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  • For CMO Professionals

    Report

    Report Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom
    April 14, 2015 | James L. McQuivey

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

  • For CMO Professionals

    Report

    Report Wireless Brands Fail To Connect With Consumers

    Technographics® TRUE Brand Compass: Wireless
    January 8, 2015 | Tracy Stokes

    Wireless brands have traditionally locked in customers with long contracts. But the market is changing as brands like T-Mobile blow up these traditional business models to put the control in the...

  • For CMO Professionals

    Report

    Report A Consumer Product Strategy Introduction: The State Of Consumers And Technology, Canada

    October 31, 2008 | Michelle de Lussanet

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices Canadian consumers own, which...

  • For CMO Professionals

    Report

    Report A Consumer Product Strategy Introduction To The State Of Consumers And Technology, 2008

    August 27, 2008 | Michelle de Lussanet

    In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, consumer product strategy professionals can see which devices consumers own, which activities they...

  • For CMO Professionals

    Report

    Report How Industries Create Loyalty

    Rates Of Loyalty Differ But Key Drivers Remain Constant
    July 31, 2008 | Lisa Bradner

    While industries enjoy differing rates of customer loyalty, many of the underlying qualities that drive loyalty remain consistent across industries. By understanding the key drivers of loyalty and...

  • For CMO Professionals

    Report

    Report Cable À La Carte Pricing Creates More Problems Than It Solves

    Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
    June 4, 2007 | James L. McQuivey

    In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the bundles...

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