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  • Report European Tech Market By Country, 2016 To 2017

    The UK And Other Eurozone Countries Will Generally Lag Behind Non-Euro Countries
    September 19, 2016 | Andrew Bartels

    Despite the expanding scope of the European Union (EU), Europe is still a collection of 28 different countries — and even more so after the UK's vote to leave the EU. This report provides...

  • Report The Midyear Global Tech Market Outlook For 2016 To 2017

    Slowing Economies And Cloud Constrict Tech Market Growth
    September 16, 2016 | Andrew Bartels

    CIOs in the middle of 2016 are facing the pull from their business partners to invest in new mobile, cloud, and analytical technologies to help their businesses grow and the push from CEOs and CFOs...

  • Report The Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    August 31, 2016 | Rowan Curran

    Mobile handsets and embedded software in IoT devices are causing a proliferation in the sources and speed for capturing location. Location awareness is just the first step, and today top companies...

  • Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to...

  • Report Forrester's Global Business Technograhics® Networks And Telecommunications Survey, 2016: Overview

    A Business Technographics Presentation
    August 17, 2016 | Tyler McDaniel

    This report is our overview of networking and telecommunications priorities, adoption, drivers, and challenges based on Forrester’s Global Business Technographics Networks And Telecommunications...

  • Report Brief: It's Time To Provide Customer Service Through Facebook Messenger

    The Popular Messaging App Lets You Meet Your Customers On Their Turf
    August 10, 2016 | Andrew Hogan, Ian Jacobs

    One out of every nine people on the planet uses Facebook Messenger each month. While the lion's share of that usage includes communication between friends and families, a few brands have jumped...

  • Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • Report The US Customer Experience Index, 2016

    July 18, 2016 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? We reveal the top performers in the US as well as the specific brands that you need to beat to take over...

  • Report European Tech Market Outlook For 2016 To 2017

    Brexit And Sluggish Economies Will Lead To Stagnant Tech Demand
    July 13, 2016 | Andrew Bartels, Charlotte Wang

    After a surprisingly strong 2015 European tech market, CIOs in European countries need to prepare for a much more difficult 2016 and 2017. Despite the European Central Bank's stimulus and stronger...

  • Report Augmented Reality: Emerging Tools To Explore

    Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come
    July 5, 2016 | Julie A. Ask, Laura Naparstek

    In 2016, the app-based game Pokémon Go inspired consumers to adopt AR experiences on their smartphones, forcing enterprises to ask, "Should I leverage the rising popularity of AR in my own mobile...

  • Report Brief: The Public Internet Isn't Your WAN

    Four Leading Indicators From The Cloud Giants Show Why They Don't Solely Rely On It, And Neither Should You
    June 13, 2016 | Andre Kindness

    Most digital transformation initiatives are doomed from the start. Why? The network platform won't be good enough to support them. Infrastructure and operations (I&O) leaders have eschewed...

  • Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • Report Mobile Edge Computing Will Be Critical For Internet-Of-Things Success

    Computing At The Edge Of The Mobile Network Will Frame Your IoT-Enabled Customer Experiences
    June 7, 2016 | Dan Bieler

    As products and services based on the internet of things (IoT) continue to thrive, so does the reliance on the underlying network infrastructures to drive business success. Most IoT assets will be...

  • Report Vendor Landscape: Spatial Analysis And Location Intelligence, Q2 2016

    Get Ahead Of The Competition By Locating Spatial Opportunities
    June 2, 2016 | Rowan Curran

    The collection, analysis, and use of spatial data go far beyond the traditional geographic information system (GIS). Enterprises in industries from healthcare to retail to mining use location...

  • Report Mobile Messaging: Catalyst And Core Channel For Commerce

    eBusiness Pros Must Master The Art Of Micro Moments To Engage Customers Effectively
    May 23, 2016 | Julie A. Ask, Nicole Dvorak

    Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging...

  • Report Mobile Messaging Fails Customers Today

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data
    May 23, 2016 | Nicole Dvorak, Julie A. Ask

    Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for...

  • Report 2016 European Mobile Banking Functionality Benchmark

    CaixaBank Tops Our Review Of European Banks' Mobile Banking Services
    May 20, 2016 | Aurelie L'Hostis

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of 11 of the largest retail banks in Europe. While all the banks have made improvements over...

  • Report 2016 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Continues To Offer The Most Extensive Functionality
    May 18, 2016 | Aurelie L'Hostis, Alex Causey

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of six of the largest retail banks in the UK. It's intended to help digital banking strategy...

  • Report US Tech Market Outlook For 2016 And 2017: Cloud And Business Caution Will Slow Growth

    Cloud Reaches A Tipping Point In US Tech Budgets, Rippling Through All Categories
    May 6, 2016 | Andrew Bartels

    CIOs and other tech decision-makers will have to navigate conflicting positive and negative forces on their firms' tech spending in 2016 and 2017. On one hand, adoption of cloud is spreading to the...

  • Report Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option
    May 2, 2016 | Heidi Shey

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

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