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  • For B2C Marketing Professionals


    Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • For Security & Risk Professionals


    Report To Facebook Or Not To Facebook

    Effective Management Of Social Media Can Alleviate Security Risks
    March 30, 2010 | Chenxi Wang

    The inevitable rise of social media use inside enterprises has raised many eyebrows. Corporate security and IT professionals are worried about heightened malware threats as well as increased...

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