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  • Report SAP's New ERP Licensing For The Digital Age And What CIOs Should Do About It

    SAP's New Commercial Approach Creates Opportunities And Risks For Its Customers
    April 26, 2018 | Duncan Jones

    If you are one of the many CIOs for whom SAP is a key provider of business applications, you need to act now on its new enterprise resource planning (ERP) licensing for the digital age. This report...

  • Report Smart Cloud Contract Negotiation Strategies

    Business Case: The Cloud Computing Playbook
    April 20, 2018 | Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...

  • Report The Global Tech Market Outlook For 2018 To 2019

    Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies
    January 5, 2018 | Andrew Bartels

    2017 turned out to be a more positive year for global economies and tech markets than we had expected at the start of the year. 2018 will continue that trend, but concerns about the outlook will...

  • Report Inquiry Spotlight: Digital Services, Q2 2017

    Client Inquiries Focus On Cloud And SaaS — But The Shift Is On To New Service Offerings
    October 20, 2017 | Amanda LeClair

    Forrester analysts field hundreds of inquiries related to services each month. The inquiries can help you understand the challenges other customers face, prepare you for shifts in the landscape,...

  • Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • Report Sourcing Microsoft's Secure Productive Enterprise

    Which Companies Should Embrace This Comprehensive Suite And Which Should Buy À La Carte
    May 19, 2017 | Duncan Jones

    Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. This...

  • Report Embrace Cloud Economics For On-Premises Enterprise Storage

    Business Case: The Infrastructure Transformation Playbook
    May 18, 2017 | Richard Fichera

    Cloud storage isn't a panacea, considering enterprises' concerns about privacy, governance, availability, and unpredictable costs, but the basic opex cost model is extremely attractive. Enterprises...

  • Report Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

    What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From The Software Industry's Transition To SaaS
    March 27, 2017 | Duncan Jones

    This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset rental...

  • Report Pricing Strategies For Software-As-A-Service

    Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
    February 16, 2017 | Duncan Jones

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...

  • Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • Report 2016 To 2017 Latin American Tech Market Update

    Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud
    October 20, 2016 | Andrew Bartels

    The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017,...