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  • Technology Pricing & Licensing

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  • Report IoT Ignites Interest In Outcome-Based Pricing In Manufacturing

    Alternative Pricing Models Are Worth Exploring Only When All Sides Agree On Key Metrics
    February 8, 2019 | Paul Miller, Michele Pelino

    The internet of things (IoT) provides new visibility into the physical assets and outputs of business, making IoT projects well suited to support alternative contractual relationships, such as...

  • Report What To Consider When Exploring Passive Optical LAN

    Make Accurate Comparisons With Traditional LANs When Building Your Next Network Design
    January 31, 2019 | Andre Kindness

    The impact of digitalization and smart offices has raised businesses' concerns about energy consumption around the globe. Some vendors are pitching passive optical LAN (POL) as a way to save up to...

  • Report Embrace Cloud Economics For On-Premises Enterprise Storage

    Business Case: The Infrastructure Transformation Playbook
    October 16, 2018 | Naveen Chhabra

    Public cloud storage isn't a panacea, considering enterprise concerns about privacy, governance, availability, and unpredictable costs, but the basic opex cost model is attractive. Enterprises are...

  • Report SAP's New ERP Licensing For The Digital Age And What CIOs Should Do About It

    SAP's New Commercial Approach Creates Opportunities And Risks For Its Customers
    April 26, 2018 | Duncan Jones

    If you are one of the many CIOs for whom SAP is a key provider of business applications, you need to act now on its new enterprise resource planning (ERP) licensing for the digital age. This report...

  • Report Smart Cloud Contract Negotiation Strategies

    Business Case: The Cloud Computing Playbook
    April 20, 2018 | Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...

  • Report The Global Tech Market Outlook For 2018 To 2019

    Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies
    January 5, 2018 | Andrew Bartels

    2017 turned out to be a more positive year for global economies and tech markets than we had expected at the start of the year. 2018 will continue that trend, but concerns about the outlook will...

  • Report Inquiry Spotlight: Digital Services, Q2 2017

    Client Inquiries Focus On Cloud And SaaS — But The Shift Is On To New Service Offerings
    October 20, 2017 | Amanda LeClair

    Forrester analysts field hundreds of inquiries related to services each month. The inquiries can help you understand the challenges other customers face, prepare you for shifts in the landscape,...

  • Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • Report Sourcing Microsoft's Secure Productive Enterprise

    Which Companies Should Embrace This Comprehensive Suite And Which Should Buy À La Carte
    May 19, 2017 | Duncan Jones

    Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. This...

  • Report Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

    What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From The Software Industry's Transition To SaaS
    March 27, 2017 | Duncan Jones

    This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset rental...