Search Results
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Report Walled Garden No More: Digital China Goes Global
Southeast Asia Is The Beachhead Of China's Global Digital Expansion
April 2, 2018 | Xiaofeng WangChina is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and...
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Report Build A Loyalty Strategy With Global Appeal
We've recently seen a spike in questions from brands about the global demand for loyalty programs, and customer loyalty solution vendors have their sights set on international growth. When thinking...
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Report Forrester Readiness Index: Digital Marketing, 2017
ForecastView Document
The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...
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Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific
EMSS Vendors Have Varying Presences And Localization Strategies In The Region
October 3, 2017 | Xiaofeng WangMore B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...
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Report Close The Global Digital Marketing Gap
Why And How Global Marketers Must Localize Their Digital Marketing Approach
September 6, 2017 | Thomas HussonGlobal marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing...
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Report Vendor Landscape: Language Services And Translation Management Vendors
The Rise Of Innovative Technologies In The Content Localization Market
Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...
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Report Elevate Loyalty Strategies With Digital Ecosystems
Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
July 17, 2017 | Xiaofeng WangEmpowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...
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Report Making The Case To Go Global
Globalization Plans Must Accurately Reflect The Opportunity And Risk
February 23, 2017 | Lily VaronAs eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...
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Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence
February 17, 2017 | Samantha Ngo, Cinny LittleB2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...
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Report How Digital Leaders Succeed In India
Low Levels Of Digital Maturity Require Digital Firms To Work Extra Hard For Success
January 13, 2017 | Ashutosh SharmaThe fastest-growing economy in the world, with its rising wealth and disposable income, is an attractive eBusiness market for global firms. But to be successful in India, they will have to not only...
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Report Vendor Landscape: Location Management Platforms
January 12, 2017 | Collin ColburnMarketers with hundreds of thousands of locations, individual agents, and stores-within-a-store have an opportunity to use digital channels to drive discovery and traffic. Location management...
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Report Identify And Evaluate Technology Partners To Streamline Global Expansion
Consumer Preferences And Market Requirements Are Key To Vendor Selection
December 9, 2016 | Lily VaronYour mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...