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  • Report Forrester Infographic: Digital Transformation, Disruption, And Risk

    Mind The Gap: Digital Disruptors Extend Their Lead Over Less Mature Companies
    June 6, 2018 | Nigel Fenwick, Jennifer Isabella, Victor Milligan

    Companies beginning their digital journeys may already be too far behind to compete effectively. This infographic for CMOs highlights the dramatic differences between leaders and laggards in the...

  • Report Ransomware Is A Business Continuity Issue

    Firms Are Just Not Prepared To Handle Cybersecurity-Induced Disasters
    May 22, 2018 | Naveen Chhabra, Josh Zelonis

    Ransomware attacks hit firms hard on all fronts — the business, partners, clients, employees, and regulators. Successfully getting out of a ransomware situation requires I&O and S&R pros to work...

  • Report Target Industry Analyst Relations With Achievable Metrics

    Benchmarks: The Industry Analyst Relations Playbook
    May 21, 2018 | Kevin Lucas

    Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...

  • Report Design Data Governance For The Data Economy

    Visionary Vendors And Data Providers Address New Requirements

    The data economy is thriving. Firms are eager to deliver a seemingly endless supply of data and insights to meet the insatiable demand. This new frenzy raises the bar on data governance — data...

  • Report Forrester Analytics: Marketing Automation Technology Forecast, 2017 To 2023 (US)

    ForecastView Document

    Marketing automation technologies allow marketers to market effectively via multiple channels while automating repetitive tasks. This US data-driven report gives a five-year view of growth for six...

  • Report Build The Business Case For BYOD

    The Total Economic Impact™ Of BYOD Versus Corporate-Owned Enterprise Mobility Strategies
    May 10, 2018 | Andrew Hewitt, Adam Schlegel, Joe Branca

    Your organization can't live without mobile, but infrastructure and operations (I&O) pros struggle to understand the best way to give employees access to mobile technology. Deciding whether to...

  • Report Follow Four Imperatives To Improve The Remote Worker Experience

    Focus On Structure, Culture, Technology, And Compliance
    May 9, 2018 | Andrew Hewitt

    Advances in mobile and cloud technology mean that employees can more easily work from anywhere with no impact on their productivity. While many organizations readily embrace remote workers,...

  • Report The Growing Importance Of Process To Digital Transformation

    New Goals, Tools, And Methodologies Reshape Process Initiatives
    May 8, 2018 | Rob Koplowitz

    Forrester's Q1 2018 Digital Process Automation Survey revealed that respondents' businesses are changing in ways that require more digital automation than ever before. Application development and...

  • Report Adoption Profile: Public Cloud In Europe, Q2 2018

    In The Age Of Pragmatic Cloud, Customize Strategies To Comply With GDPR
    May 2, 2018 | Lauren E. Nelson

    Every enterprise in Europe is rethinking cloud — or should be. As European infrastructure and operations (I&O) professionals enter 2018, they're tasked with critiquing the cost efficiency and...

  • Report Startups Can Jumpstart Your Innovation

    Leading Consultancies Have Ecosystems Of Startups That CIOs Can Leverage
    April 30, 2018 | Bobby Cameron

    The age of the customer is driving the age of innovation as companies work to deliver the experience, products, and services that their customers desire. Delivering innovative approaches can be...

  • Report Top 10 Facts Every Tech Leader Should Know About Hybrid Cloud

    Hybrid Cloud Isn't A Specific Strategy — It's A Sanity Statement
    April 25, 2018 | Lauren E. Nelson

    Hybrid cloud is an obvious strategy, and despite cloud migration interest, it's here to stay. Cost of change and compliance are the two biggest proof points for hybrid's continued relevance, but no...

  • Report Internet-Of-Things Heat Map 2018

    Prioritize IoT Use Cases Based On Value To Your Company Operations
    April 23, 2018 | Michele Pelino, Frank E. Gillett

    CIOs face a daunting, fragmented array of internet-of-things (IoT) solutions to enhance operational efficiencies and enable personalized customer experiences. IoT use cases like building...

  • Report Adoption Profile: Public Cloud In North America, Q2 2018

    Pragmatic Cloud Strategies Provide A Path To Innovation Sustainability
    April 19, 2018 | Lauren E. Nelson

    Cloud skills are key for infrastructure and operations (I&O) professionals, who now have a stronger experience base. But enterprises still struggle to find an approach that reflects their own...

  • Report Adoption Profile: Private Cloud In North America, Q2 2018

    Adoption And Accuracy Increase Despite The Ongoing Migration Craze
    April 19, 2018 | Lauren E. Nelson

    Private cloud adoption in North America has regained momentum over the past year. Whether your organization is seeking a platform to enable developers or a way to optimize existing systems, private...

  • Report Strategic Benchmarks 2018: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook
    April 17, 2018 | Sophia I. Vargas

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

  • Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook
    April 16, 2018 | Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...

  • Report The State Of EA 2018: From Programs To Ecosystems

    Landscape: The EA Practice Playbook
    April 12, 2018 | Gordon Barnett

    Forrester surveys enterprise architecture (EA) leaders annually to understand the state of their practices. In our most recent survey from 2017, we saw enterprise themes like customer centricity...

  • Report True Digital Banking Drives Interest In Core Banking

    Results From Forrester's Global Banking Platform Deals Survey 2018
    April 11, 2018 | Jost Hoppermann

    State-of-the-art banking platforms — or their elements like core banking and digital channels — can create fresh opportunities for banks and their application development and delivery (AD&D) teams...

  • Report Adoption Profile: Hosted Private Cloud In North America And Europe, Q2 2018

    Cloud Migration Adds Fuel To The Hosted Private Cloud Fire
    April 11, 2018 | Lauren E. Nelson

    Adoption of hosted private cloud continues to grow, despite criticism. Hosted private cloud sits between the world of public and private cloud — combining the expertise of a cloud service provider...

  • Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    April 10, 2018 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • Report Adoption Profile: Private Cloud In Europe, Q2 2018

    Hybrid Cloud Is The Approach That Will Conquer Digital Transformation And GDPR
    April 10, 2018 | Lauren E. Nelson

    European enterprises continue to adopt private cloud, despite the strong prevalence in their strategies to migrate to public clouds. In 2017, they sought to optimize these strategies, seeking less...

  • Report The Five Search Marketing Trends To Know In 2018

    April 5, 2018 | Collin Colburn

    Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing...

  • Report Alert! You Need Notifications

    Master Notifications To Begin Your Digital Experience Evolution
    April 5, 2018 | Julie A. Ask

    Notifications may just be text, images, and beeps today, but as channels proliferate, and instant content delivery becomes more sophisticated and interactive, the strategy and technology you use to...

  • Report Top Trends Shaping Identity Verification (IDV) In 2018

    Post-Equifax Breach, IDV Aggregators Will Cater To Multifaceted IDV Requirements
    March 29, 2018 | Andras Cser, Merritt Maxim

    In the face of increasing identity theft, stricter compliance regulations, and the push for online customer acquisition, reliable, accurate, cost-effective, and easy-to-use identity verification...

  • Report Future-Proof Your Digital Business With Zero Trust Security

    Vision: The Security Architecture And Operations Playbook
    March 28, 2018 | Jeff Pollard

    As CIOs develop hybrid cloud strategies to help their organization become fast, flexible, and innovative, it's the perfect time to migrate to a Zero Trust security architecture. Security and risk...

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