | Sucharita Kodali

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...

  • Report Building A Customer-Obsessed IAM Team

    Organization: The Identity And Access Management Playbook
    December 18, 2018 | Merritt Maxim, Andras Cser

    For security and risk (S&R) leaders building a comprehensive customer identity and access management (CIAM) strategy for their digital business, this report provides an overview of the skills and...

  • Report A Four-Tier Approach To Building Your Innovation Network

    Ecosystem: The Innovation And Emerging Technology Playbook
    December 14, 2018 | Dan Bieler

    The ability to effectively participate in and contribute to innovation networks is a core competency of the CIO's innovation strategy. As traditional linear value chains give way to network-based...

  • Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • Report Understand AR's Beneficiary Landscape

    Landscape: The Industry Analyst Relations Playbook
    December 6, 2018 | Kevin Lucas

    Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

  • Report The State Of Customer Analytics 2018

    Benchmarks: The Customer Analytics Playbook
    December 4, 2018 | Brandon Purcell, Emily Miller

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 144 North American analytics and...

  • Report Three Culture Practices For Long-Term Customer Centricity

    Advanced Level: Culture Practices For CX Transformation
    November 30, 2018 | Samuel Stern

    Very few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...

  • Report Set Risk And Compliance Accountability With Forrester's RASCI Tool

    Organization: The Governance, Risk, And Compliance Playbook
    November 29, 2018 | Nick Hayes

    This report helps risk professionals build and maintain an effective GRC stakeholder plan, outlining the major tasks and expectations for key leaders you will hold accountable for the success or...

  • Report 2018 US Tech Talent Hotspots

    Tap New Metro Markets To Get The Tech Talent You Need At A Cost You Can Afford
    November 14, 2018 | Andrew Bartels, Nate Meneer

    A highly skilled, customer-obsessed tech workforce is a powerful competitive advantage in the age of the customer. But a strong labor market and the growing need for tech skills across all...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 12, 2018 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report Predictions 2019: Retail

    Global Economics, Regulators, And Brand Strategies Will Shape The Year Ahead For Retailers And Brands

    Digital business professionals, get ready now for a tumultuous 2019. The key: Put digital at the heart of your business strategy to navigate everything from global economic factors to the growth of...

  • Report Design Your EA Organization For Your Value Proposition

    Organization: The EA Practice Playbook
    October 31, 2018 | Gordon Barnett

    Leading EA practices continuously assess the value of their EA discipline and its contribution to the success of their firm. Many EA leaders reposition or reconfigure their EA operating model to...

  • Report Organize For Digital Intelligence With Three Models

    Organization: The Digital Intelligence Playbook
    October 30, 2018 | Cinny Little, James McCormick

    Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

  • Report Optimize Your Cloud Organization For Speed And Customer Delight

    Organization: The Cloud Computing Playbook
    October 26, 2018 | Dave Bartoletti

    Cloud computing is the engine of enterprise digital transformation. Customers drive intense demand for better experiences, and your developers use cloud-enabled development processes, services, and...

  • Report How Federated Digital Teams Drive Pace At Scale

    Organization: The Digital Experience Delivery Playbook
    August 27, 2018 | Martin Gill, Mark Grannan

    The explosion of devices, platforms, and channels means digital experience leaders face unprecedented complexity. And in a multibrand, multiregion, multiproduct business, it's easy to see why the...

  • Report Organizing For Success In Collaboration

    Organization: The Enterprise Collaboration Playbook
    August 6, 2018 | Art Schoeller

    Too often, technology leaders approach staffing for collaboration as they would other technology-organization-led projects. Application development and delivery (AD&D) leaders must establish...

  • Report Build Your Privacy Organization For Customer Data Management

    Organization: The Data Security And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator. This requires oversight and clear lines of privacy...

  • Report Brace Your Security Organization For Post-Brexit Challenges

    How To Prepare For Likely Changes In Cybersecurity And Law Enforcement Cooperation
    May 22, 2018 | Paul McKay

    Currently, Britain and the EU collaborate closely in intelligence exchange and law enforcement to protect businesses and citizens from sophisticated cyberattacks. However, Britain voted to leave...

  • Report How To Build A Customer Success Program

    The Five Things You Need To Effectively Deliver Customer Success
    May 16, 2018 | TJ Keitt

    Many business-to-business (B2B) leaders believe customer success management (CSM) will help them manage the customer experience (CX). But how do you build a CSM organization to do this? This report...

  • Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    May 14, 2018 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys are shattering traditional retail silos. Managing P&L statements in channel silos drives companies to...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    April 27, 2018 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore be...

  • Report The State Of EA 2018: From Programs To Ecosystems

    Landscape: The EA Practice Playbook
    April 12, 2018 | Gordon Barnett

    Forrester surveys enterprise architecture (EA) leaders annually to understand the state of their practices. In our most recent survey from 2017, we saw enterprise themes like customer centricity...

  • Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    April 10, 2018 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

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