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  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    August 31, 2016 | Rowan Curran

    Mobile handsets and embedded software in IoT devices are causing a proliferation in the sources and speed for capturing location. Location awareness is just the first step, and today top companies...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Spatial Analysis And Location Intelligence, Q2 2016

    Get Ahead Of The Competition By Locating Spatial Opportunities
    June 2, 2016 | Rowan Curran

    The collection, analysis, and use of spatial data go far beyond the traditional geographic information system (GIS). Enterprises in industries from healthcare to retail to mining use location...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 European Mobile Banking Functionality Benchmark

    CaixaBank Tops Our Review Of European Banks' Mobile Banking Services
    May 20, 2016 | Aurelie L'Hostis

    This report explores the best practices we've uncovered by reviewing the mobile banking functionality of 11 of the largest retail banks in Europe. While all the banks have made improvements over...

  • For Customer Insights Professionals

    Report

    Report Drive Intelligent Customer Interactions With Spatial Analytics

    February 2, 2016 | James McCormick, Rowan Curran

    The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

  • For Application Development & Delivery Professionals

    Report

    Report Spatial Data Provides The Context For Better Customer Experience

    February 2, 2016 | Rowan Curran, James McCormick

    Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior...

  • For Customer Insights Professionals

    Report

    Report Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them
    January 29, 2016 | Fatemeh Khatibloo

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

  • For CIO Professionals

    Report

    Report 2016 Tech Budget Benchmarks

    What You Need To Know About What Your Industry Peers Are Spending On Business And Information Technologies
    January 21, 2016 | Andrew Bartels

    Every year, CIOs look for tech budget benchmarks to defend tech spending levels to business partners and to help determine where their firm may be overspending or underspending on technology. In...

  • For CIO Professionals

    Report

    Report The Midyear Global Tech Market Outlook For 2015 To 2016

    Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
    August 31, 2015 | Andrew Bartels

    At the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending
    February 10, 2015 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...