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• Report How Customer Experience Drives Business Growth, 2018

  The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

  September 21, 2018 | Maxie Schmidt-Subramanian, Laura Garvin Tramm

  Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth...

• Report How To Choose A Mobile Messaging Vendor

  April 10, 2017 | Julie A. Ask, Michael Facemire, Laura Naparstek

  Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

• Report The India Customer Experience Index, 2016

  The Customer Experience Of Brands In India Improves, But More Remains To Be Done

  November 2, 2016 | Amit Bhatia

  As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural...