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  • Report Mobile Edge Computing Will Be Critical For Internet-Of-Things Success

    Computing At The Edge Of The Mobile Network Will Frame Your IoT-Enabled Customer Experiences
    June 7, 2016 | Dan Bieler

    As products and services based on the internet of things (IoT) continue to thrive, so does the reliance on the underlying network infrastructures to drive business success. Most IoT assets will be...

  • Report The Top Technologies Driving The Mobile Mind Shift

    Great Mobile Moments Leverage New Mobile Technologies
    August 20, 2015 | Dan Bieler

    CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most...

  • Report Quick Take: Nokia Takes Over Alcatel-Lucent

    Age-Of-The-Customer Dynamics Drive Consolidation Of Traditional Network Solution Vendors
    April 16, 2015 | Dan Bieler

    Nokia and Alcatel-Lucent entered into a memorandum of understanding under which Nokia will make an offer for Alcatel-Lucent in an all-share transaction that values Alcatel-Lucent at €15.6 billion....

  • Report Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms
    November 14, 2014 | Dan Bieler

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage...

  • Report Voice And Messaging Are Not Dead

    Prepare For The Implications Of Over-The-Top Communications
    January 16, 2013 | Dan Bieler

    Telecom carriers' core revenue base, voice and messaging, is under attack from the over-the-top (OTT) business model. Given the financial importance of voice and messaging revenues for carriers,...

  • Report Computing Futures 2016: How Hardware Advances Will Shift Vendor Prospects

    CPUs, Disks, Sensors, And Displays Change Dramatically In The Next Five Years
    August 24, 2011 | Frank E. Gillett

    Hardware innovation will continue to roil the tech ecosystem through 2016, forcing vendor strategists at software and services firms to adjust continuously to new hardware capabilities, plus the...

  • Report AT&T's Acquisition Of T-Mobile USA Dramatically Consolidates The US Wireless Market

    AT&T Reclaims No. 1 Position
    March 23, 2011 | Michele Pelino

    AT&T announced plans to purchase T-Mobile USA from Deutsche Telekom for $39 billion in cash and stock. If regulators approve the deal, AT&T will be the largest wireless carrier in the US, leaping...

  • Report AT&T Leaps Back To The Top With T-Mobile Buy

    Device And App Product Strategists Must Scale Up To Keep Up
    March 22, 2011 | Charles S. Golvin

    Consumer product strategists throughout the broader wireless ecosystem are waking up to a potentially radical shift in the industry landscape as AT&T announces its plan to reclaim the top spot in...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report 2011 Mobile Trends

    January 24, 2011 | Thomas Husson, Julie A. Ask

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

  • Report Managing Mobile Complexity

    Demand For Enterprise Mobility Solutions Creates Vendor Opportunities
    October 28, 2010 | Michele Pelino

    Enterprise mobility momentum remains a hot area of opportunity for vendors. Enterprises are prioritizing mobility initiatives as a key strategic focus, expanding the use of smartphone devices, and...

  • Report How eBusiness Can Help In-Flight Wi-Fi Adoption Take Off

    October 12, 2010 | Henry H. Harteveldt, Elizabeth Stark

    In-flight Wi-Fi has officially arrived, with more than 1,000 jets now equipped with wireless Internet technology. Forrester data reveals that 20% of US online business passengers have used...

  • Report Western European Wireless Data Forecast, 2010 To 2015

    It's Time To Build Product Strategy Around The Person, Not A Device
    September 29, 2010 | Ian Fogg

    The Internet is no longer the Internet we once knew; there's no longer a single way in which consumers connect to it. Already, there are more than 22 million mobile broadband connections in Western...

  • Report A Rebirth Of Competition In Mobile Connections

    Product Strategists Gain Flexibility But Face Increased Complexity
    September 20, 2010 | Charles S. Golvin

    While the US mobile market is fiercely competitive, unlike the fixed line market, the past decade has seen significant consolidation; today, the top four operators hold five in six subscriptions....

  • Report Predictions 2010: Enterprise Mobility Accelerates Again

    December 18, 2009 | Michele Pelino

    In 2009, most companies reduced new technology investments in response to the uncertain global economic recession. However, the enterprise mobility picture was more positive as many firms continued...

  • Report US Portable Media Player Forecast, 2009 To 2014

    October 21, 2009 | Sonal Gandhi

    The recession and cannibalization by phones are among the factors contributing to the slowing of the dedicated media player market. Forrester expects unit sales to grow at a compound annual growth...

  • Report Why Mobile's Time Has Come

    Consumer-Facing Firms Must Develop, Or Revive, Their Mobile Strategies
    July 21, 2009 | Ian Fogg

    Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market...

  • Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

  • Report Delivering The Holy Grail Of Ubiquitous Broadband

    Consumer Adoption Of Outside-The-Home Broadband Will Grow Rapidly Through 2013
    April 8, 2009 | Doug Williams

    Mobile operators' cellular data access plans are no longer reserved for road-warrior business travelers and super-connected individuals, as consumers are increasingly interested in obtaining...

  • Report Inquiry Insights: Enterprise Mobility, Q1 2009

    April 8, 2009 | Michele Pelino

    Each year, Forrester receives more than 20,000 inquiries on a variety of topics that provide insight into the key issues and challenges facing our clients. During the past two years, the number of...

  • Report Why Operators Should Offer PC-Phone Mobile Broadband Tethering Now

    Consumer Broadband Portfolio Strategies Must Adapt To The Downturn
    March 6, 2009 | Ian Fogg

    The recession is causing consumer product strategy professionals responsible for mobile broadband to re-evaluate their mobile broadband portfolio strategy. Due to its immaturity, the mobile...

  • Report India IT Predictions 2009

    January 27, 2009 | Manish Bahl

    This document provides vendor strategists with an overview of the India IT market predictions for 2009. Our research points at a positive outlook for the India IT market, despite the slowdown in...

  • Report On-The-Go Broadband, 2008 To 2013

    Small Screen Will Deliver Critical Mass Interactive Audience In 2010
    January 20, 2009 | David Card

    Road warriors with laptops can already tap into Wi-Fi hotspots and other broadband networks for rich Internet-delivered experiences. Meanwhile, US mobile phone users are only just beginning to do...

  • Report 3G To Unlock Enormous IT Opportunities In India

    January 12, 2009 | Dane Anderson

    This document presents a perspective about the need, timing, and launch of third-generation (3G) mobile telephony in India and its likely impact on the IT market for vendor strategists. This report...

  • Report Forecast Overview For The Consumer Product Strategy Professional

    The Collection Of 2008 Forrester Forecasts Relevant To This Role
    December 8, 2008 | Michelle de Lussanet

    This is a collection of the forecasts that Forrester created in 2008 that are pertinent to consumer product strategy professionals. We list forecast reports relating to product-relevant topics...

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