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  • Report The State Of Digital Banking Transformation, 2019

    Transformation Strategies Can Be Obstacles Or Accelerators — Pick The Right One
    December 17, 2018 | Jost Hoppermann

    Two years ago, the vast majority of banks were working on digital transformation or planned to start doing so soon. Today, many transformation initiatives are struggling, and some haven't even...

  • Report Test Frequently To Ensure Disaster Recovery Readiness

    Annual Testing Doesn't Serve Business Expectations
    December 14, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) leaders are responsible for building disaster recovery (DR) infrastructure, managing operations, and ensuring that DR failover is successful every time. Practice...

  • Report Elevate Your Design Practice To Differentiate Experiences

    Intermediate Level: Design Practices For CX Transformation
    December 14, 2018 | Jennifer Wise

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report A Four-Tier Approach To Building Your Innovation Network

    Ecosystem: The Innovation And Emerging Technology Playbook
    December 14, 2018 | Dan Bieler

    The ability to effectively participate in and contribute to innovation networks is a core competency of the CIO's innovation strategy. As traditional linear value chains give way to network-based...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    December 13, 2018 | Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their...

  • Report Create Value For Customers With Nonbank Offers

    Digital Feature Fix: Engage Customers With Contextual And Personalized Offers

    Many banks are encouraging customers to use mobile banking with third-party offers and rewards. However, these efforts are often half-hearted and not relevant to customers in their context. At...

  • Report Now Tech: Digital Business Transformation Accelerators, Q4 2018

    Forrester's Overview Of 31 Digital Business Transformation Services Providers
    December 13, 2018 | Nigel Fenwick

    You can use digital business transformation accelerators to develop transformation strategies, build and test digital prototypes, and integrate prototypes into your business model at scale. But to...

  • Report Disruptive Innovations Are Happening In Every Industry

    If Farmers Can Innovate, So Can You
    December 12, 2018 | James Staten, Michele Pelino

    Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries...

  • Report Build A Pragmatic Cloud Strategy That Delivers Real Value To Your Organization

    December 11, 2018 | Lauren E. Nelson

    There's no shortage of sensational stories about groundbreaking cloud strategies — but that's not the task at hand for most infrastructure and operations (I&O) professionals. Their job is to...

  • Report Top Cybersecurity Threats In 2019

    Landscape: The Security Architecture And Operations Playbook
    December 11, 2018 | Josh Zelonis

    Security pros have the challenging task of using finite budgets to protect their business from every possible attack type in the threat landscape. One strategy for approaching this challenge is to...

  • Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    December 10, 2018 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • Report Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

    Benchmarks: The Digital Store Playbook
    December 10, 2018 | Michelle Beeson

    Forrester's 2018 Digital Store Capabilities Assessment benchmarked 10 leading retailers across France, the Netherlands, the UK, and the US. This evaluation helps digital business executives...

  • Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    December 7, 2018 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • Report Your ECM Road Map Is A Living Document: Plan For Quick Wins, And Adapt To Changing Needs

    Road Map: The Enterprise Content Management Playbook
    December 7, 2018 | Cheryl McKinnon

    Enterprise architecture (EA) professionals play — or will play — an essential orchestration role as their organizations invest in technologies to improve customer and employee experiences. This...

  • Report 2019 US Tech Budget Outlook: What CIOs Should Expect

    Look For Continued Strong Tech Growth, But With Some Weakening And More Risks
    December 7, 2018 | Andrew Bartels

    With US firms finalizing their 2019 tech budget plans, we provide our current forecast for the 2019 US tech market across multiple dimensions, including by tech category, by business technology...

  • Report Industry Analyst Relations And Influence

    Influence: The Industry Analyst Relations Playbook
    December 6, 2018 | Kevin Lucas

    Most industry analyst relations (AR) relies on analysts influencing buyers, partners, journalists, investors, etc. So AR must manage two forms of success: influence by vendors over analysts and...

  • Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    December 6, 2018 | Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • Report Envision Professional Industry Analyst Relations

    Vision: The Industry Analyst Relations Playbook
    December 5, 2018 | Kevin Lucas

    What are the attributes of a first-class industry analyst relations (AR) professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how...

  • Report Retailers: You're The Next Media Moguls

    Media Networks From Commerce Companies Are Growing And Transforming Shopping
    December 5, 2018 | Sucharita Kodali

    Amazon is now the most publicized case study of successful media networks. But other companies like Best Buy and Walmart have also quietly built profitable and rapidly growing ad businesses over...

  • Report Make It Clear Why Prospects Should Insure With You

    Digital Feature Fix: Give Prospects Compelling Reasons To Choose Your Insurance Company
    December 5, 2018 | Ellen Carney, August Du Pont

    Many people think insurance companies are all the same. And it's partly insurance companies' own fault. Our reviews for our Forrester Industry Wave™ evaluations often reveal that digital teams at...

  • Report Prioritize Data And Analytics Requests

    Beginner Level: Strategy Practices For Insights-Driven Businesses
    December 4, 2018 | Jennifer Belissent, Ph.D.

    A growing stream of data and analytics requests is overwhelming insights teams, who recognize that not all demands are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost...

  • Report The Forrester Wave™: Global IoT Services For Connected Business Operations, Q4 2018

    The 14 Providers That Matter Most And How They Stack Up
    December 4, 2018 | Bill Martorelli, Michele Pelino

    In our 27-criterion evaluation of global internet-of-things (IoT) services for connected business operations providers, we identified the 14 most significant ones — Accenture, Atos, Capgemini,...

  • Report The Future Of CX Measurement

    Advanced Level: Measurement Practices For CX Transformation
    December 3, 2018 | Maxie Schmidt-Subramanian

    Three trends are disrupting how companies measure customer experience (CX). These trends make it imperative for companies to innovate — or face the certainty that even their advanced CX measurement...

  • Report Emerging Technology Spotlight: Businesswide Networking Fabric

    Businesswide Networking Fabric Enriches Your Digital Business Value
    December 3, 2018 | Andre Kindness

    Businesswide networking fabrics have started to disrupt traditional networking service providers and vendors. Enterprises must understand what this disruptive technology is, when it will be mature,...

  • Report Remove Barriers And Add Enablers For A Customer-Centric Culture

    Intermediate Level: Culture Practices For CX Transformation
    November 30, 2018 | Samuel Stern

    Once customer experience (CX) transformation leaders have established solid culture practices, they should move on to advancing their culture transformation by making customer-centric behavior...

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