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  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending
    February 10, 2015 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

  • For CIO Professionals

    Report

    Report Quick Take: European Telco Consolidation Gains Further Momentum

    Hutchison Whampoa's Plans To Buy O2 Point To A Bigger Telco Shakeout In Europe
    January 27, 2015 | Dan Bieler

    Mergers and acquisitions (M&A) activity by technology vendors is increasing again and will have a lasting effect on CIOs and their portfolio strategies in 2015. Last week, Telefónica entered into...

  • For CIO Professionals

    Report

    Report Forrester's Data Can Help CIOs Defend And Improve Tech Budgets

    2014 To 2015 Tech Budget Benchmarks
    January 23, 2015 | Andrew Bartels

    CIOs often request tech budget benchmarks, and Forrester is once again providing these benchmarks using data from our Business Technographics® Global Budgets Survey. This report provides 2015 data...

  • For CMO Professionals

    Report

    Report Wireless Brands Fail To Connect With Consumers

    Technographics® TRUE Brand Compass: Wireless
    January 8, 2015 | Tracy Stokes

    Wireless brands have traditionally locked in customers with long contracts. But the market is changing as brands like T-Mobile blow up these traditional business models to put the control in the...

  • For Marketing Leadership Professionals

    Report

    Report Intelligent Agents Are Changing The Nature Of Online Search

    ForecastView Document
    November 20, 2014 | Carmine G. Lengua, Jr.

    As online search is becoming more prevalent — and more local — a new class of applications known as intelligent agents (IAs) promise to make discovering and acting on information more convenient...

  • For CIO Professionals

    Report

    Report Brief: Telstra Bets Its Future On All Things Connected

    Observations From Telstra's Analyst Event In Sydney
    November 17, 2014 | Dan Bieler

    Asia has long been and looks set to remain one of the most important growing regions globally — despite some recent cooling off of the Chinese economy. In particular, multinational companies (MNCs)...

  • For CIO Professionals

    Report

    Report Market Overview: European Mobile Workspace Services

    Manage The Mobile Mind Shift With The Right Workspace Provider
    November 14, 2014 | Dan Bieler

    The provider of your mobile workspace solutions will be more than just a provider of technology. Rather, the right provider will have to bring the right assets and experience to act as a strategic...

  • For CIO Professionals

    Report

    Report Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms
    November 14, 2014 | Dan Bieler

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage...

  • For CIO Professionals

    Report

    Report Quick Take: Vodafone Transforms Itself To Support The Business Technology Agenda

    Observations From The Recent Vodafone Analyst Summit
    November 10, 2014 | Dan Bieler

    Collaboration and communication, both internally and externally with customers, partners, and suppliers, plays a much greater role in driving positive customer experience, hence it becomes the...

  • For Marketing Leadership Professionals

    Report

    Report The App Engagement Index

    Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps
    November 10, 2014 | Nicole Dvorak

    In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Leveraging Location Data In Retail Requires Contextual Privacy

    Missteps Can Generate Bad Publicity And Alienate Customers
    October 29, 2014 | Adam Silverman, Fatemeh Khatibloo

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eBusiness teams have leveraged for over a decade with web analytics and online measurement technologies. New...

  • For Customer Insights Professionals

    Report

    Report Leverage Contextual Privacy To Create Better Location Engagement

    October 29, 2014 | Fatemeh Khatibloo, Adam Silverman

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online...

  • For CIO Professionals

    Report

    Report Don't Wait For Governments To Pave The Way For Digital Business

    Digital Agendas Of European Governments Fail To Address CIO Issues
    October 28, 2014 | Dan Bieler

    Digital transformation will fundamentally affect all aspects of business and society, which makes it not only a key theme for business leaders and CIOs but also for governments. Over the past few...

  • For Infrastructure & Operations Professionals

    Report

    Report The Dynamics Of China's Private Cloud Market

    More Adoption Is Expected To Enable Business Transformation
    October 24, 2014 | Frank Liu

    Infrastructure and operations (I&O) professionals in China face a difficult task: optimizing their firm's infrastructure to support business transformation in the age of the customer. I&O pros must...

  • For CIO Professionals

    Report

    Report US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    October 22, 2014 | Andrew Bartels

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech...

  • For CIO Professionals

    Report

    Report US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth
    October 22, 2014 | Andrew Bartels

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executing End-To-End Mobile Services

    October 17, 2014 | Julie A. Ask

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken once...

  • For CIO Professionals

    Report

    Report Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending
    October 14, 2014 | Andrew Bartels

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create Mobile Moments With Messaging

    A Guide To Using Mobile Messaging To Engage Customers
    October 1, 2014 | Julie A. Ask, Douglas Roberge

    Mobile moments are the new competitive battleground. Mobile messaging creates mobile moments, or the ability to serve your customers proactively in their moment of need. Mobile messaging improves...

  • For Application Development & Delivery Professionals

    Report

    Report Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services
    September 23, 2014 | Philipp Karcher

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots
    August 11, 2014 | Adam Silverman

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

  • For CIO Professionals

    Report

    Report Brief: Digital Business 2014 — Telecommunications Industry

    An Introduction To Digital Business For Telco CIOs
    July 31, 2014 | Nigel Fenwick

    Digital business is different — it's not business as usual with a digital façade. Forrester defines digital businesses more broadly than just those firms selling products and services online....

  • For Marketing Leadership Professionals

    Report

    Report Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype
    July 31, 2014 | Thomas Husson

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix
    July 30, 2014 | Julie A. Ask, Douglas Roberge

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Videoconferencing Infrastructure And Cloud Services, Q3 2014

    Cisco And Polycom Lead, Followed By Vidyo, Avaya, Blue Jeans, And Lifesize
    July 22, 2014 | Philipp Karcher

    In Forrester's 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco...

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