607 results in Reports
Sort by:
Refine
  • Measurement

Search Results

  • For B2B Marketing Professionals

    Report

    Report L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

    Benchmarks: The Lead-To-Revenue Playbook
    February 21, 2018 | Lori Wizdo

    In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a...

  • For CIO Professionals

    Report

    Report The Best Tech Leaders Develop Creative People For Customer Obsession

    Advanced Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete...

  • For CIO Professionals

    Report

    Report Technologists — And The Business — Must Execute At The Speed Of DevOps

    Intermediate Level: People Practices For IT Transformation
    February 20, 2018 | Chris Gardner, David K. Johnson, Marc Cecere

    Intermediate organizations have the basics well in hand. They've broken down silos, begun the employee experience (EX) journey, and started to automate rote tasks. However, to advance, technology...

  • For Customer Insights Professionals

    Report

    Report Elevate Your Online Testing Program With A Continuous Optimization Approach

    Benchmarks: The Digital Intelligence Playbook
    February 15, 2018 | James McCormick

    Online testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions. This report assesses...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Track Digital Banking Success With Customer-Centric Metrics

    Performance Management: The Digital Banking Strategy Playbook
    February 15, 2018 | Zhi Ying Ng

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-centric or channel-specific, rather than customer-focused. Digital...

  • For Infrastructure & Operations Professionals

    Report

    Report Develop Cloud Metrics Using The Balanced Scorecard

    Performance Management: The Cloud Computing Playbook
    February 14, 2018 | Lauren E. Nelson, Sophia I. Vargas

    Crafting and measuring the right metrics for your cloud strategy is essential for success. But measuring cloud computing in business terms is probably unnatural for your technology team. Leading...

  • For Enterprise Architecture Professionals

    Report

    Report Data Is Business; Are You Prepared?

    Benchmarks: The Data Management Playbook
    February 14, 2018 | Michele Goetz

    The great awakening that data is business is clear to enterprise architects. The next step is to set the right priorities and agenda to shore up your data management capabilities to support systems...

  • For Infrastructure & Operations Professionals

    Report

    Report Use Four Key Categories To Measure What Matters In Continuous Deployment

    Performance Management: The Continuous Deployment Playbook
    February 9, 2018 | Eveline Oehrlich, Robert Stroud

    Many infrastructure & operations (I&O) leaders and their teams struggle with development and operations (DevOps) measurement. Use this report to: 1) pinpoint the factors that are holding you back...

  • For B2C Marketing Professionals

    Report

    Report Marketers Must Focus On The KPIs That Count

    Performance Management: The Digital Media Buying Playbook
    February 9, 2018 | Susan Bidel

    For more than 20 years, B2C marketers have used key performance indicators (KPIs) derived from the practices and needs of direct marketers. But consumer content consumption practices have changed,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmark Customers' Digital Banking Journeys To Stay Ahead

    Benchmarks: The Digital Banking Strategy Playbook
    February 9, 2018 | Peter Wannemacher

    Digital banking strategy leaders are under pressure to differentiate by offering services that meet or exceed customers' needs and expectations. To help them understand where they stand, Forrester...

  • For CMO Professionals

    Report

    Report Set The Right Metrics To Shape Your Culture

    The State Of Digital Business 2018: Metrics And Culture
    February 8, 2018 | Nigel Fenwick

    Culture remains the No. 1 barrier to successful digital transformation. Evolving your company culture requires an overhaul of employee metrics, especially in teams that marketing works alongside....

  • For CMO Professionals

    Report

    Report Digital Business 2018: Benchmark Your Digital Journey

    Benchmarks: The Digital Business Playbook
    February 7, 2018 | Nigel Fenwick

    As businesses look for new ways to create value for customers through digital experiences, it's clear that some firms are more advanced than others. This report analyzes the characteristics that...

