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The Data Security And Privacy Playbook For 2019

Protect And Manage Your Critical Information Assets

Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. Forrester's data security and privacy playbook shows...

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  • Report Security For Profit

    Generating Revenue And Profit From Tighter Security Is No Pipe Dream
    March 14, 2019 | Andras Cser, Jeff Pollard

    More and more companies recognize the critical importance of security to earning and maintaining customer trust, securing intellectual property, and protecting the brand. Security is no longer just...

  • Report Build A Road Map For Personal Identity And Data Management

    March 8, 2019 | Fatemeh Khatibloo

    The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...

  • Report Second-Party Data Powers Customer-Focused Advertising

    Another Marketer's First-Party Data Complements And Extends Yours
    March 8, 2019 | Joanna O'Connell, Susan Bidel

    In the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...

  • Report Now Tech: Payment Tokenization, Q1 2019

    Forrester's Overview Of 21 Payment Tokenization Providers
    March 7, 2019 | Andras Cser

    You can use payment tokenization (PT) solutions to: 1) reduce the risk of fraud from stolen personal account numbers (PANs); 2) reduce the scope of PCI DSS compliance and audits; and 3) increase...

  • Report Build The Business Case For Cybersecurity And Privacy

    Business Case: The Cybersecurity And Privacy Playbook
    February 28, 2019 | Andras Cser, Christopher McClean

    With security and privacy breaches constantly in the news, attaining budget for cybersecurity and privacy functions is not the struggle it once was. However, it's impossible to maintain a...

  • Report The ROI Of Privacy

    Business Case: The Customer Trust And Privacy Playbook
    February 5, 2019 | Fatemeh Khatibloo, Reggie Lau

    Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

  • Report Use Advanced Encryption For Data Security

    Landscape: The Data Security And Privacy Playbook
    January 30, 2019 | Chase Cunningham

    More than ever, the security of your firm's bottom line depends on the technologies that secure your data — the fundamental currency of digital businesses. Most security and risk (S&R) leaders...

  • Report Benchmark Your Cybersecurity And Privacy Maturity, 2019

    The Benchmark Report In The Cybersecurity And Privacy Playbook
    January 30, 2019 | Christopher McClean, Trevor Lyness, Stephanie Balaouras

    This data-driven report examines the maturity of security and privacy programs at companies around the world. It then goes further to examine how and why firms that are mature look different from...

  • Report Optimize Cybersecurity And Privacy Oversight

    Advanced Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Renee Murphy, Nick Hayes, Paul McKay

    Firms with advanced-level oversight for cybersecurity and privacy are rare, but despite their strong efforts, they can't become complacent. Regulatory requirements, threats, business models, and...

  • Report Elevate Cybersecurity And Privacy Oversight

    Intermediate Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Paul McKay, Renee Murphy, Nick Hayes

    Firms with intermediate cybersecurity and privacy oversight have a solid foundation and are seeking to extend their influence in the organization. By strengthening strategy, governance, adherence...

  • Report Establish Your Cybersecurity And Privacy Oversight Foundation

    Beginner Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Paul McKay, Renee Murphy, Nick Hayes

    CIOs and technology leaders just starting to build their cybersecurity and privacy oversight will struggle to keep up with the speed and scope the business expects from their program. In this...

  • Report Facebook: The Myth Of The Monopoly

    A Consumer Energy Index Analysis
    January 18, 2019 | Anjali Lai

    2018 was a challenge for Facebook, Inc.: Between the Cambridge Analytica scandal in Q1 and a security bug in Q4, the headlines revealed that its largest partners had access to users' personal data...

  • Report Build A Strong Process Foundation For Cybersecurity And Privacy

    Beginner Level: Process For Cybersecurity And Privacy
    January 10, 2019 | Nick Hayes, Claire O'Malley

    To ensure long-term success in cybersecurity and privacy, CIOs and technology leaders must establish repeatable and clearly defined processes for critical areas ranging from internal data security...

  • Report Optimize Your Cybersecurity And Privacy Process To Maximize Business Success

    Advanced Level: Process For Cybersecurity And Privacy
    January 10, 2019 | Stephanie Balaouras

    CIOs who pursue cybersecurity and privacy excellence not only reduce risk and protect the brand, they help their firms drive growth and long-term success. This report — the third of three in the...

  • Report Elevate Cybersecurity And Privacy With Process Metrics

    Intermediate Level: Process For Cybersecurity And Privacy
    January 10, 2019 | Nick Hayes, Salvatore Schiano

    The intermediate phase of the journey to cybersecurity and privacy maturity turns on establishing metrics and collecting data to drive process improvement. This report — the second of three in the...

  • Report Top Research For Marketers: The Impact Of Privacy

    January 7, 2019 | Mary Pilecki, Stephanie Liu

    Privacy regulations such as the General Data Protection Regulation (GDPR) are changing companies' approaches to privacy and technology vendors' approaches to marketing and analytics. This report...

  • Report The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook
    January 4, 2019 | Fatemeh Khatibloo

    "Privacy is dead" is a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is actually essential for building trust. Context is key —...

  • Report The Five Milestones To GDPR Success

    Road Map: The Data Security And Privacy Playbook
    December 24, 2018 | Enza Iannopollo

    May 25, 2018 marked the beginning of GDPR enforcement, but many firms are still behind on their compliance road map. We believe that fines and enforcement actions are just weeks ahead and that...

  • Report The Mechanics Of Trust

    Processes: The Customer Trust And Privacy Playbook
    December 20, 2018 | Fatemeh Khatibloo

    In today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...

  • Report New Tech: Secure Communications, Q4 2018

    Forrester's Landscape Overview Of 27 Providers
    December 11, 2018 | Heidi Shey

    This report presents an overview of the emerging vendors in the secure communications market. These are vendors whose offerings include a mix of encrypted messaging/text and additional...

  • Report The State Of Data Security And Privacy: 2018 To 2019

    Benchmarks: The Data Security And Privacy Playbook
    December 5, 2018 | Heidi Shey, Enza Iannopollo

    This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...

  • Report Quantum Is Not An Immediate Security Threat

    Start Educating Your Team On The Long-Term Security Implications Of Quantum Computing
    November 30, 2018 | Brian Hopkins

    Headline grabbing statements about the near-term threat of quantum computers to security contain truth that is often disguised by hype. This report separates fact from fiction. CIOs need this...

  • Report The Forrester New Wave™: GDPR And Privacy Management Software, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    November 27, 2018 | Enza Iannopollo

    In Forrester's evaluation of the emerging market for EU General Data Protection Regulation (GDPR) and privacy management software, we identified the 12 most significant providers in the category —...

  • Report New Tech: GDPR And Privacy Management Software, Q4 2018

    Tools And Technology: The Data Security And Privacy Playbook
    November 20, 2018 | Enza Iannopollo

    The EU's General Data Protection Regulation (GDPR) is the most dramatic change in data protection and governance in the last 20 years — and jurisdictions around the world are using it as a model...

  • Report The Forrester New Wave™: Secure Communications, Q4 2018

    The 10 Providers That Matter Most And How They Stack Up
    November 19, 2018 | Heidi Shey

    In Forrester's evaluation of the emerging market for secure communications, we identified the 10 most significant providers in the category — CellTrust, Dispel, KoolSpan, SafeChats, SaltDNA, Silent...

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