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  • Web Analytics

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Analyze This: Web Style Analytics Enters The Retail Store

    Performance Management: The Digital Store Playbook
    December 8, 2017 | Ananda Chakravarty

    Retail stores have been living in the analytical "dark ages" compared with digital channels, relegated to measurement techniques that rarely consider customer behavior. However, advances in...

  • For Customer Insights Professionals

    Report

    Report Optimize Digital Intelligence For Your Insights-Driven Business

    Vision: The Digital Intelligence Playbook
    November 10, 2017 | James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Web Analytics, Q4 2017

    Incumbent Vendors Lead While Newcomers Invigorate A Mature Market
    November 7, 2017 | James McCormick

    In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched,...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Streaming Analytics, Q3 2017

    Use This Technology To Make Your Enterprise Applications Sense, Think, And Act In Real Time
    September 7, 2017 | Mike Gualtieri

    We live in a real-time world, and so too should enterprise applications. In our 25-criteria evaluation of streaming analytics providers, we identified the 13 most significant ones — Amazon Web...

  • For Customer Insights Professionals

    Report

    Report Build Digital Intelligence For Your Insights-Driven Business

    Executive Overview: The Digital Intelligence Playbook
    August 15, 2017 | James McCormick

    Insights-driven businesses have the edge on the rest of us. Their digital intelligence practices synchronize digital analytics with digital interactions to continuously deliver optimized customer...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For B2C Marketing Professionals

    Report

    Report TechRadar™: Marketing And Advertising Technology, Q1 2016

    The Top Technologies Marketers Need For Their BT Agenda
    February 11, 2016 | Mary Pilecki, Luca S. Paderni, Srividya Sridharan

    Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all...

  • For B2C Marketing Professionals

    Report

    Report Make The Most Of Analytics To Meet Your Mobile Objectives

    January 21, 2016 | Thomas Husson

    Mobile's share of web traffic is accelerating dramatically and now is over 40% in several countries. For some companies, including many in media, more than half of all visits come via mobile...

  • For Customer Experience Professionals

    Report

    Report Brief: How To Combine Website And Customer Experience Metrics

    October 9, 2015 | Andrew Hogan

    Customer experience (CX) and website metrics don't align, but CX pros need both to measure their efforts. This report describes how CX pros connect the two for better measurement and prepare their...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Customer Experience Technologies, Q1 2015

    February 6, 2015 | Mark Grannan

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Customer-Centric Metrics To Benchmark Your Digital Success

    February 5, 2015 | Martin Gill

    It's easy to measure basic digital metrics like page views or the number of Facebook fans you have, but all too often these superficial metrics offer little or no insight into how your firm is...

  • For Marketing Leadership Professionals

    Report

    Report Brief: Asia Pacific Firms Measure The Wrong Social Metrics

    Marketers Must Align Social Marketing Objectives To Business Outcomes
    January 15, 2015 | Clement Teo

    Marketers are increasingly funding social media programs in Asia Pacific. But most are still beginners at social measurement — focusing on simplistic metrics such as fans, followers, and...

  • For Customer Insights Professionals

    Report

    Report Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer Insight Fuels Digital Transformation, But Analytics Requirements Far Outpace Existing Capabilities
    December 26, 2014 | Michael Barnes

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver...

  • For Customer Insights Professionals

    Report

    Report Brief: The State Of Digital Analytics In China

    The Adoption Of Digital Analytics Is Becoming Mainstream For Chinese Businesses Facing Digital Disruption
    December 9, 2014 | Gene Cao

    China has a unique digital landscape, and the number of people using eCommerce, social, and mobile is booming. Digital transformation in China is going far beyond that of more developed markets —...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report TechRadar™: Retail Analytics Q3, 2014

    The Best Solutions Already Have Broad Adoption
    October 24, 2014 | Sucharita Kodali, Brendan Witcher

    As retailers look to become customer-obsessed in the age of the customer — through personalization 2.0, a single view of the customer, big data processing, and omnichannel engagement — fresh...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Introducing Software Analytics, A Key Business Technology Solution

    New Relic Insights Aims To Help Technology Management Professionals Ensure That Software Delivers Customer Value
    June 18, 2014 | John Rakowski

    On March 19, 2014, New Relic announced the public beta of its new software analytics solution, New Relic Insights. Insights, a software-as-a-service (SaaS)-based IT analytics solution, collects and...

  • For Customer Insights Professionals

    Report

    Report Gauging Web Analytics Practices In The Age Of The Customer

    How Leading Practices Use Web Analytics
    June 10, 2014 | James McCormick

    In the Q2 2014 Forrester Wave™ evaluation of web analytics platforms, we surveyed 54 web analytics customers about their web analytics practices. It's clear from this benchmark data that web...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Web Analytics, Q2 2014

    The Six Providers That Matter Most And How They Stack Up
    May 13, 2014 | James McCormick

    In Forrester's 75-criteria evaluation of web analytics vendors, we identified the six most significant software providers in the category — Adobe, AT Internet, Google, IBM, SAS Institute, and...

  • For Enterprise Architecture Professionals

    Report

    Report The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing
    April 18, 2014 | Gene Leganza

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

  • For Application Development & Delivery Professionals

    Report

    Report Quick Take: Adobe Advances Mission Of Support For Digital Experiences

    April 9, 2014 | David Aponovich

    Marketers want easy to use software that allows them to create, measure, and optimize digital experiences, while application development and delivery (AD&D) pros value deep technical capabilities...

  • For Customer Insights Professionals

    Report

    Report Decipher The Digital Intelligence Technology Code

    Understand The Digital Intelligence Stack
    April 3, 2014 | James McCormick

    Delivering on the vision of digital intelligence requires a strong technology commitment to support broad data, analysis, and action requirements. But many organizations fail to develop a...

  • For B2C Marketing Professionals

    Report

    Report Win The Social Marketing Measurement Game

    January 9, 2014 | Nate Elliott

    Measuring social marketing is hard. But too often, the solutions that marketers use — such as focusing only on engagement, cherry-picking only the best-looking numbers, or relying on vendors'...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Use These Technologies To Deliver Great Digital Customer Experiences
    September 3, 2013 | Anjali Yakkundi, David Aponovich, Mark Grannan

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: BI Analytics, Q3 2013

    July 11, 2013 | Holger Kisker, Ph.D., Charles Green

    Business intelligence (BI) is the No. 1 project priority for companies in 2013. Continued economic uncertainty and major industry-changing dynamics like mobility and the shift to digital business...

  • For Customer Insights Professionals

    Report

    Report How Real-Time Analytics Enables Digital Intelligence

    Real-Time Analysis Provides Visibility Into Critical Situations
    January 10, 2013 | Joe Stanhope

    Most organizations have invested in the tools and skills to track website activity, evaluate digital marketing campaigns, and conduct in-depth analysis of digital channels. With the increasing...

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