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  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Innovate Around The Death Of Net Neutrality

    With Internet Providers Free To Build Slow And Fast Lanes, Design Around Cost And Bandwidth Uncertainty

    The US Federal Communications Commission (FCC) has repealed the 2015 regulations requiring equal treatment for all internet traffic, commonly known as net neutrality. If they choose, carriers can...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For CIO Professionals

    Report

    Report Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

    Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
    March 17, 2017 | Dan Bieler

    Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects...

  • For CIO Professionals

    Report

    Report Australian Tech Market Outlook For 2017 To 2018

    CIOs Transform Their Tech Teams For The Age Of The Customer
    January 24, 2017 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2017 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For CIO Professionals

    Report

    Report Case Study: Singtel Group's CIO Initiates A Customer-Obsessed Operating Model

    Transform Six Operational Levers To Make Tech Management A Trusted Business Partner
    January 3, 2017 | Dane Anderson

    CIOs know that they must adapt their role to one of a trusted, strategic business partner, but most struggle to move from the what to the how. In 2012, Singtel, a leading communications group in...

  • For CIO Professionals

    Report

    Report Asia Pacific Tech Market Outlook For 2016 To 2017

    Moderate Regional Growth, With Wide Divergences Between Major Countries
    February 3, 2016 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific (APAC) region face a wide range of tech market outlooks, depending on which countries they operate in and what tech products and services they intend to buy in 2016 and...

  • For CIO Professionals

    Report

    Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • For CIO Professionals

    Report

    Report Brief: Digital Reinvention Is The Key To Future Growth

    CIOs Can Learn From Telstra's Attempts To Renew Its Core Business While Innovating In Market Adjacencies

    Telstra is betting big on its ability to transform itself by renewing its core business operations and capabilities while simultaneously embracing new growth opportunities. This need for digital...

  • For CIO Professionals

    Report

    Report 2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within
    October 9, 2015 | Andrew Bartels

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

  • For CIO Professionals

    Report

    Report 2015 To 2016 Latin American Tech Market Update

    Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico
    September 14, 2015 | Andrew Bartels

    Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

  • For CIO Professionals

    Report

    Report The Midyear Global Tech Market Outlook For 2015 To 2016

    Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
    August 31, 2015 | Andrew Bartels

    At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Gauging The Impact Of Heuristic Automation On Service Delivery

    August 19, 2015 | Bill Martorelli, Jean-Pierre Garbani, Wolfgang Benkel

    After percolating for several years, activity among service providers pursuing advanced automation capabilities has accelerated recently. Suppliers including Wipro and Tata Consultancy Services...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation
    August 17, 2015 | Clay Richardson

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook, 2015 To 2016

    A Modest Improvement, Shadowed By A Strong Dollar
    August 10, 2015 | Andrew Bartels

    CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided...

  • For CMO Professionals

    Report

    Report Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom
    April 14, 2015 | James L. McQuivey

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Tata Communications Makes Network Connectivity Predictable

    Deterministic Routing Enables Business Agility
    February 23, 2015 | Clement Teo

    Cloud services give infrastructure and operations (I&O) professionals flexible new options. They also pose new challenges — such as network latency, network availability, and application assurance...

  • For CMO Professionals

    Report

    Report Wireless Brands Fail To Connect With Consumers

    Technographics® TRUE Brand Compass: Wireless
    January 8, 2015 | Tracy Stokes

    Wireless brands have traditionally locked in customers with long contracts. But the market is changing as brands like T-Mobile blow up these traditional business models to put the control in the...

  • For CIO Professionals

    Report

    Report Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms
    November 14, 2014 | Dan Bieler

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage...

  • For Customer Insights Professionals

    Report

    Report Leverage Contextual Privacy To Create Better Location Engagement

    October 29, 2014 | Fatemeh Khatibloo, Adam Silverman

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online...

  • For Infrastructure & Operations Professionals

    Report

    Report The Dynamics Of China's Private Cloud Market

    More Adoption Is Expected To Enable Business Transformation
    October 24, 2014 | Frank Liu

    Infrastructure and operations (I&O) professionals in China face a difficult task: optimizing their firm's infrastructure to support business transformation in the age of the customer. I&O pros must...

  • For CIO Professionals

    Report

    Report US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?

    October 22, 2014 | Andrew Bartels

    Forrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech...

  • For CIO Professionals

    Report

    Report US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth
    October 22, 2014 | Andrew Bartels

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

  • For CIO Professionals

    Report

    Report Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending
    October 14, 2014 | Andrew Bartels

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

  • For Application Development & Delivery Professionals

    Report

    Report Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services
    September 23, 2014 | Philipp Karcher

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Case Study: Driving Toward Communications Sourcing Excellence

    How Formula One Teams Get High Performance Out Of Their Service Providers
    April 30, 2014 | Clement Teo

    Sourcing and vendor management (SVM) professionals in most organizations must envy their counterparts working on Formula One (F1) teams. Not only do they have a highly specified network, but they...