17 results in Reports
Sort by:
Refine
  • Telecommunications Services
  • Customer Insights

Search Results

  • For Customer Insights Professionals

    Report

    Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

    ForecastView Spreadsheet
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

    Forecastview Document
    March 22, 2017 | Shaurya Priya, Sanjeev Kumar

    This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

  • For Customer Insights Professionals

    Report

    Report Mobile Messaging Fails Customers Today

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data
    May 23, 2016 | Nicole Dvorak, Julie A. Ask

    Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for...

  • For Customer Insights Professionals

    Report

    Report Drive Intelligent Customer Interactions With Spatial Analytics

    February 2, 2016 | James McCormick, Rowan Curran

    The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

  • For Customer Insights Professionals

    Report

    Report Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them
    January 29, 2016 | Fatemeh Khatibloo

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

  • For Customer Insights Professionals

    Report

    Report Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    October 7, 2015 | Vishal Varshney, Vikram Sehgal

    The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

  • For Customer Insights Professionals

    Report

    Report Leverage Contextual Privacy To Create Better Location Engagement

    October 29, 2014 | Fatemeh Khatibloo, Adam Silverman

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online...

  • For Customer Insights Professionals

    Report

    Report Forrester Research Online Access Forecast — Broadband, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    April 22, 2013 | Jeff Wray

    Online households and broadband households by access platform (DSL, cable, and fiber) for the EU-7 countries of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. Includes...

  • For Customer Insights Professionals

    Report

    Report Case Study: Telecom Italia Builds A European Social Intelligence Command Center

    August 30, 2012 | Zach Hofer-Shall

    Telecom Italia is the largest telecommunications company in a country with massive consumer adoption of social media. With such an immense customer base, full of individuals likely to interact on...

  • For Customer Insights Professionals

    Report

    Report A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

    July 21, 2011 | Reineke Reitsma

    Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa...

  • For Customer Insights Professionals

    Report

    Report Emerging Trends In Customer Loyalty

    May 20, 2011 | Suresh Vittal

    As the demand for customer loyalty increases, loyalty marketers and customer intelligence (CI) professionals must take steps to differentiate their loyalty programs from "me-too" efforts in the...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Mobile POST

    July 9, 2009 | Reineke Reitsma

    Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

  • For Customer Insights Professionals

    Report

    Report The Cord-Cutter Effect In Research

    Finding Ways To Survey Hard-To-Reach Target Groups
    March 25, 2009 | Tamara Barber

    The growing number of cord-cutters in Europe and the US means that traditional landline phone surveys reach less of the population. While Europe still has a higher rate of cord-cutting, US...

  • For Customer Insights Professionals

    Report

    Report A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

    February 2, 2009 | Reineke Reitsma

    In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

  • For Customer Insights Professionals

    Report

    Report Optimizing Customer Retention Programs

    October 20, 2008 | Suresh Vittal

    Managing customer churn continues to flummox direct marketers. They struggle to define, target, or properly value customers. But increasingly marketers are turning to predictive analytics to power...

  • For Customer Insights Professionals

    Report

    Report Case Study: Verizon Scores With Web Interaction Optimization

    September 11, 2007 | Suresh Vittal

    Web interaction optimization technology uses advanced analytics to improve targeting and message relevance. Does the technology live up to the hype? Verizon thinks so. By implementing site+1 from...

  • For Customer Insights Professionals

    Report

    Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...