Search Results
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Report Walled Garden No More: Digital China Goes Global
Southeast Asia Is The Beachhead Of China's Global Digital Expansion
April 2, 2018 | Xiaofeng WangChina is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...
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Report Build A Loyalty Strategy With Global Appeal
We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...
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Report Forrester Readiness Index: Digital Marketing, 2017
ForecastView Document
The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...
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Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific
EMSS Vendors Have Varying Presences And Localization Strategies In The Region
October 3, 2017 | Xiaofeng WangMore B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...
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Report Close The Global Digital Marketing Gap
Why And How Global Marketers Must Localize Their Digital Marketing Approach
September 6, 2017 | Thomas HussonGlobal marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing...
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Report Vendor Landscape: Language Services And Translation Management Vendors
The Rise Of Innovative Technologies In The Content Localization Market
Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...
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Report Elevate Loyalty Strategies With Digital Ecosystems
Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
July 17, 2017 | Xiaofeng WangEmpowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...
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Report Making The Case To Go Global
Globalization Plans Must Accurately Reflect The Opportunity And Risk
February 23, 2017 | Lily VaronAs eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...
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Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence
February 17, 2017 | Samantha Ngo, Cinny LittleB2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...