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  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)

    ForecastView Document
    December 14, 2017 | Jennifer Adams, Susan Bidel

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to...

  • For B2C Marketing Professionals

    Report

    Report The State Of Loyalty Strategies 2017

    Benchmarks: The Customer Loyalty Playbook
    November 30, 2017 | Emily Collins

    Forrester recently surveyed 99 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • For B2C Marketing Professionals

    Report

    Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • For B2C Marketing Professionals

    Report

    Report Forrester's Global Business Technograhics® Networks And Telecommunications Survey, 2016: Overview

    A Business Technographics Presentation
    August 17, 2016 | Tyler McDaniel

    This report is our overview of networking and telecommunications priorities, adoption, drivers, and challenges based on Forrester’s Global Business Technographics Networks And Telecommunications...

  • For B2C Marketing Professionals

    Report

    Report Make The Business Case For Programmatic Digital Media Buying

    October 26, 2015 | Richard Joyce

    B2C marketers are embracing data management platforms (DMPs) and demand-side platforms (DSPs) to mine previously untapped sets of data and to inform their digital media buying practices. Marketers...

  • For Marketing Leadership Professionals

    Report

    Report The Enterprise 2.0 Buyer Profile: 2009

    The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology
    May 7, 2009 | G. Oliver Young

    In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is...

  • For Marketing Leadership Professionals

    Report

    Report Retail Interactive Marketing Spend Grows Steadily

    August 1, 2008 | Shar VanBoskirk

    Retail marketers are responsible for more than one-third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM...

  • For Marketing Leadership Professionals

    Report

    Report Technology Marketing In The Challenging 2008 Economy

    An Assessment Of 2008 Technology Spending And Tips For Sustaining Revenue Growth
    April 23, 2008 | Merv Adrian

    Marketing professionals are the line of first response in technology industry firms when conditions change, and the current economic challenges should be driving them to re-assess their existing...

  • For Marketing Leadership Professionals

    Report

    Report European Mobile Forecast: 2008 To 2013

    March 14, 2008 | Pete Nuthall

    2007 saw mobile operators upgrading their 3G networks to 3.5G. At the same time, mobile operators started to introduce flat-rate mobile Internet access on a wider scale. To see if consumers will...

  • For Marketing Leadership Professionals

    Report

    Report Top Consumer Broadband Trends For 2008

    2008 Developments In Broadband Will Deliver Richer Consumer Experiences
    January 28, 2008 | Sally M. Cohen

    During 2007, the US broadband market continued to grow, adding nine million household subscribers; in 2008, growth will persist, but net subscriber adds will drop to only 7.6 million households. As...

  • For Marketing Leadership Professionals

    Report

    Report Western European Residential Broadband Forecast: 2008 To 2013

    December 12, 2007 | Pete Nuthall

    There is still huge potential for growth in Western European residential broadband adoption, despite a slowdown in the majority of national markets. Forrester sees 44% household penetration at the...

  • For Marketing Leadership Professionals

    Report

    Report Forecast Overview For The eBusiness, Channel & Product Management Professional

    September 5, 2007 | Michelle de Lussanet

    This Forecast Overview organizes Forrester's vast body of forecasts relevant to professionals in eBusiness, Channel & Product Management. This document lists all the existing relevant US and...

  • For Marketing Leadership Professionals

    Report

    Report US DVR Adoption Forecast, 2006-2011

    March 29, 2007 | James L. McQuivey

    From 2001 to 2005, US DVR adoption grew from 1 million households to more than 13 million. By 2011, this is projected to grow to over 65 million households, largely due to growth in DVRs built into...