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  • Report The Forrester New Wave™: SaaS Marketplaces, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up
    December 6, 2018 | Liz Herbert

    In Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...

  • Report Rethink Your SaaS Negotiation Strategy With Three Best Practices

    Execution: The SaaS Transformation Playbook
    November 16, 2018 | Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still don't know how...

  • Report Predictions 2019: Cloud Computing

    Cloud Comes Of Age As The Foundation For New Digital Application Platforms, Both Inside And Outside The Data Center
    November 8, 2018 | Dave Bartoletti, Lauren E. Nelson

    Public cloud adoption is mainstream today, but only a small fraction of core business applications run in a public or private cloud. In 2019, a major transformation of legacy apps using powerful...

  • Report Take The Wheel: Build Your Cloud Computing Strategic Plan Now

    Strategic Plan: The Cloud Computing Playbook
    October 26, 2018 | Dave Bartoletti

    Your customers demand more cloud-enabled experiences. Your business leaders want the latest cloud applications; your developers want new cloud-native tools to deliver software faster; and your tech...

  • Report Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook
    October 22, 2018 | Dave Bartoletti

    Enterprise cloud computing adoption accelerated in 2017 and will continue to grow through 2020. Are you ahead of your competitors — or lagging behind the average enterprise? Infrastructure and...

  • Report Public Cloud Evolution, 2018

    ForecastView Document
    October 17, 2018 | Jennifer Adams

    The public cloud services market is one of the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services Forecast, 2016...

  • Report Cloud Powers The New Platform Economy

    Vision: The Cloud Computing Playbook
    October 12, 2018 | Dave Bartoletti, Liz Herbert

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners,...

  • Report Gauge Your Cloud Maturity

    Assessment: The Cloud Computing Playbook
    October 5, 2018 | Lauren E. Nelson, Bill Martorelli

    Cloud is no longer an option — it's inevitable. But cloud strategies differ extensively, based on the context of your organization and investments. Drivers such as industry, risk tolerance, and...

  • Report The Nuanced World Of Cloud Adoption In Canada

    September 18, 2018 | Lauren E. Nelson

    Infrastructure and operations (I&O) professionals shouldn't judge North American cloud adoption by the US marketplace alone. Canadian cloud adoption is strong and gaining momentum with the entrance...

  • Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    August 20, 2018 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but few have adapted their governance processes and policies to get maximum value out of those solutions. The move to...

  • Report From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2018

    Implementation: The SaaS Transformation Playbook
    August 9, 2018 | Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time-to-deploy and an Agile, iterative approach for achieving business results. But try-and-buy, under-the-radar,...

  • Report The Five Key Trends For 2018 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook
    July 23, 2018 | Cheryl McKinnon

    Five key trends are shaping the enterprise content management (ECM) space. New business objectives, new market imperatives, and new cloud-based platforms compel technology and business decision...

  • Report US Tech Spending Forecast Highlights The Digital Services Divide

    Shifts In Tech Spending And Overall Economic Outlook Will Amplify The Reshuffling Of The Services Market
    July 19, 2018 | Liz Herbert, Amanda LeClair

    Major shifts in tech spending mean new winners and losers in the services market. This report discusses the effects of 2018 tech spending on the services market and key trends CIOs must consider...

  • Report Buy Then Build: The New World Of SaaS Development

    Understanding The Three Models Of Software Delivery With SaaS As A Foundation

    Software-as-a-service (SaaS) and low-code platforms are transforming how companies think about build-versus-buy software-sourcing decisions. Application development and delivery (AD&D) pros now...

  • Report Now Tech: Digital Banking Platforms, Q3 2018

    Forrester's Overview Of 36 Digital Banking Platforms
    July 13, 2018 | Jost Hoppermann

    You can use digital banking platforms to improve customer service and account opening; reduce time to market of new products and services, as well as downtime; and provide the basis for great...

  • Report The SaaS Customer Success Life Cycle

    Continuous Improvement: The SaaS Transformation Playbook
    July 13, 2018 | Liz Herbert

    Software-as-a-service (SaaS) is more than just a software deployment model; it's a business model that ties vendors' success to your own. To drive upsell and renewals and achieve profitability,...

  • Report The State Of Enterprise Marketing Technology, 2018

    Benchmarks: The Enterprise Marketing Technology Playbook
    July 11, 2018 | Joe Stanhope

    B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of...

  • Report Now Tech: Cloud Unified Communications Providers, Q2 2018

    Forrester's Overview Of 24 Cloud Unified Communications Providers
    June 4, 2018 | Art Schoeller

    You can use cloud unified communications (UC) providers to quickly deliver critical UC capabilities to your workers, reduce or eliminate capex investments, and protect existing UC investments. But...

  • Report The XaaS Business Model Shift: A Win-Win For B2B Buyers And Sellers

    What B2B Firms Can Learn From The Pivot To SaaS Business Models
    May 1, 2018 | Liz Herbert

    The anything-as-a-service (XaaS) business model creates new opportunities for B2B buyers and sellers. Buyers get a better, faster, and more accessible solution; sellers optimize supply and demand...

  • Report Smart Cloud Contract Negotiation Strategies

    Business Case: The Cloud Computing Playbook
    April 20, 2018 | Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers...

  • Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

    Benchmarks: The Enterprise Content Management Playbook
    April 16, 2018 | Cheryl McKinnon

    Benchmarks provide enterprise architects and their content management program peers with data to inform their road maps. Content is essential to successful digital business. Use this report to...

  • Report Software-As-A-Service Solutions Will Broaden PLM's Value

    Use SaaS Implementations To Enable Digital Product Development
    March 7, 2018 | Nate Fleming

    Manufacturers have long used product lifecycle management (PLM) software to track and manage the details of product design, but emerging technologies are changing this mature space. Vendors...

  • Report Three Trends Shape Digital Services Engagements

    Snapshot Of Three Trends In Forrester's Business Technographics 2017 Services Survey
    February 9, 2018 | Amanda LeClair

    As enterprises strive to transform their organizations with digital technologies, the consulting and system integration marketplace is transforming as well. For this report, we take a look at three...

  • Report Refine Your Cloud Maturity Through Continual Assessment

    Continuous Improvement: The Cloud Computing Playbook
    January 12, 2018 | Lauren E. Nelson, Bill Martorelli

    As infrastructure and operations (I&O) leaders consider the next stage in their cloud evolution, Forrester recommends three key measurement and comparison practices: 1) Benchmark cloud adoption...

  • Report The As-A-Service World Disrupts Traditional Sales Models

    Prepare In Advance To Avoid Missteps When Migrating B2B Sales
    January 11, 2018 | Mary Shea, Liz Herbert

    While an X-as-a-service (XaaS) model has many benefits for vendors and customers alike, migrating from a traditional to an XaaS delivery model can wreak havoc on selling systems. When embarking on...

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