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  • For B2C Marketing Professionals

    Report

    Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to...

  • For B2C Marketing Professionals

    Report

    Report Forrester's Global Business Technograhics® Networks And Telecommunications Survey, 2016: Overview

    A Business Technographics Presentation
    August 17, 2016 | Tyler McDaniel

    This report is our overview of networking and telecommunications priorities, adoption, drivers, and challenges based on Forrester’s Global Business Technographics Networks And Telecommunications...

  • For B2C Marketing Professionals

    Report

    Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • For B2C Marketing Professionals

    Report

    Report Brief: Fuel Contextual Marketing With Location Data

    Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing
    November 24, 2015 | Thomas Husson

    Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...

  • For Marketing Leadership Professionals

    Report

    Report Intelligent Agents Are Changing The Nature Of Online Search

    ForecastView Document
    November 20, 2014 | Carmine G. Lengua, Jr.

    As online search is becoming more prevalent — and more local — a new class of applications known as intelligent agents (IAs) promise to make discovering and acting on information more convenient...

  • For Marketing Leadership Professionals

    Report

    Report The App Engagement Index

    Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps
    November 10, 2014 | Nicole Dvorak

    In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

  • For Marketing Leadership Professionals

    Report

    Report Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype
    July 31, 2014 | Thomas Husson

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality,...

  • For Marketing Leadership Professionals

    Report

    Report Quick Take: AT&T Buys DirecTV To Launch Its Digital Platform Ambitions

    Satellite TV Is A Key Building Block For AT&T's Ubiquitous Broadband Connectivity Future
    May 21, 2014 | Jim Nail

    AT&T is buying satellite TV provider DirecTV for $49 billion. But there is more to the deal than the classic case of maturing businesses seeking efficiency and revenue growth through consolidation....

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Interactive Marketing Forecast By Industry, 2013 To 2018 (US)

    ForecastView Spreadsheet
    November 20, 2013 | Niki Scevak

    Breaks out company spending on interactive marketing segmented by 12 industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid...

  • For Marketing Leadership Professionals

    Report

    Report Push Mobile Engagement To The Next Level

    Integrate Push Notifications Into Your Marketing Approach
    October 17, 2013 | Thomas Husson

    Push notifications make the most of mobile marketing's unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the point...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Pay TV Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet
    October 9, 2013 | Jeff Wray

    TV households by subscription service, including cable, satellite, telco, and free/online TV as well as DVR households by service. Also includes online pay TV households that pay for an online TV...

  • For Marketing Leadership Professionals

    Report

    Report Location-Predictive Marketing

    Predict Consumers' Future Locations And Needs
    June 27, 2013 | James McDavid

    Location-based marketing is maturing. Marketers are comfortable with the two established dynamics of the practice: Either consumers voluntarily offer them their location data by "checking in" or...

  • For Marketing Leadership Professionals

    Report

    Report 2013 Mobile Trends For Marketers

    Multiyear Strategies And Larger Investments Define This Year
    February 13, 2013 | Thomas Husson, Julie A. Ask

    With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 5, 2012 | Niki Scevak

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Online Access Forecast -- Broadband, 2012 To 2017 (US)

    ForecastView Spreadsheet
    October 5, 2012 | Jeff Wray

    Forecasts broadband households by platform (DSL, cable, fiber, satellite, and other) as well as broadband users. Includes number of broadband households with bundled service packages. Includes...

  • For Marketing Leadership Professionals

    Report

    Report Location-Based Features Are Still New For Consumers

    Forrester Technographics® Digital Consumer Community Report, June 2012
    August 16, 2012 | Lindsey Colella

    Almost everyone has a social media account these days. However, consumers are only just starting to use interactive features like checking in, and exchanges with brands via social media are still...

  • For Marketing Leadership Professionals

    Report

    Report Best Practices: How To Implement A Mobile Product And Service Road Map

    July 19, 2012 | Thomas Husson

    After jumping on the iPhone and Android app bandwagons, some global brands are beginning to realize that participating in the fragmented world of mobile comes at a high cost. Mixing the right...

  • For Marketing Leadership Professionals

    Report

    Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • For Marketing Leadership Professionals

    Report

    Report The Mobile Application Life Cycle

    Refine Your App Strategy In Anticipation Of The Second Wave
    May 18, 2012 | Thomas Husson

    The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet
    May 7, 2012 | Michael O'Grady

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    April 30, 2012 | Michael O'Grady

    Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

  • For Marketing Leadership Professionals

    Report

    Report Under The Hood Of Mobile Marketing: Location-Based Marketing

    Making Marketing Content Relevant To Where People Are
    April 12, 2012 | Anthony Mullen

    As marketers step up their mobile marketing efforts, Forrester clients are asking more and more questions about it, and one of the most important facets of the opportunity is location-based...

  • For Marketing Leadership Professionals

    Report

    Report Trial NFC To Connect The Real World With Mobile

    The Time Is Right To Test Hyperlocal Near Field Communication (NFC)
    February 28, 2012 | Anthony Mullen

    Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure...

  • For Marketing Leadership Professionals

    Report

    Report Forrester Research Pay TV Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    December 29, 2011 | Michael O'Grady

    TV households by subscription service and digital TV households with DVR households by service. Includes historical data going back to 2000 plus a five-year forecast.

  • For Marketing Leadership Professionals

    Report

    Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....