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• Report Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

  Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

  March 24, 2016 | Gene Cao

  Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

• Report Young TV Cord-Nevers Have Arrived And Are Here To Stay

  Experiment On Them Now To Serve Them Later

  October 6, 2015 | James McQuivey, PhD

  TV is as beloved as ever, even as today's TV distribution model faces a gradually increasing threat. In particular, 2015 marks the year that digital cord-nevers — the generation of viewers who...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report Deciphering Indian Consumers' Smartphone Behaviors And Attitudes, Part 3

  Understand What People Do Most Often On Their Smartphones To Build An Effective Mobile Engagement Strategy

  October 22, 2014 | Katyayan Gupta

  Today's consumers increasingly use smartphones for a variety of activities including social networking, researching and buying products online, and communicating via digital platforms like...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report The Mobile Application Life Cycle

  Refine Your App Strategy In Anticipation Of The Second Wave

  May 18, 2012 | Thomas Husson

  The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Report A Systematic Approach To Mobile Strategy

  May 10, 2012 | Julie Ask, Charles S. Golvin

  Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

  ForecastView Spreadsheet

  May 7, 2012 | Michael O'Grady

  Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

• Report Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)

  ForecastView Spreadsheet

  April 30, 2012 | Michael O'Grady

  Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

• Report Understanding The Changing Needs Of Online Consumers In Latin America

  Latin American Consumer Technographics®

  March 9, 2012 | Roxana Strohmenger

  Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

• Report 2012 Mobile Trends For CPS Professionals

  February 9, 2012 | Thomas Husson, Julie Ask

  Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

• Report Adapting To Media Fragmentation In Europe

  The Impact Of Media Fragmentation Patterns On Communication Strategy

  August 1, 2011 | Luca S. Paderni

  Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

• Report How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

  The Convenience Quotient Of Mobile Services: A Facebook Case Study

  May 27, 2011 | Julie Ask

  Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

• Report 2011 Mobile Trends

  January 24, 2011 | Thomas Husson, Julie Ask

  For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

• Report How Consumers In Asia Pacific Use Their Mobile Phones

  Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe

  December 13, 2010 | Olesia Klevchuk

  Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

• Report Portable Media Players Must Evolve With Cloud Or Become Extinct

  Strategies To Counter Disruptive Smartphone Competition

  December 10, 2010 | Ian Fogg

  Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Report Western European Mobile Games Forecast, 2010 To 2015

  The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

  August 27, 2010 | Thomas Husson

  The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of...

• Report Forrester Research Mobile Media And Messaging Forecast, 2010 To 2015 (Western Europe)

  ForecastView Spreadsheet

  August 13, 2010 | Niki Scevak

  Mobile Media And Messaging Forecast (Western Europe): Total SMS and MMS volume. Usage of and revenue generated from ring tones and ringback tones, mobile gaming, and mobile video. Distribution of...

• Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

  July 9, 2010 | Mark Mulligan

  Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

• Report Understanding Latin American Online Consumers

  June 11, 2010 | Roxana Strohmenger

  Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

• Report The European Three-Screen Audience Is Growing, But TV Still Reigns

  A Reality Check On European Video Consumption

  April 22, 2010 | Nick Thomas

  While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

• Report Competing With Apple

  Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners

  March 4, 2010 | Ian Fogg

  At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

• Report Mobile World Congress 2010: Welcome To Nontelecom Players!

  February 25, 2010 | Thomas Husson

  The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants....

• Report Forrester Research Mobile Media And Messaging Forecast, 1/10 (US)

  ForecastView Spreadsheet

  February 19, 2010 | Niki Scevak

  Mobile Media And Messaging Forecast (US): Usage and volume of SMS and MMS, segmenting SMS into application SMS and P2P SMS. Includes usage and revenue generated from categories of mobile media such...

• Report 2010 Mobile Trends

  January 13, 2010 | Thomas Husson

  2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....