3 results in Reports
Sort by:
  • Telecommunications Services
  • James L. McQuivey

Search Results

  • For CMO Professionals


    Report Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom
    April 14, 2015 | James L. McQuivey

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

  • For CMO Professionals


    Report Cable À La Carte Pricing Creates More Problems Than It Solves

    Strict À La Carte Will Confuse Consumers And Fail To Achieve Desired Outcomes
    June 4, 2007 | James L. McQuivey

    In late April, FCC Chairman Kevin J. Martin trumpeted one of his favorite ideas: à la carte cable pricing, wherein consumers choose which cable channels they want rather than accepting the bundles...

  • For Marketing Leadership Professionals


    Report The State Of US TV Service Use And Switching, 2006

    May 22, 2007 | James L. McQuivey

    The transition from analog to digital TV service is still underway, and telcos like Verizon and AT&T are trying to grab market share from incumbent cable and satellite providers. Which consumers...

Content categories

Refine your results


Primary Role

Market Imperatives