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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Geopolitical Disruption Demands Local Trust

    CMOs At Global Brands Must Pivot To Truly Multilocal Operations
    February 11, 2021 | Thomas Husson

    Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

  • Report Your Global Martech Stack Won't Cut It In China

    Assemble A Local Martech Stack To Support Your Marketing Strategy In China
    April 7, 2020 | Xiaofeng Wang

    Global marketers struggle to adapt to the unique and fast-changing digital ecosystem in China. Many of their global marketing technology (martech) vendors either lack a business presence in the...

  • Report Forrester's Guide To Vendor Localization Strategy In China

    A Local Vendor Checklist For Doing Business In China In The Face Of The Trade War
    February 21, 2020 | Charlie Dai, Danny Mu

    The ongoing trade war between the US and China and the slowdown of the latter's economy are challenging the adoption of foreign products and services for both Chinese firms — especially government...

  • Report Seven Must-Haves For Successful Website Localization

    October 15, 2019 | Lily Varon

    Online retailers spend millions of dollars expanding into global markets. Many digital business strategy professionals think they're done localizing their websites once they've translated the text...

  • Report Create Your Global eCommerce Road Map

    Invest Locally To Compete Globally
    October 11, 2019 | Lily Varon

    Digital business professionals with a global initiative often understand the opportunity in front of them but may be unsure of how to capitalize on it. This report helps them create a strategic...

  • Report A Guide To Marketing Into China

    Stop Seeking Chinese Equivalents Of Western Marketing Approaches
    May 8, 2019 | Xiaofeng Wang

    China is increasingly important to global marketers, as it is expected to become the world's largest consumer market in 2019. However, many foreign brands are struggling to keep pace with more...

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