4 results in Reports
Sort by:
Refine
  • Telecommunications Services
  • J. P. Gownder

Search Results

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Using Technology To Drive In-Store Customer Engagement

    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences
    April 24, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

  • For Marketing Leadership Professionals

    Report

    Report Case Study: Nike+ GPS iPhone App Enhances The Running Experience

    An Empowered Report: Nike Creates A Location-Aware Mobile Experience
    October 5, 2010 | J. P. Gownder, Seth Fowler

    Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

  • For Marketing Leadership Professionals

    Report

    Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

  • For Customer Insights Professionals

    Report

    Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...

Content categories

Refine your results

Industry

Primary Role

Topics

Methodology

Region