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  • Michael Speyer

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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Report A Managed Services Taxonomy

    How Tech Marketers Can Differentiate Managed Services Messaging And Understand Their Competition
    April 22, 2008 | Michael Speyer

    The phrase "managed services" is used so broadly in vendors' marketing literature that it has become difficult for buyers to distinguish these services from other kinds of outsourcing or understand...

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