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  • Product Information Management (PIM)

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The Enterprise Content Management Playbook For 2018

Executive Overview: The Content Management Playbook

Enterprise content management (ECM) continues to evolve, driven by new use cases and platforms. Rapid change in the technology and competitive landscape complicates businesses' objectives to grow...

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  • Report The Forrester Wave™: Product Information Management Solutions, Q2 2018

    The 10 Providers That Matter Most And How They Stack Up
    June 18, 2018 | Bruce Eppinger

    In our 27-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant ones — Agility Multichannel, Contentserv, EnterWorks, IBM, Informatica,...

  • Report Use Product Data Feeds To Increase Online Sales

    How Brands Should Optimize Product Data That Drives Traffic And Conversion
    January 26, 2018 | George Lawrie

    Product data is the cornerstone of direct-to-consumer (D2C) success. It powers search and comparison engines that guide consumers in the initial discover and explore stages of the customer journey....

  • Report Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers
    October 13, 2017 | Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

  • Report Forrester Data: Commerce Platform Technology Forecast, 2016 To 2021 (Global)

    ForecastView Document
    September 25, 2017 | Jennifer Adams, Andy Hoar

    eCommerce is critical for companies, both to acquire new customers and to grow existing customer relationships. Enterprise commerce suites support basic capabilities like running an online catalog,...

  • Report The Forrester Wave™: B2B Commerce Suites, Q1 2017

    The 11 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Andy Hoar, Anjali Yakkundi

    In our 35-criteria evaluation of B2B commerce suite providers, we identified the 11 most significant vendors — Apttus, CloudCraze, Episerver, IBM, Insite Software, Intershop, Magento, Oracle...

  • Report The Forrester Wave™: B2C Commerce Suites, Q1 2017

    The 13 Providers That Matter Most And How They Stack Up
    March 24, 2017 | Anjali Yakkundi, Andy Hoar

    In our 29-criteria evaluation of B2C commerce suite providers, we identified the 13 most significant vendors — commercetools, Digital River, Elastic Path, Episerver, IBM, Intershop, Kibo, Magento,...

  • Report PIM Is A Cornerstone Of Your Digital Business

    Why Customer-Obsessed Firms Need Product Information Management
    January 18, 2017 | Nasry Angel

    Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase...

  • Report The Forrester Wave™: Product Information Management Solutions, Q4 2016

    The 10 Providers That Matter Most And How They Stack Up
    December 5, 2016 | Fiona Swerdlow, Nasry Angel

    In our 28-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant — ADAM Software, Agility Multichannel, Contentserv, EnterWorks, IBM,...

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