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  • For B2C Marketing Professionals

    Report

    Report Forrester's Global Business Technograhics® Networks And Telecommunications Survey, 2016: Overview

    A Business Technographics Presentation
    August 17, 2016 | Tyler McDaniel

    This report is our overview of networking and telecommunications priorities, adoption, drivers, and challenges based on Forrester’s Global Business Technographics Networks And Telecommunications...

  • For Customer Experience Professionals

    Report

    Report Brief: It's Time To Provide Customer Service Through Facebook Messenger

    The Popular Messaging App Lets You Meet Your Customers On Their Turf
    August 10, 2016 | Andrew Hogan, Ian Jacobs

    One out of every nine people on the planet uses Facebook Messenger each month. While the lion's share of that usage includes communication between friends and families, a few brands have jumped...

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2016

    July 18, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? We reveal the top performers in the US as well as the specific brands that you need to beat to take over...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2016 To 2017

    Brexit And Sluggish Economies Will Lead To Stagnant Tech Demand
    July 13, 2016 | Andrew Bartels, Charlotte Wang

    After a surprisingly strong 2015 European tech market, CIOs in European countries need to prepare for a much more difficult 2016 and 2017. Despite the European Central Bank's stimulus and stronger...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Augmented Reality: Emerging Tools To Explore

    Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come
    July 5, 2016 | Julie A. Ask, Laura Naparstek

    In 2016, the app-based game Pokémon Go inspired consumers to adopt AR experiences on their smartphones, forcing enterprises to ask, "Should I leverage the rising popularity of AR in my own mobile...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: The Public Internet Isn't Your WAN

    Four Leading Indicators From The Cloud Giants Show Why They Don't Solely Rely On It, And Neither Should You
    June 13, 2016 | Andre Kindness

    Most digital transformation initiatives are doomed from the start. Why? The network platform won't be good enough to support them. Infrastructure and operations (I&O) leaders have eschewed...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • For CIO Professionals

    Report

    Report Mobile Edge Computing Will Be Critical For Internet-Of-Things Success

    Computing At The Edge Of The Mobile Network Will Frame Your IoT-Enabled Customer Experiences
    June 7, 2016 | Dan Bieler

    As products and services based on the internet of things (IoT) continue to thrive, so does the reliance on the underlying network infrastructures to drive business success. Most IoT assets will be...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Spatial Analysis And Location Intelligence, Q2 2016

    Get Ahead Of The Competition By Locating Spatial Opportunities
    June 2, 2016 | Rowan Curran

    The collection, analysis, and use of spatial data go far beyond the traditional geographic information system (GIS). Enterprises in industries from healthcare to retail to mining use location...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Messaging: Catalyst And Core Channel For Commerce

    eBusiness Pros Must Master The Art Of Micro Moments To Engage Customers Effectively
    May 23, 2016 | Julie A. Ask, Nicole Dvorak

    Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging...

  • For Customer Insights Professionals

    Report

    Report Mobile Messaging Fails Customers Today

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data
    May 23, 2016 | Nicole Dvorak, Julie A. Ask

    Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 European Mobile Banking Functionality Benchmark

    CaixaBank Tops Our Review Of European Banks' Mobile Banking Services
    May 20, 2016 | Aurelie L'Hostis

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of 11 of the largest retail banks in Europe. While all the banks have made improvements over...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Continues To Offer The Most Extensive Functionality
    May 18, 2016 | Aurelie L'Hostis, Alex Causey

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of six of the largest retail banks in the UK. It's intended to help digital banking strategy...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2016 And 2017: Cloud And Business Caution Will Slow Growth

    Cloud Reaches A Tipping Point In US Tech Budgets, Rippling Through All Categories
    May 6, 2016 | Andrew Bartels

    CIOs and other tech decision-makers will have to navigate conflicting positive and negative forces on their firms' tech spending in 2016 and 2017. On one hand, adoption of cloud is spreading to the...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option
    May 2, 2016 | Heidi Shey

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2016 To 2017

    Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016
    March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

    CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

  • For CIO Professionals

    Report

    Report Asia Pacific Tech Market Outlook For 2016 To 2017

    Moderate Regional Growth, With Wide Divergences Between Major Countries
    February 3, 2016 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific (APAC) region face a wide range of tech market outlooks, depending on which countries they operate in and what tech products and services they intend to buy in 2016 and...

  • For Customer Insights Professionals

    Report

    Report Drive Intelligent Customer Interactions With Spatial Analytics

    February 2, 2016 | James McCormick, Rowan Curran

    The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

  • For Application Development & Delivery Professionals

    Report

    Report Spatial Data Provides The Context For Better Customer Experience

    February 2, 2016 | Rowan Curran, James McCormick

    Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior...

  • For Customer Insights Professionals

    Report

    Report Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them
    January 29, 2016 | Fatemeh Khatibloo

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

  • For CIO Professionals

    Report

    Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • For CIO Professionals

    Report

    Report Brief: Digital Reinvention Is The Key To Future Growth

    CIOs Can Learn From Telstra's Attempts To Renew Its Core Business While Innovating In Market Adjacencies

    Telstra is betting big on its ability to transform itself by renewing its core business operations and capabilities while simultaneously embracing new growth opportunities. This need for digital...

  • For B2C Marketing Professionals

    Report

    Report Brief: Fuel Contextual Marketing With Location Data

    Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing
    November 24, 2015 | Thomas Husson

    Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...

  • For CIO Professionals

    Report

    Report 2016 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Where The BT Agenda Is Driving The Most Change
    November 17, 2015 | Andrew Bartels

    This is the time of year when CIOs and their business partners are preparing their 2016 tech budget plans. To help, this report provides our current forecast for the US tech market in aggregate, by...

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