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  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executive Q&A: Boost Your Chatbot IQ

    December 12, 2016 | Andrew Hogan, Ian Jacobs, Michael Facemire

    Media and vendor boasts of "world-changing technology" have propelled chatbots toward the peak of inflated expectations. Fear of missing the "next big thing" is pushing digital business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Augmented Reality: Emerging Tools To Explore

    Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come
    July 5, 2016 | Julie A. Ask, Laura Naparstek

    In 2016, the app-based game Pokémon Go inspired consumers to adopt AR experiences on their smartphones, forcing enterprises to ask, "Should I leverage the rising popularity of AR in my own mobile...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Messaging: Catalyst And Core Channel For Commerce

    eBusiness Pros Must Master The Art Of Micro Moments To Engage Customers Effectively
    May 23, 2016 | Julie A. Ask, Nicole Dvorak

    Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 European Mobile Banking Functionality Benchmark

    CaixaBank Tops Our Review Of European Banks' Mobile Banking Services
    May 20, 2016 | Aurelie L'Hostis

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of 11 of the largest retail banks in Europe. While all the banks have made improvements over...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Continues To Offer The Most Extensive Functionality
    May 18, 2016 | Aurelie L'Hostis, Alex Causey

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of six of the largest retail banks in the UK. It's intended to help digital banking strategy...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises
    February 25, 2015 | Adam Silverman, Julie A. Ask

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Technologies That Drive Sales

    Tools That Deliver On Mobile And Increase Customer Value
    February 11, 2015 | Julie A. Ask, Jeffrey S. Hammond

    New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Mandate For eBusiness Professionals

    February 11, 2015 | Julie A. Ask

    Mobile offers eBusiness and channel strategy professionals the opportunity to engage with consumers at every step of their purchasing journey, from upper-funnel demand generation through...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Leveraging Location Data In Retail Requires Contextual Privacy

    Missteps Can Generate Bad Publicity And Alienate Customers
    October 29, 2014 | Adam Silverman, Fatemeh Khatibloo

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eBusiness teams have leveraged for over a decade with web analytics and online measurement technologies. New...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executing End-To-End Mobile Services

    October 17, 2014 | Julie A. Ask

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken once...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create Mobile Moments With Messaging

    A Guide To Using Mobile Messaging To Engage Customers
    October 1, 2014 | Julie A. Ask, Douglas Roberge

    Mobile moments are the new competitive battleground. Mobile messaging creates mobile moments, or the ability to serve your customers proactively in their moment of need. Mobile messaging improves...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots
    August 11, 2014 | Adam Silverman

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix
    July 30, 2014 | Julie A. Ask, Douglas Roberge

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2014 Global Mobile Banking Functionality Benchmark

    Garanti Tops Our Review Of Global Banks' Mobile Services
    July 17, 2014 | Peter Wannemacher, Stephen Walker

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of 32 large retail banks in Western Europe, North America, and Australia. In general, the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Life360 Wins In Family Mobile Moments

    Use The IDEA Framework To Evolve Mobile Services From Apps To Platforms
    July 1, 2014 | Julie A. Ask

    Mobile can transform product and service experiences. With the adoption of smartphones, customers expect immediate access to relevant information or services when they reach for their phones in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building Mobile Services? Location Matters

    Intelligent Location Enables Smart Consumer Engagement
    June 23, 2014 | Julie A. Ask

    Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals must...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2014 UK Mobile Banking Functionality Benchmark

    Barclays Tops Our Review Of UK Banks' Mobile Services
    June 23, 2014 | Stephen Walker

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking services of the seven largest retail banks and building societies in the UK on more than 35...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
    March 12, 2014 | Adam Silverman

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Messaging Vendor Overview

    Making Smart Decisions To Support Your Business Needs
    October 23, 2013 | Julie A. Ask

    This report is a mobile messaging vendor overview designed to provide a framework for narrowing the list of potential vendors that are well suited to meet the needs of your business. Rather than an...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Getting Mobile Right With Mobility POST

    A Methodical Approach To Building Your Mobile Phone, Tablet, And Wearables Strategies
    May 24, 2013 | Julie A. Ask

    Back in 2009, Forrester created the first version of mobile POST — a methodology to help our clients create mobile strategies that align well with the mobile sophistication of their customer base...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2013 UK Mobile Banking Functionality Rankings

    Forrester Evaluates Mobile Banking At The Four Largest UK Banks
    April 25, 2013 | Stephen Walker

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2013 US Mobile Banking Functionality Rankings

    Forrester Evaluates The Four Largest Banks' Retail Mobile Offerings
    April 25, 2013 | Peter Wannemacher

    With customer expectations rising and substantial business at stake, digital banking strategy teams know they need to keep improving their mobile services. This is one of three reports that detail...