  • For Enterprise Architecture Professionals

    Report

    Report The 10 Key Attributes That Reveal Your ECM Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 7, 2018 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • For Infrastructure & Operations Professionals

    Report

    Report Develop Infrastructure Metrics Using The Balanced Scorecard

    Performance Management: The Infrastructure Transformation Playbook
    February 5, 2018 | Richard Fichera, Sophia I. Vargas

    This report outlines Forrester's solution for developing effective objectives and metrics to align your infrastructure practice with evolving business demands. A systematic approach to metrics...

  • For Enterprise Architecture Professionals

    Report

    Report Eight Steps To Optimize Strategic Portfolio Management

    Strategic Plan: The Strategic Portfolio Management Playbook
    February 1, 2018 | Margo Visitacion

    Enterprise architecture (EA) and portfolio management professionals must leverage strategic portfolio management to guide the right investment decisions while enabling Agile delivery of products...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Indian Bank Digital Sales Functionality Benchmark

    ICICI Bank Leads The Pack, Just Ahead Of Axis Bank
    January 30, 2018 | Ashutosh Sharma, Arnav Gupta

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of five large retail banks in India. ICICI Bank leads the pack with a score of 55 out of 100, just...

  • For B2C Marketing Professionals

    Report

    Report Millennials Drive The Sharing Economy

    North American Consumer Technographics®
    January 29, 2018 | Jonathan Winkle

    The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Track Digital Insurance Success With Customer-Centric Metrics

    Performance Management: The Digital Insurance Strategy Playbook
    January 26, 2018 | Zhi Ying Ng

    Digital insurance success demands new metrics. Typical key performance indicators (KPIs) for digital insurance are often product-centric or channel-specific rather than customer-focused. Digital...

  • For Application Development & Delivery Professionals

    Report

    Report Establish Ongoing Processes To Assess Your Business Intelligence Maturity

    Assessment: The Business Intelligence Playbook
    January 19, 2018 | Boris Evelson, Martha Bennett

    Forrester's business intelligence (BI) maturity self-assessment model helps application development and delivery (AD&D) professionals assess the maturity of their current BI environments. It also...

  • For Application Development & Delivery Professionals

    Report

    Report Measuring Mobile Apps

    Continuous Improvement: The Mobile App Development Playbook
    January 17, 2018 | Jeffrey S. Hammond, Michael Facemire

    Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The...

  • For Security & Risk Professionals

    Report

    Report The US Healthcare Security Benchmark 2017 To 2018

    Healthcare Providers Must Improve Security For Digital Transformation
    January 17, 2018 | Salvatore Schiano, Chris Sherman

    IT security budgets at US healthcare organizations have lagged behind other industries. In a highly regulated industry, budget constraints have made compliance challenging and impeded security...

  • For Application Development & Delivery Professionals

    Report

    Report Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook
    January 16, 2018 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Measuring Up: Benchmarking Your B2B eCommerce Performance

    Benchmarks: The B2B eCommerce Playbook
    January 12, 2018 | John Bruno

    In the age of the customer, B2B companies must know where they're performing and underperforming with their clients. Once again, Forrester partnered with Internet Retailer to survey B2B digital...

  • For Infrastructure & Operations Professionals

    Report

    Report Apply Maslow's Hierarchy And Deming's PDCA Cycle For Continuous Infrastructure Improvement

    Continuous Improvement: The Infrastructure Transformation Playbook
    January 12, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) teams have a broader charter in the age of the customer. I&O pros must optimize their infrastructure people, processes, and technology in pursuit of customer...

  • For B2C Marketing Professionals

    Report

    Report Marketers: Stop Using Vanity Metrics To Value Your Marketing

    Performance Management: The Marketing Measurement And Insights Playbook
    January 11, 2018 | Tina Moffett

    B2C marketers have a glut of metrics to help them determine marketing effectiveness. But more metrics don't necessarily mean better insights. Marketers must let go of vanity-based metrics — such as...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives