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• Report Walled Garden No More: Digital China Goes Global

  Southeast Asia Is The Beachhead Of China's Global Digital Expansion

  April 2, 2018 | Xiaofeng Wang

  China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...

• Report Build A Loyalty Strategy With Global Appeal

  December 12, 2017 | Emily Collins, Arleen Chien

  We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...

• Report Forrester Readiness Index: Digital Marketing, 2017

  ForecastView Document

  November 6, 2017 | Brandon Verblow, Sanjeev Kumar

  The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

• Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

  EMSS Vendors Have Varying Presences And Localization Strategies In The Region

  October 3, 2017 | Xiaofeng Wang

  More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

• Report Close The Global Digital Marketing Gap

  Why And How Global Marketers Must Localize Their Digital Marketing Approach

  September 6, 2017 | Thomas Husson

  Global marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing...

• Report Vendor Landscape: Language Services And Translation Management Vendors

  The Rise Of Innovative Technologies In The Content Localization Market

  September 5, 2017 | Lily Varon, Mark Grannan, Claudia Tajima

  Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...

• Report Elevate Loyalty Strategies With Digital Ecosystems

  Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs

  July 17, 2017 | Xiaofeng Wang

  Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...

• Report Making The Case To Go Global

  Globalization Plans Must Accurately Reflect The Opportunity And Risk

  February 23, 2017 | Lily Varon

  As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

• Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence

  February 17, 2017 | Samantha Ngo, Cinny Little

  B2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...

• Report How Digital Leaders Succeed In India

  Low Levels Of Digital Maturity Require Digital Firms To Work Extra Hard For Success

  January 13, 2017 | Ashutosh Sharma

  The fastest-growing economy in the world, with its rising wealth and disposable income, is an attractive eBusiness market for global firms. But to be successful in India, they will have to not only...

• Report Vendor Landscape: Location Management Platforms

  January 12, 2017 | Collin Colburn

  Marketers with hundreds of thousands of locations, individual agents, and stores-within-a-store have an opportunity to use digital channels to drive discovery and traffic. Location management...

• Report Identify And Evaluate Technology Partners To Streamline Global Expansion

  Consumer Preferences And Market Requirements Are Key To Vendor Selection

  December 9, 2016 | Lily Varon

  Your mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...

• Report Brief: Attract Customers Through Local Search

  August 22, 2016 | Collin Colburn

  Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their...

• Report Capture The Global eCommerce Opportunity

  Shift Your Approaches To Globalization

  August 12, 2016 | Lily Varon

  Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...