76 results in Reports
 
Sort by:
Refine
  • Metrics

Search Results

  • Report The Retail eCommerce Metrics That Matter

    Performance Management: The Retail eCommerce Playbook
    July 12, 2018 | Sucharita Kodali

    To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

  • Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    July 6, 2018 | John Bruno

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • Report Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth
    June 22, 2018 | Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights...

  • Report Use Objectives And Key Results To Build A Better Strategic Portfolio

    Benchmarks: The Strategic Portfolio Management Playbook
    June 8, 2018 | Margo Visitacion

    Customer-focused organizations continue to struggle with measuring the impact of programs. Traditional key performance indicators (KPIs) bring limited visibility to portfolio optimization because...

  • Report The Top 10 CX Measurement Questions Answered

    June 6, 2018 | Maxie Schmidt-Subramanian

    To measure customer experience (CX), CX pros need a framework that tells them not only how good their customers' experiences are but also how to improve them and what benefits to expect from doing...

  • Report Target Industry Analyst Relations With Achievable Metrics

    Benchmarks: The Industry Analyst Relations Playbook
    May 21, 2018 | Kevin Lucas

    Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...

  • Report Five Networking Metrics To Discard — And Five To Embrace

    Traditional Networking Metrics Are Smothering Your Digital Initiatives
    May 18, 2018 | Andre Kindness

    Metrics are key to using technology correctly and enabling smart business decisions. While many networking organizations have adopted new technologies, few have changed their measurements systems;...

  • Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    May 9, 2018 | Kate Leggett, John Bruno

    CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • Report Refine The Source Of Truth In Your Contact Center To Improve Performance

    Performance Management: The Contact Centers For Customer Service Playbook
    May 1, 2018 | Art Schoeller

    To quote Yogi Berra, "If you don't know where you are going, you'll end up someplace else." Contact centers don't lack for performance data, especially now that many of them capture extensive...

  • Report Develop Data Privacy Metrics That Matter To The Business

    Performance Management: The Data Security And Privacy Playbook
    April 24, 2018 | Enza Iannopollo

    A commitment to security and privacy enables firms to build trusted customer relationships that increase revenue. Security and privacy teams must establish data security and privacy programs that...

  • Report Harness Loyalty Insights To Build Business Advantage

    Processes: The Customer Loyalty Playbook
    April 2, 2018 | Emily Collins

    Many B2C marketers deploy loyalty programs to incentivize behavior and collect valuable customer data. But most squander the full opportunity of their investment when they fail to convert data into...

  • Report Craft Zero Trust Security Metrics That Matter To Your Business

    Performance Management: The Security Architecture And Operations Playbook
    March 27, 2018 | Stephanie Balaouras

    Forrester's Zero Trust (ZT) Model of information security demands that security teams eliminate the dangerous trust assumptions underpinning perimeter-based security architectures. When you embrace...

  • Report Use The Goal-Question-Metric-Data Framework To Drive Outcomes From Data And Insights

    Beginner Level: Process Practices For Insights-Driven Businesses
    March 26, 2018 | Cinny Little

    Being data driven is no longer enough. To remain competitive, firms must transform into insights-driven businesses. These businesses work differently: They use data for insights that are always...

  • Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    March 23, 2018 | Gordon Barnett

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. To succeed, EA leaders must reset stakeholder expectations and...

  • Report Power Prioritization Decisions With A Dynamic Tool

    Optimize Your Prioritization Practices For CX Transformation
    March 15, 2018 | Ryan Hart, Dylan Czarnecki

    Once organizations have established a prioritization framework for understanding and assessing CX initiatives based on customer impact, business impact, and feasibility of implementation, they're...

  • Report Forrester's Scorecard For AR And Direct Sales

    March 14, 2018 | Kevin Lucas

    This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and...

  • Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    March 6, 2018 | Kate Leggett, John Bruno

    To avoid wasting time and effort on ill-conceived CRM initiatives, organizations should keep a laser focus on creating business value. Sound planning for CRM requires application development and...

  • Report Industry Analyst Relations And Insight

    Insight: The Industry Analyst Relations Playbook
    March 6, 2018 | Kevin Lucas

    Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....

  • Report Track Digital Banking Success With Customer-Centric Metrics

    Performance Management: The Digital Banking Strategy Playbook
    February 15, 2018 | Zhi Ying Ng

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-centric or channel-specific, rather than customer-focused. Digital...

  • Report Develop Cloud Metrics Using The Balanced Scorecard

    Performance Management: The Cloud Computing Playbook
    February 14, 2018 | Lauren E. Nelson, Sophia I. Vargas

    Crafting and measuring the right metrics for your cloud strategy is essential for success. But measuring cloud computing in business terms is probably unnatural for your technology team. Leading...

  • Report Use Four Key Categories To Measure What Matters In Continuous Deployment

    Performance Management: The Continuous Deployment Playbook
    February 9, 2018 | Eveline Oehrlich, Robert Stroud

    Many infrastructure & operations (I&O) leaders and their teams struggle with development and operations (DevOps) measurement. Use this report to: 1) pinpoint the factors that are holding you back...

  • Report The 10 Key Attributes That Reveal Your ECM Maturity Level

    Assessment: The Enterprise Content Management Playbook
    February 7, 2018 | Cheryl McKinnon

    This report provides a framework for enterprise architecture (EA) professionals to assess their organization's content management maturity, identify capability gaps, and plot a course for program...

  • Report Eight Steps To Optimize Strategic Portfolio Management

    Strategic Plan: The Strategic Portfolio Management Playbook
    February 1, 2018 | Margo Visitacion

    Enterprise architecture (EA) and portfolio management professionals must leverage strategic portfolio management to guide the right investment decisions while enabling Agile delivery of products...

  • Report Track Digital Insurance Success With Customer-Centric Metrics

    Performance Management: The Digital Insurance Strategy Playbook
    January 26, 2018 | Zhi Ying Ng

    Digital insurance success demands new metrics. Typical key performance indicators (KPIs) for digital insurance are often product-centric or channel-specific rather than customer-focused. Digital...

  • Report Measuring Mobile Apps

    Continuous Improvement: The Mobile App Development Playbook
    January 17, 2018 | Jeffrey S. Hammond, Michael Facemire

    Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The...

Content Type

Apply

Filters

Industry

Region

Vendor