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  • Strategy Planning & Governance

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  • Report Cloud Powers The New Platform Economy

    Vision: The Cloud Computing Playbook
    October 12, 2018 | Dave Bartoletti, Liz Herbert

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...

  • Report Portfolio Ecosystem: The Central Nervous System For Delivering Business Strategy

    Tools And Technology: The Strategic Portfolio Management Playbook
    October 10, 2018 | Margo Visitacion

    CRM and enterprise resource planning (ERP) software are familiar systems of record for enterprises' customer and financial transactions, respectively. However, there's no equivalent system that...

  • Report How To Fail And Not Get Fired

    Lessons From 11 Leaders On How To Turn Failure Into Success
    September 27, 2018 | Martin Gill

    We've all heard the mantra: Fail fast; fail cheap. Enterprises use a growing range of techniques — design thinking, Lean Startup, and more — to emulate the test, learn, and pivot approach endemic...

  • Report Discover Disruptive Strategies With The Business Innovation Canvas

    Strategic Plan: The Innovation And Emerging Technology Playbook
    September 21, 2018 | Nigel Fenwick

    To disrupt their business, CIOs and business leaders need to adopt a startup mindset. But that's easier said than done. A successful innovation strategy must be developed from the outside in....

  • Report How To Build Your Digital Venture

    Use Our Toolkit To Minimize Risks And Accelerate Your Efforts
    September 20, 2018 | Oliwia Berdak

    Launching a new digital venture can be a career-ending decision. The time, cost, and effort involved in building a new digital business from scratch can quickly spiral out of control. For this...

  • Report Case Study: How Levi Strauss & Co. Used Innovation To Create New Market Leadership

    Overcome Internal Challenges To Disrupt Your Market
    September 19, 2018 | James Staten

    Levi's Commuter X Jacquard by Google is a clever example of a digital-business value innovation that gives an enterprise a new market leadership position. Bringing the Bluetooth-enabled commuter...

  • Report The I&O Pro's Buying Guide For Hybrid Cloud Management

    Despite Close Vendor Scores On The Forrester Wave™, HCM Tools Vary Significantly
    September 13, 2018 | Lauren E. Nelson

    Hybrid cloud management (HCM) isn't a new market, but to date, it hasn't been particularly successful. However, this is changing, with new investment from enterprises and vendors alike. As the...

  • Report Needed: Fintech Expert

    Focus On Scouting, Execution, And Partner Management For A Successful Fintech Strategy
    September 12, 2018 | Oliwia Berdak

    Keen to develop successful fintech partnerships, banks and insurers are hiring expertise from venture capital and startups. While the fintech pedigree of these new hires will help with scouting,...

  • Report Kick-Start Your Digital Business Strategy

    Beginner Level: Strategy Practices For Digital Business
    September 4, 2018 | Jacob Morgan, Oliwia Berdak

    For digital business leaders, the landscape is in constant flux. In today's fast-moving business environment, it's vital that your strategic plan be just as dynamic as your customers and your...

  • Report Best-In-Class Digital Leaders Embrace These Four Guidelines

    Advanced Level: Strategy Practices For Digital Business
    September 4, 2018 | Sucharita Kodali

    Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, they have extensive customer listening...

  • Report Five Steps To Evolve Your Digital Business Strategy

    Intermediate Level: Strategy Practices For Digital Business
    September 4, 2018 | Oliwia Berdak, Jacob Morgan

    Traditional strategic planning processes, like annual budgeting cycles, are not fit for purpose. Static strategic planning documents become dated as soon as they leave your desk, while fixed ROI...

  • Report Adapt Your Governance Framework For Cloud

    Processes: The Cloud Computing Playbook
    August 31, 2018 | Dave Bartoletti

    Cloud adoption continues to accelerate, so businesses must develop standard practices around security, performance, and cost to meet the expectations of internal and external stakeholders....

  • Report Digital Transformation Case Studies: How 23 Companies Redesigned Their Business

    Examine Other Industries' Innovation Methods To Inform Your Transformation Strategy
    August 27, 2018 | Martin Gill

    Business leaders in every industry are launching initiatives to digitally transform their business. The task is daunting and has no clear path to success. Explore these 23 case studies —...

  • Report Reinventing Work In The Era Of Automation

    Automation Is Creating A Radically Different Economic Reality For Jobs
    August 24, 2018 | Craig Le Clair

    Three unstoppable forces — scale, control, and convergence — will reorganize traditional work into four segments: automation deficits, automation dividends, the talent economy, and restructured...

  • Report Modern B2B Buying Experiences Require A Singular Content Strategy

    Four Practices Align Marketing Content To Both Buyers And Sellers
    August 22, 2018 | Laura Ramos

    Sellers need marketing to support them with content that incorporates the same messages and insights to which buyers respond well. A single B2B content marketing strategy shared by marketing and...

  • Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    August 20, 2018 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but few have adapted their governance processes and policies to get maximum value out of those solutions. The move to...

  • Report Assess Your Strategic Portfolio Management Maturity

    Assessment: The Strategic Portfolio Management Playbook
    August 16, 2018 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on the investments necessary to embrace a customer-obsessed operating model. This report and assessment...

  • Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    August 10, 2018 | Melissa Parrish, Jessica Liu

    Most marketers use social media, but few can quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use...

  • Report Best Practices: Co-Creating With Agile Development Service Providers

    How To Build Great Software Products By Partnering With Agile Experts
    August 8, 2018 | Duncan Jones, Christopher Condo

    Software organizations that are looking to add capabilities quickly or manage team resources in a flexible manner often turn to external service providers for resources and expertise. Most such...

  • Report Now Tech: Digital Decisioning Platforms, Q3 2018

    Forrester's Overview Of 28 Digital Decisioning Platform Providers
    August 2, 2018 | John R. Rymer, Mike Gualtieri

    Application development and delivery (AD&D) pros can use digital decisioning platforms to make customer operations quick, smart, and personal. How? By automating decisions that lead to actions to...

  • Report Develop Actionable Business-Centric Identity And Access Management Metrics

    Performance Management: The Identity And Access Management Playbook
    July 27, 2018 | Andras Cser, Merritt Maxim

    Year in and year out, many security and risk (S&R) professionals struggle to sustain identity and access management (IAM) as a top business technology priority. S&R pros who succeed at nurturing...

  • Report Emerging Technologies Are Transforming "Made In China"

    Consider Four Scenarios To Transform Manufacturing With Emerging Technologies
    July 25, 2018 | Danny Mu, Frederic Giron

    China's government is driving the transformation of the country's manufacturing sector and raised it to a national strategic imperative with the "Made in China 2025" initiative. Manufacturing CIOs...

  • Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    July 23, 2018 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology can...

  • Report Empower Autonomous Teams To Accelerate Digital Delivery

    Speed Digital Delivery With More, Not Less, Structure
    July 20, 2018 | Martin Gill

    Digital business leaders know speed of execution is vital. They also know they need to empower cross-functional teams to innovate, delegating decisions to those as close to the customer as...

  • Report Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook
    July 20, 2018 | Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the...

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