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  • For B2B Marketing Professionals

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    Report Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017: Overview

    A Business Technographics Presentation
    July 17, 2017 | Ryan Halliday, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Priorities And Journey Survey, 2017. It covers the broad patterns seen among business and technology decision makers...

  • For B2B Marketing Professionals

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    Report Conflicting B2B Marketing Priorities Threaten To Derail Program Progress

    B2B marketing leaders are gearing up to deliver on their expanded responsibilities despite overall static budgets in 2017. Our analysis of the Forrester Data Global Business Technographics®...

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    Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers across...

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    Report Global Business Technographics® Security Survey, 2016: Overview

    A Business Technographics Presentation
    December 6, 2016 | Tyler McDaniel, Brian Luu

    This report is our overview of security decision-makers’ adoption of network security and security operations technologies; adoption of sourcing solutions to protect public cloud deployments;...

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    Report New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

    Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes
    July 13, 2015 | Laura Ramos

    New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their...

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    Report Demand Insights: The SMB Software Market 2015

    SMB Software Adoption Reflects Customer Obsession
    April 7, 2015 | Tim Harmon

    The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment...

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    Report Enabling Value-Added Resellers In Asia Pacific

    Support Your Channel Partners' Services-Driven Transformation
    October 16, 2013 | Tirthankar Sen

    IT resellers in Asia Pacific (AP) are being affected by technological disruptions and changing IT consumption models. Selling hardware and software alone is no longer the most profitable business...

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    Report Asia Pacific Tech Distributors' Business Confidence Is Waning

    October 9, 2013 | Tirthankar Sen

    Technology distributors are an integral part of the tech value chain in Asia Pacific and command a key role in the partner ecosystem of most tech vendors. To assess the health of the tech industry...

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    Report The VSB Software Market: Cloud Triggers And Custom Development

    June 6, 2013 | Tim Harmon

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

  • For Sales Enablement Professionals

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    Report Asian Tech Distributors Are Optimistic About Business Growth In 2013

    January 9, 2013 | Tirthankar Sen

    These data charts present the results of Forrester's H2 2012 Asia Pacific Tech Distributor Business Confidence Index Tracker Survey.

  • For B2B Marketing Professionals

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    Report Marketing Tactics Of Top Tech Performers

    An Artful Mix Of Old And New Yields Revenue Impact For Marketing Leaders
    February 9, 2012 | Lori Wizdo

    Tech marketers at top-performing tech companies demonstrate similar go-to-market strategies that set them apart from their peers at companies with average performance. The strategic mix leverages...

  • For Sales Enablement Professionals

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    Report Demand Insights: The Network And Telecommunications Market For SMB Customers

    SMBs Are Adopting Networking Technology In A Vein Not Dissimilar To Enterprises
    February 8, 2012 | Tim Harmon

    True to our "SMB phoenix" characterization, small to medium-size businesses (SMBs) are proving to be aggressive adopters of network and communications technologies and services. No longer can SMBs...

  • For Sales Enablement Professionals

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    Report Demand Insights: The SMB Software Market 2011

    SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch
    October 25, 2011 | Tim Harmon

    For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their...

  • For B2B Marketing Professionals

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    Report Demand Insights: The SMB Hardware Infrastructure Market

    SMBs' Plans For Servers, Storage, Virtualization, Form Factors, And Cloud Computing
    April 20, 2011 | Tim Harmon

    Suppliers of infrastructure hardware to small and medium-size business (SMB) buyers are poised for better times, given plans by SMBs to upgrade their software and associated hardware...

  • For B2B Marketing Professionals

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    Report Investing In Tech Marketing, 2011

    Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations
    February 1, 2011 | Peter Burris

    The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry...

  • For Sales Enablement Professionals

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    Report The Feeding Frenzy Over The Mobile Developer Channel

    Lessons For Winning Developer Support From The Smartphone/Tablet Battlefield
    November 5, 2010 | Tim Harmon

    Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But...

  • For B2B Marketing Professionals

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    Report Channel Models In The Era Of Cloud

    Channel Partners Expect A Share Of The Cloud
    November 3, 2010 | Tim Harmon, Peter O'Neill

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors,...

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    Report Demand Insights: The SMB Software Market 2010

    Small And Medium-Size Businesses Are Defying Gravity
    August 9, 2010 | Tim Harmon

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as opposed...

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    Report The VSB Market Under The Magnifying Glass

    The Very Small Business Profile: Growing, Young, And Mobile
    July 22, 2010 | Tim Harmon

    The very small business (VSB) market is growing in importance for an increasing number of tech vendors, in large part due to the fact that it is the fastest-growing company-size segment in terms of...

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    Report Banking And Insurance 2010 IT Security Budgets And Spending

    March 4, 2010 | Ellen Carney

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

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    Report Industry Essential: Consumer Packaged Goods Industry

    December 28, 2009 | George Lawrie

    The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...

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    Report Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

    December 9, 2009 | Ellen Carney

    Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

  • For B2B Marketing Professionals

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    Report The State Of Emerging SMB Hardware: 2009 To 2010

    Business Data Services North America And Europe
    December 1, 2009 | Tim Harmon

    This report provides sample highlights of an extensive data set collected across North American and European enterprises and small and medium-size businesses (SMBs) via our Enterprise And SMB...

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    Report The State Of Emerging Enterprise Hardware: 2009 To 2010

    Business Data Services North America And Europe
    December 1, 2009 | Frank E. Gillett

    This report provides sample highlights of an extensive data set collected across North American and European enterprises via our Enterprise And SMB Hardware Survey, North America And Europe, Q3...

  • For Sales Enablement Professionals

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    Report North American Insurance IT Spending In 2009

    Despite Gloom, Most North American Insurer Budgets Remain Stable
    September 22, 2009 | Ellen Carney

    The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...