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  • For Customer Experience Professionals

    Report

    Report The India Customer Experience Index, 2016

    The Customer Experience Of Brands In India Improves, But More Remains To Be Done
    November 2, 2016 | Amit Bhatia

    As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...

  • For Customer Experience Professionals

    Report

    Report Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services
    January 23, 2013 | Tony Costa

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of Mobile Messaging

    eBusiness Professionals Must Prepare For New Messaging Paradigms
    August 15, 2012 | Julie A. Ask

    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

  • For Application Development & Delivery Professionals

    Report

    Report Design Mobile Apps From The Outside In

    Policy And Procedures: The Mobile App Development Playbook
    August 7, 2012 | Mike Gualtieri

    This report outlines best practices in mobile app design that application development & delivery professionals can use to design great mobile apps. Customer expectations for mobile apps have never...

  • For Marketing Leadership Professionals

    Report

    Report Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile
    December 15, 2011 | Thomas Husson

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016....

  • For Marketing Leadership Professionals

    Report

    Report UK Telecom Operators Join Forces To Fight Market Disruption

    Product Strategists Should Employ Joint Ventures To Avoid Irrelevance
    July 5, 2011 | Thomas Husson

    On June 16, 2011, the main UK telecom operators — Everything Everywhere, Telefónica UK, and Vodafone — announced they would form a mobile marketing and payments joint venture. This is neither the...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Personal Device Momentum Will Challenge Traditional Mobile Sourcing Strategies

    An Empowered Report
    April 11, 2011 | Brownlee Thomas, Ph.D.

    A growing number of workers own personal smartphones that they might want to use for work. However, IT support costs and security implications for personal mobile devices connected to the corporate...

  • For CIO Professionals

    Report

    Report Kenya IT Opportunity 2010

    February 15, 2011 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Uganda IT Opportunity 2010

    February 15, 2011 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Uganda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Ethiopia IT Opportunity 2010

    February 15, 2011 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Ethiopia, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For Marketing Leadership Professionals

    Report

    Report Verizon iPhone Sets The Battleground For iPhone 5

    Product Strategists Face A New Competitive Landscape
    January 11, 2011 | Charles S. Golvin

    Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the...

  • For CIO Professionals

    Report

    Report US And Global IT Market Outlook: Q3 2010

    We Forecast Slower But Still-Robust 7% To 8% Growth
    October 15, 2010 | Andrew Bartels

    US economic growth is falling short of our already modest expectations and will expand at a snail's pace of less than 2.5% for real GDP in 2010 (avoiding a double-dip recession. As a result, we...

  • For CIO Professionals

    Report

    Report The Age Of Computing Diversity

    The ICT Industry Is Broadening Out From The Wintel Monoculture
    September 16, 2010 | Frank E. Gillett

    The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

  • For Marketing Leadership Professionals

    Report

    Report Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software
    September 1, 2010 | Charles S. Golvin

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

  • For CIO Professionals

    Report

    Report Oman Market Take 2010

    March 1, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the Middle Eastern country of Oman, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key...

  • For CIO Professionals

    Report

    Report Oman Market Take 2010 Data Tables

    March 1, 2010 | James Erickson

    These are the data tables for the report, "Oman Market Take 2010." The report highlights the dynamics of the IT market in the Middle Eastern country of Oman, discusses the economic conditions...

  • For CIO Professionals

    Report

    Report Kuwait Market Take 2010

    March 1, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the Middle Eastern country of Kuwait, discusses the economic conditions prevailing in the country, and provides a systematic analysis of...

  • For CIO Professionals

    Report

    Report Kuwait Market Take 2010 Data Tables

    March 1, 2010 | James Erickson

    These are the data tables for the report, "Kuwait IT Opportunity 2010." The report highlights the dynamics of the IT market in the Middle Eastern country of Kuwait, discusses the economic...

  • For Marketing Leadership Professionals

    Report

    Report Mobile World Congress 2010: Welcome To Nontelecom Players!

    February 25, 2010 | Thomas Husson

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants....

  • For CIO Professionals

    Report

    Report Rwanda IT Opportunity 2010

    February 15, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Rwanda, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For Infrastructure & Operations Professionals

    Report

    Report Enterprise Smartphone Platforms And Usage

    January 13, 2010 | Chris Silva

    iPhone users are a mobile lot, relying on their devices for much. However, Forrester’s data shows that 75% of email from users of Apple smartphones still happens at their desk. The smartphone...

  • For CIO Professionals

    Report

    Report Angola IT Opportunity 2010

    January 10, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Angola, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Nigeria IT Opportunity 2010

    January 10, 2010 | James Erickson

    This document highlights the dynamics of the IT market in the African country of Nigeria, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT...

  • For CIO Professionals

    Report

    Report Angola IT Opportunity 2010 Data Tables

    January 10, 2010 | James Erickson

    These are the data tables for the report, "Angola IT Opportunity 2010." The report highlights the dynamics of the IT market in the African country of Angola, discusses the economic conditions...

  • For CIO Professionals

    Report

    Report Egypt IT Opportunity 2010

    January 1, 2010 | James Erickson

    This document highlights the dynamics of the IT market in Egypt, discusses the economic conditions prevailing in the country, and provides a systematic analysis of key IT market opportunities for...