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  • Webinar The Top Insurance Technology Trends To Watch In 2019

    Tuesday, February 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ellen Carney

    Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

  • Webinar Balance Short- And Long-Term Objectives To Drive Business Growth

    Tuesday, January 29, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Tina Moffett

    Companies that are hyperfocused on short-term revenue objectives run the risk of devaluing long-term business growth. Taking a balanced view of how marketing drives short- and long-term objectives...

  • Webinar Choose The Right Integration Solution For Your Digital Transformation

    Using The Forrester Wave™
    Thursday, January 24, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Henry Peyret

    For several industries, integration is becoming a foundational strategic investment to support the pace of digital transformation (DT). Integration technologies are supporting all the four major DT...

  • Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

    Wednesday, January 23, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Dipanjan Chatterjee

    Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...

  • Webinar Small Business Banking Customers: Five Things You Should Know

    Wednesday, January 16, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Peter Wannemacher

    Bank executives and digital leaders are tasked with finding new and better ways to win, serve, and retain small business clients, yet for more than a decade there has been a dearth of innovation in...

  • Webinar Predictions 2019: B2B Marketing And Sales

    Wednesday, January 16, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Laura Ramos, Lori Wizdo, Steven Casey

    As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human...

  • Webinar Creative Advertising Technology: The Most Important Adtech You've Never Heard Of

    Using The Forrester Wave™
    Tuesday, January 15, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Susan Bidel, Joanna O'Connell

    William Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an...

  • Webinar 2019 Customer Experience Predictions: CX Under Fire!

    Thursday, January 10, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Harley Manning

    Customers expect their experiences to keep getting better. The trouble is, they haven’t — or at least not enough to keep up with those rising expectations. This situation has been going...

  • Webinar Predictions 2019: B2C Marketing

    Wednesday, January 9, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brigitte Majewski, Jessica Liu

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preferences and privacy taking center stage in 2018, B2C...

  • Webinar 2019 Priorities: Embracing Digital In Wealth Management To Remain Relevant

    Wednesday, January 9, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Vijay Raghavan, Oliwia Berdak

    Multiple forces and innovations are changing how customers globally manage and invest their money. Powered by digital technology, the wealth management industry is transforming to meet the...

  • Webinar Beware Of And Prepare For The Coming Data Integrity Crisis

    Tuesday, January 8, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jeff Pollard, Joseph Blankenship, Trevor Lyness

    Companies are increasingly relying on data and automated decision making to transform their business. This, however, means that the impact of a data integrity attack – where an attacker...

  • Webinar Media Predictions 2019

    Tuesday, January 8, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Collin Colburn

    The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...

  • Webinar Predictions 2019: Customer Service And Sales

    Monday, January 7, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Tom Kaneshige, Kate Leggett, Art Schoeller

    For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has reduced headcount in the back office, it’s a...

  • Webinar Outlook 2019: State Of Retail Payments

    Thursday, December 20, 2018, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brendan Miller

    This webinar details the results of “The State Of Retail Payments,” a biennial study by the National Retail Federation and Forrester that profiles US enterprise retailers’...

  • Webinar The Psychology Of Points

    Tuesday, December 18, 2018, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Emily Collins, Anjali Lai

    Brands across industries invest millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of...

  • Webinar CIO Predictions 2019: A Year Of Rebuilding Foundations And Driving Measured Innovation

    Thursday, December 13, 2018, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs who can take advantage of this opportunity will strengthen their position in the...

  • Webinar Outlook 2019: The State Of The US Retail Shopper

    Thursday, December 13, 2018, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brendan Miller

    Despite the dramatic October downturn in the stock market, confident consumers are driving US retail spending upward, but retailers face urgent pressure to evolve — or they will lose market...

  • Report ForecastView Global eCommerce Snapshot

    ForecastView Infographic
    December 12, 2018 | Susan Wu

    While consumers spend $1.7 trillion online globally today, that spend and its anticipated growth vary by country and product. CPG manufacturers, retailers, and logistics firms want to know where to...

  • Blog Get Ready For Edge Computing’s Rise In 2019

    December 12, 2018

    Every company needs edge computing on its technology road map starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up...

  • Report Disruptive Innovations Are Happening In Every Industry

    If Farmers Can Innovate, So Can You
    December 12, 2018 | James Staten, Michele Pelino

    Every company is facing future digital disruption from peers and new market entrants that are leveraging technology chains to deliver disruptive new market innovations. Even old school industries...

  • Report How To Measure Social Programs

    Performance Management: The Social Marketing Playbook
    December 12, 2018 | Melissa Parrish, Jessica Liu

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...

  • Report The State Of The Digital Store

    Landscape: The Digital Store Playbook
    December 12, 2018 | Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead...

  • Report Make Room For The Autonomous Edge In Your IoT Strategy

    Understand The Different Types Of Edge And How They'll Shape Your IoT Initiatives
    December 12, 2018 | Paul Miller

    "The edge" is important in internet of things (IoT) deployments, but different domains (and vendors) offer contradictory explanations for what it is and why it demands your attention. This report...

  • Report Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook
    December 12, 2018 | Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed up their progress to remain competitive and catch up with insights-driven businesses. Many firms are stymied by the breadth and depth of...

  • Report Take The Measure Of Your L2RM Maturity

    Assessment: The Lead-To-Revenue Marketing Playbook
    December 12, 2018 | Lori Wizdo

    To help you assess the maturity of your lead-to-revenue marketing (L2RM) program, we've developed an assessment framework, comprising 20 criteria across five competencies — strategy, structure,...

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