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  • For B2C Marketing Professionals

    Report

    Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Workforce Enablement Playbook
    July 31, 2017 | J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a...

  • For CIO Professionals

    Report

    Report Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year already...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond
    January 15, 2014 | J. P. Gownder

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

  • For CIO Professionals

    Report

    Report Tablets Will Rule The Future Personal Computing Landscape

    We'll Use Tablets As The Conductor For PCs, Devices, And Personal Cloud Services At Work And At Home
    April 23, 2012 | Frank E. Gillett

    For a new technology that is just two years old, tablets are huge hit. For CIOs the question is — will they last and what are the long-term implications? How do tablets interact with other personal...

  • For CIO Professionals

    Report

    Report Emerging Markets And Technologies Drive Tech Industry Growth

    Forrester's 2012 Tech Industry Predictions
    January 26, 2012 | Christopher Mines

    2012 is the year that the performance of emerging markets will be crucial to the growth prospects of the global technology industry. In particular, the top tier of the emerging markets — which we...

  • For Infrastructure & Operations Professionals

    Report

    Report People Are Bringing Macs To Work — It's Time To Repeal Prohibition

    An Empowered, Laissez -Faire Approach Will Forestall Insurrection
    October 27, 2011 | David K. Johnson

    Mac users are drinking furniture polish in back hallways, getting their fix from fellow bootleggers who have blazed the trails around IT's prohibition. End user computing professionals steeped in...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Business Continuity Management Software, Q2 2011

    You Can No Longer Manage A Complex BCM Program With Simple Office Tools
    May 26, 2011 | Stephanie Balaouras

    During 2010 and the early part of 2011, we witnessed a multitude of disruptive natural disasters and extreme weather events, including earthquakes, tsunamis, volcanoes, and blizzards. We also...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of ERP In 2011: Customers Have More Options In Spite Of Market Consolidation

    May 2, 2011 | China Martens, Paul D. Hamerman

    Now is the perfect time for business process professionals to revisit their current enterprise resource planning (ERP) application commitments and future ERP plans. As the global economy gradually...

  • For CIO Professionals

    Report

    Report Ethiopia IT Opportunity 2010 Data Tables

    February 15, 2011 | James Erickson

    These are the data tables for the report "Ethiopia IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions...

  • For CIO Professionals

    Report

    Report Uganda IT Opportunity 2010

    February 15, 2011 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Ethiopia IT Opportunity 2010

    February 15, 2011 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Kenya IT Opportunity 2010 Data Tables

    February 15, 2011 | James Erickson

    These are the data tables for the report "Kenya IT Opportunity 2010." This report highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions...

  • For CIO Professionals

    Report

    Report Uganda IT Opportunity 2010 Data Tables

    February 15, 2011 | James Erickson

    These are the data tables for the report "Uganda IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions...

  • For CIO Professionals

    Report

    Report Kenya IT Opportunity 2010

    February 15, 2011 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Another Year Of Outperformance For The Tech Industry

    Forrester's 2011 Tech Industry Predictions
    January 31, 2011 | Christopher Mines

    In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

  • For CIO Professionals

    Report

    Report US And Global IT Market Outlook: Q3 2010

    We Forecast Slower But Still-Robust 7% To 8% Growth
    October 15, 2010 | Andrew Bartels

    US economic growth is falling short of our already modest expectations and will expand at a snail's pace of less than 2.5% for real GDP in 2010 (avoiding a double-dip recession. As a result, we...

  • For CIO Professionals

    Report

    Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • For Sourcing & Vendor Management Professionals

    Report

    Report SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

    August 3, 2010 | Christopher Andrews

    Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

  • For CIO Professionals

    Report

    Report US And Global IT Market Outlook: Q2 2010

    Despite Financial Market Jitters, 8% 2010 Global ICT Market Growth Is On Track
    July 21, 2010 | Andrew Bartels

    Financial markets in Q2 2010 have been shaken by fears that the Greek debt crisis will metastasize across the European Union (EU) and beyond. Nevertheless, Q1 demand data was strong; we continue to...

  • For CIO Professionals

    Report

    Report Kuwait Market Take 2010 Data Tables

    March 1, 2010 | James Erickson

    These are the data tables for the report, "Kuwait IT Opportunity 2010." The report highlights the dynamics of the IT market in the Middle Eastern country of Kuwait, discusses the economic...

  • For CIO Professionals

    Report

    Report Kuwait Market Take 2010

    March 1, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the Middle Eastern country of Kuwait, discusses the economic conditions prevailing in the country, and provides a systematic analysis of...

  • For CIO Professionals

    Report

    Report Oman Market Take 2010 Data Tables

    March 1, 2010 | James Erickson

    These are the data tables for the report, "Oman Market Take 2010." The report highlights the dynamics of the IT market in the Middle Eastern country of Oman, discusses the economic conditions...

  • For CIO Professionals

    Report

    Report Oman Market Take 2010

    March 1, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the Middle Eastern country of Oman, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key...

  • For CIO Professionals

    Report

    Report Rwanda IT Opportunity 2010

    February 15, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Rwanda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...